Understanding IP Matters
The Center For Intellectual Property Understanding
Subscribe
‘Understanding IP Matters’ is a podcast series in its third season that enables successful entrepreneurs, creators and experts to share their IP story. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach within an educational framework to improve IP literacy, enhance value and promote sharing. www.understandingip.org
Available episodes
Newest first
Oldest first
Nov 29, 2023
Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age
U.S. tech leadership is slipping away. Uncertain and easily infringed IP rights are a major reason. How can the nation get back its creation mojo? Two experts, one a successful invento and the other a ex-ITC Commissioner tell us.
playlist_add
Nov 20, 2023
Infuencer - Educator is Attracting Diverse Audiences to IP Awareness and Ethics
Digitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages.
playlist_add
Nov 1, 2023
Making Innovation Pay — Ex- Microsoft and IBM IP Heads Talk About Return on Investment
Once an income generator for large companies and independent inventors alike, patent licensing has fallen victim to over-correction. Its impact is only beginning to be felt.
playlist_add
Oct 18, 2023
Tech Partnerships - From Government to University to Consumer
After more than 40 years of successful public-privtate partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act.
playlist_add
May 31, 2023
AI Bots, Creators and Copyright – Learning to Live Together
Tool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter.
playlist_add
Apr 12, 2023
IP in the Classroom: What Entrepreneurs and Students Need to Learn Today
Teaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a load of suggestions.
playlist_add
Feb 1, 2023
IP Investing - What is it? Who does it? Why it matters?
Investing today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?
playlist_add
Jan 11, 2023
Inventor and author Arlyne Simon wants to change the world - and how children view it
Inventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed.
playlist_add
Dec 7, 2022
Rising to the China Challenge - Why the U.S. must capture IP value, not just create it
U.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance.
playlist_add
Nov 16, 2022
Embracing Open Innovation: The Business of Licensing With or Without Patents
Stephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Michael Jordan to Taylor Swift.
playlist_add
Nov 2, 2022
Rock On – ‘Cracker’ Lead Singer Advocates for Musicians and Creators
Songwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it.
playlist_add
Oct 19, 2022
Beyond the Headlines: Two Veteran Reporters Confront IP Media Coverage
Two veteran IP journalists look at coverage of patent and other IP disputes and legislation. Are reporters sufficiently informed to write about IP developments? Can their sources and the publications they work unwittingly impede the accuracy of their coverage?
playlist_add
Oct 6, 2022
Investor View: Why Market Leaders Want to Kill Creative Destruction
Some technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and technology investor Gary Lauder weighs in from Aspen.
playlist_add
Sep 21, 2022
The Secret is Out – Trade Secrets are Driving Competitive Advantage
National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete.
playlist_add
Mar 30, 2022
Crypto and NFTs: Creators’ rights at the crossroads
Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.
playlist_add
Mar 16, 2022
Preparing Students To Compete in a Digital World
Spinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.
playlist_add
Feb 14, 2022
‘Storytelling is critical – it defines everything’
As a 27-year old Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on teaching entrepreneurship, innovation, and practical creativity to everyone.
playlist_add
Jan 24, 2022
The High Cost of ‘Free’ Content
Film producer, Wall Street dealmaker and ex-Bob Dylan tour manager *Jonathan Taplin* says we need to treat content and content creators better or pay the cost.
playlist_add
Jan 6, 2022
The Biggest Retailer Was No Match for This Entrepreneur
Award-winning inventor *Dan Brown* on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.
playlist_add
Dec 6, 2021
The Hidden Value of IP Understanding
Chief Innovation Officer *Brian Hinman* explains the importance of linking invention goals to business strategy, and what it means for investment returns.
playlist_add
Jul 19, 2021
‘The ‘Perception’ Premium: How IP understanding promotes value’
This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?
To watch the video version of Day Two of IPAS click here.
For more information about CIPU, please visit understandingip.org.
playlist_add
Jul 12, 2021
‘How can schools better teach students about intellectual property?’
This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.
The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School Report is introduced.)
To watch the video version of Day Two of IPAS click here.
For more information about CIPU, please visit understandingip.org.
playlist_add
Jul 7, 2021
'What does China’s IP rights explosion mean for innovation?'
This podcast features the second of four panels from the 2021 IP Awareness Summit.
The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape?
To watch the video version of day 1 of IPAS click here.
For more information about CIPU, please visit understandingip.org.
playlist_add
Jun 28, 2021
‘Does the IP system effectively promote diversity and entrepreneurship?
This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.
To watch the video version of day 1 of IPAS click here.
For more information about CIPU, please visit understandingip.org.
playlist_add
Dec 27, 2020
Part II ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'
This podcast is *part two* of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.
To watch the video version of this podcast click here.
For more information about CIPU, please visit out website at understandingip.org.
playlist_add
Dec 21, 2020
Part I ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions’
This podcast is *part one* of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.
To watch the video version of this podcast click here.
For more information about CIPU, please visit out website at understandingip.org.
playlist_add