Rethinking Food Innovation: Neuroscience in the driving seat
Play • 33 min

This episode of Borderless Executive Live is brought to you by our Partner, and Food & Beverage sector specialist, Brian Hughes. He is joined by Mario Ubiali, CEO and Founder of Thimus, a revolutionary company that uses the tools of cultural neuroscience to gain an in-depth understanding of the behavior and motivations that drive human beings towards their chosen food. Thimus builds a holistic vision of how neurophysiological processes intertwine with cultural, social, and epigenetic elements to impact what we eat.

In this insightful episode, Brian and Mario discuss what the science says about the links between our brains and our relationships with food, how we can change our behaviour and how these insights can importantly help shape the future food landscape in a sustainable, innovative, and ethical way. 

Brian Hughes: 

Mario Ubiali:

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