Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space
Play • 49 min

Look, a checking account is a checking account is a checking account, right?

When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?

In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience…

The best part is that he does it with a low budget AND without external user-generated content.


  • Michael discusses a critical tipping point that helped his brand stand out in a crowded local industry

  • He shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional success

  • Finally, you’ll learn about Michael’s family life and what he does to unwind after work… he talks about tacos here, so you won’t want to miss this!

Who is Michael Hostetler?

Michael Hostetler is the Vice President of Marketing for Crane Credit Union.

He is the recipient of the Indiana Credit Union League's Emerging Leadership Award.

Michael has over 15 years of financial brand marketing experience.

He’s an advisor for George Washington University - School of Business.

He also holds the titles of husband and father of four.

Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/

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