We have never had the kind of entrenched, highly distributed vernacular content platforms that we do today, spanning cities and districts from Kashmir to Kanyakumari.
In a country where 65% of internet users are on mobile for an average of 2.5 hours a day, local content from your city in your language is king.
Join us in a delightful conversation with Ranjeet Singh (Co-Founder and CEO, Pratilipi) as he shares his learnings about building a successful vernacular content platform in Bharat for Bharat.
Who do you want to see on Pepper Spotlight's next episode? DM us on Instagram: https://instagram.com/pepper_content
(0:00) - Welcome Note
(1:30) - Pepper Social Announcement
(2:30) - Pratilipi Introduction
(4:43) - What is 'Building For Bharat'?
(6:17) - How Did Pratilipi Start?
(7:45) - Pratilipi's Growth Story
(10:30) - How do you decide which language to launch?
(11:45) - How does a writer sign up on Pratilipi?
(14:00) - How to create podcasts or comics with Pratilipi?
(16:00) - How are users reacting to new comics and podcasts?
(17:20) - Where do the first set of writers stand today?
(19:32) - The shift from paperback to e-book and audiobooks.
(22:00) - How did the team manage to grow during a pandemic?
(24:11) - Lightning round
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent