May 24, 2021
Motel 6 | We'll Leave the Light On for You
Play • 1 hr 1 min

This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and continued, practically unchanged, for 34 years, before imploding last fall when a racist comment from Stan Richards got the agency fired. We look at the campaign's creation, its nostalic roots and contemporary twists, the downfall of Richards, and how a new agency plans to refresh the campaign this summer.

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