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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
6 days ago
It takes two to tango — Making channel partnerships work
Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.
Sep 28, 2021
Know ’em inside out — Enliven Account-based Marketing with Research and Insights
With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.
Sep 10, 2021
Do more with less — Opportunities blossom with Account-based Marketing
Over 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.