Taylor Jones, Principal at Peterson Ventures recently sat down with Dave Grow, President and Chief Operating Officer at Lucid Software, at a Peterson Ventures event to discuss early-stage growth tactics. Dave joined Lucid as employee number four back in 2010. Lucid now has over 750 employees and Dave and his team have developed a product-led growth engine that has over 30 million registered users, attracts more than a million new users per month, helps Lucid land customers of all sizes including 7-figure deals and has been the foundation for generating over $100M in ARR and a recent valuation over $3B. In our conversation, Dave shares his learnings and insights from Lucid’s earliest days, including the principles around implementing their successful freemium, self-serve motion, their early growth tactics around driving new users to their website, and how they eventually layered on a traditional sales motion to drive accelerated growth.
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