Hubert Rachwalski, CEO of Nethone asked Micheál Egan, Head of Payments at Ding.com if the frictionless experience should be a top priority for online merchants. His answer could be quite a surprise for some of you!
Listen to our newest episode of the exChange podcast by Nethone to find out:
- How frictionless experience should look like in an ideal situation?
- Why is it so important to work towards providing it on the online payments platforms?
- What obstacles do merchants experience on their way to achieving it?
- What online fraud has to do with the frictionless checkout process?
- Is it possible to provide a secure yet frictionless checkout experience for all users?
- Should you implement a frictionless experience for all users?
- What are the most important pros and cons of frictionless experience?
- Why do some businesses drop the idea of a frictionless experience for all users?
- What seems to be a perfect balance?
- What tools could be used to provide the best possible user experience while keeping it secure?
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