Capturing the Beauty of Finnish Sauna Culture with Finnmark Sauna’s Jake & Max Newport #16
Play • 1 hr 6 min

The sibling dynamic is one laden with turbulence, care, and connection in equal measure. Developing the level of emotional intelligence and maturity to translate this family partnership into a business one requires remarkable growth and evolution - the ‘Sauna Twins’ behind Finnmark Sauna are a perfect exhibition of exactly that.

Finnmark Sauna’s Max & Jake Newport are the Director of Design & MD behind the venture honouring Finnish sauna culture through their passionate love of the practice. The pair join us this week to discuss the values that drive the industry-leading team, their appreciation for holistic wellbeing, and how the twins connect to their business’ mission & successes.

This episode covers:

  • Adjusting from a standard sibling relationship to forming a business partnership
  • How Finnish culture inspires Jake & Max’s drive to deliver the experiences that they themselves enjoy
  • The down-to-earth involvement that sees the twins muck in anywhere within the business
  • Encountering the difficult challenges that come with rapidly outgrowing their initial processes

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