Ep. 5 | Building New Age Advertising Company ft Abhishek Asthana
“It’s just like how a meme spreads and becomes viral, right? A B2B business follows the same path towards becoming viral, simply through word of mouth. We sincerely believe that human insight works best. If your campaign has human insight driven into it, then it will go the farthest.”
*-Abhishek Asthana - Founder, Ginger Monkey (@gabbbarsingh on Twitter)*
On this week’s Pepper Spotlight episode, we sit down with Abhishek Asthana, the Founder of Ginger Monkey. This young digital agency has constantly pushed creative limits to the sky.
Join us as we embark on a journey, where we’ll take you to the inception and BTS of the massively successful stories of Durex and Schindler campaigns and talk about all things social media with the famous Twitterati ‘Gabbbar Singh’ himself.
Learn how one man decided to change the advertising industry's norms forever with his unconventional approach towards making ads for some of the biggest brands across the country. Listen to the brand n…