Pepper Spotlight
Pepper Spotlight
Mar 17, 2021
Ep 7 | Building For Bharat Ft. Ranjeet Singh
Play • 29 min

We have never had the kind of entrenched, highly distributed vernacular content platforms that we do today, spanning cities and districts from Kashmir to Kanyakumari.

In a country where 65% of internet users are on mobile for an average of 2.5 hours a day, local content from your city in your language is king. 

Join us in a delightful conversation with Ranjeet Singh (Co-Founder and CEO, Pratilipi) as he shares his learnings about building a successful vernacular content platform in Bharat for Bharat.

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Show notes:

(0:00) - Welcome Note

(1:30) - Pepper Social Announcement

(2:30) - Pratilipi Introduction

(4:43) - What is 'Building For Bharat'?

(6:17) - How Did Pratilipi Start?

(7:45) - Pratilipi's Growth Story

(10:30) - How do you decide which language to launch?

(11:45) - How does a writer sign up on Pratilipi?

(14:00) - How to create podcasts or comics with Pratilipi?

(16:00) - How are users reacting to new comics and podcasts?

(17:20) - Where do the first set of writers stand today?

(19:32) - The shift from paperback to e-book and audiobooks.

(22:00) - How did the team manage to grow during a pandemic?

(24:11) - Lightning round

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