Self Worth & Negotiation at Work with Martha Aviles
Play • 19 min

As I was preparing this episode and talking to this week’s guest, two words that kept coming up for me were self-doubt and self-worth.

In this week’s episode of Career Strategies for Women that Work, I’m chatting with my friend Martha Aviles, she’s a woman in tech and has had a tremendous career journey, and together, we’re going to talk about how to catapult yourself into a direction you desire, even when you may be dealing with self-doubt.

And Martha has some experience here. She’s propelled herself to a place where she not only values the work that she delivers but where she also values herself and her self-worth. And she has so much to share!

In this episode, you’re going to learn:

  • Martha’s incredible story, and how she learned resilience as a first-generation American
  • How to build your self-worth and confidence
  • The keys to negotiation and how self-worth plays a role
  • Ways Martha’s negotiated in her career and how you can too!

Full Shownotes:  

I so appreciate Martha’s authenticity and her stories because I feel like we learn through other people's journeys. Martha’s parting words for us in this episode are, “Sometimes you win and sometimes you learn.”

About Marta:

our guest, Martha Aviles, Vice President of Marketing for, the award-winning talent attraction platform based in Austin.

 The daughter of immigrants from Nicaragua, Martha came to Miami when she was 10 years old with her parents and learned to speak English. Her Dad, who saw the value of her studying math and science, encouraged Martha to study both subjects – and as a result, she obtained her MBA. 

Because of her Dad’s encouragement to know no boundaries, she now has 20+ years of B2B marketing experience in SaaS, semiconductor, networking, and network security at start-ups, private, and public companies. As an executive, she has successfully led through 20+ mergers and acquisitions, including managing several integration and acquisition exits. Prior to joining her present position at Talroo, Martha held senior leadership roles in marketing at RigUp (now Workrise) and Enverus - both companies have reached unicorn status. 

Thank you for joining me ~ here are some other resources for you!

JJ's new book Seeking:

Join me live in my energy community:

Visit my website for retreats and free resources:

My energy podcast Together We Seek:

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