Early Stage Growth Tactics with Dave Grow moderated by Taylor Jones
Play • 43 min

Taylor Jones, Principal at Peterson Ventures recently sat down with Dave Grow, President and Chief Operating Officer at Lucid Software, at a Peterson Ventures event to discuss early-stage growth tactics. Dave joined Lucid as employee number four back in 2010.  Lucid now has over 750 employees and Dave and his team have developed a product-led growth engine that has over 30 million registered users, attracts more than a million new users per month, helps Lucid land customers of all sizes including 7-figure deals and has been the foundation for generating over $100M in ARR and a recent valuation over $3B. In our conversation, Dave shares his learnings and insights from Lucid’s earliest days, including the principles around implementing their successful freemium, self-serve motion, their early growth tactics around driving new users to their website, and how they eventually layered on a traditional sales motion to drive accelerated growth.  

The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable. Any opinions, projections, forecasts and estimates contained in this production are necessarily speculative in nature, are based upon certain assumptions, and subject to change without notice. It can be expected that some or all of such assumptions will not materialize or will vary significantly from actual results. This production is not an offer to buy or sell any investments. Past performance is not indicative of future results.

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