Care, Passion & Honesty in the Fight Against Greenwashing with Founders of KINN Living, Marie & Sophie Lavabre #26
Play • 1 hr

The beauty behind KINN Living is that it’s born from passion, honesty & transparency in a world where sustainability grows in importance and greenwashing becomes more prevalent.

Marie & Sophie started the business with a wonderful, mother-daughter, Co-Founder rapport which helps them to tackle challenges together.

This week on It Runs In The Family, the duo join us to consider the landscape of sustainable cleaning products, the process behind their innovations, and minimising the parental dynamic when making business decisions.

This episode covers:

  • The cleaning product industry’s growing awareness of sustainability
  • Combatting the frustrating increase in ‘greenwashing’
  • Keeping separation between family, home life and work life
  • Overcoming challenges to work with larger retailers
  • Breaking the mother-daughter dynamic to make business decisions together

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