Aug 4, 2023
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Unlock the art of ethical persuasion as we sit down with *Simon Horton*, an award-winning author and negotiation expert.
Simon reveals his six-step process, based on modelling the approaches used by hostage negotiators, addiction therapists, and billionaires, to change minds and reach their objectives.
His book, *Change Their Mind: Six Steps to Persuade Anyone, Anytime*, is a treasure trove of practical advice, stories, and detailed models. The power of this approach lies in its ability to forge enduring relationships while achieving the desired outcome.
Simon also provides *real-world examples* - whether you're trying to negotiate a salary increase or convincing your kids to clean up their toys, his strategies are applicable in numerous scenarios.
Not limiting ourselves to persuasion, we'll also venture into *negotiation strategies*, exploring the crucial roles of ambition, research, and active listening.
* Learn from a billionaire's story about using ambition to seize opportunities for mutual benefits in deals.
* Discover how research helps in understanding your counterpart, and how active listening opens doors to meaningful conversations.
And, as we tread the path of *ethical persuasion*, we'll delve into effective communication, focusing on how to maintain the highest ethical standards, and how to avoid the fundamental attribution error.
With Simon's guidance, be prepared to *equip yourself with a versatile toolkit* and the confidence to aspire big in your goals.
*Curious?*
So, why not *head over to your favourite podcast channel *and listen to what Simon has to say...
*Show Links*
Connect with *Simon on LinkedIn **
*Connect with* **Simon on X (Twitter)*
Visit the *Negotiation Mastery Website*
Buy *Change their mind*
Learn more about *Leadership Influence*
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Check out *Gerry's website
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