Taylor Jones, Principal at Peterson Ventures discusses early-stage demand gen with Rachel Hofstetter, Chief Marketing Officer at Genesis Block and former CMO at Chatbooks, and Sterling Snow, Chief Revenue Office at Divvy. Both Rachel and Sterling were critical to igniting top-of-funnel demand in the earliest days at both Chatbooks and Divvy, and since then they both have scaled marketing and growth organizations that attract millions of users. In our conversation, Rachel and Sterling discuss the frameworks and processes they used to identify the first successful growth channels, how they scaled their growth channels and teams, how they approach hiring and evaluating growth marketers and some of the nuances between B2B versus consumer growth marketing.
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