Exploring Early-Stage Demand Gen Marketing with Sterling Snow and Rachel Hofstetter, moderated by Taylor Jones
Play • 55 min

Taylor Jones, Principal at Peterson Ventures discusses early-stage demand gen with Rachel Hofstetter, Chief Marketing Officer at Genesis Block and former CMO at Chatbooks, and Sterling Snow, Chief Revenue Office at Divvy.  Both Rachel and Sterling were critical to igniting top-of-funnel demand in the earliest days at both Chatbooks and Divvy, and since then they both have scaled marketing and growth organizations that attract millions of users. In our conversation, Rachel and Sterling discuss the frameworks and processes they used to identify the first successful growth channels, how they scaled their growth channels and teams, how they approach hiring and evaluating growth marketers and some of the nuances between B2B versus consumer growth marketing.

The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable. Any opinions, projections, forecasts and estimates contained in this production are necessarily speculative in nature, are based upon certain assumptions, and subject to change without notice. It can be expected that some or all of such assumptions will not materialize or will vary significantly from actual results. This production is not an offer to buy or sell any investments. Past performance is not indicative of future results.

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