Tagline
Tagline
Jun 6, 2022
Canal+ | The Bear
Play • 33 min

It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising more than a decade later.

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