What do you see as the biggest challenges for businesses in regard to selling over the last year? I think the biggest issue is that we live in probably the most uncertain times of our lifetime.
And a couple that with the fact that trust is probably at an all-time low. No one believes anything that anyone has to say, particularly if you're a salesperson, or you're trying to extract money from them. So there's a great mistrust there. And I think we cannot underestimate the difficulty of making that transition to get people to know like, and trust us. And of course, people aren't going to give us money until they trust us.
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