Feb 28, 2022
Data drives everything, and as a small business owner, you need to understand your data if you want to grow. Derek Doel, founder of Analytics Odyssey, joined the Keep Going podcast to share his insights on how small business owners can effectively use data to help manage their company.
Before starting his own company, Derek was working with a startup that grew incredibly fast. In the span of two years, the company grew from 10 employees to over 200. "During that period of growth, we invested in career development coaches for managers, and really she was coaching me how to be a better entrepreneur. So I started a website, picked a company name, all while leading this team," says Derek.
Soon after, he took the jump to start his own business providing data management and consulting services.
"Things that happen in your business will be forgotten unless it's in data," says Derek, who mentions that the term "data" can mean something different to every business, depending on their stage o…