Feeling Full
Feeling Full
Apr 1, 2021
15. One Tiny Secret for Lasting Behavior Change with BJ Fogg, Ph.D
Play • 50 min

Today I am joined by BJ Fogg to discuss proven methods for behavior change, habit myths, why tiny habits and designed environments are the keys to behavior change, and much more. BJ Fogg is a research associate at Stanford University, and is the best-selling author of Tiny Habits.

Dr. BJ Fogg is a behavior scientist at Stanford, where he directs research and innovation at the Behavior Design Lab. He also teaches his models and methods in graduate seminars.

His early work on Persuasive Technology has informed the design of products that millions love and use every day (including Instagram, which one of his students co-founded)

BJ created a new method of habit formation called Tiny Habits®. Using his online platform and email, he has personally coached over 40,000 people in creating habits.

Topics Include:

  • BJ's background as a behavior researcher
  • Studying behavior design
  • Why BJ champions simplicity for behavior change
  • The origin story of Tiny Habits
  • Two proven methods for behavior change–tiny habits, and designed environments
  • The problem with motivation
  • The identity shift necessary for long term behavior change
  • What it means to live in personal integrity
  • Deliberate self-reinforcement
  • Why feeling good is the key to building good habits
  • And other topics...


Resources Mentioned:
Book: Tiny Habits by BJ Fogg
Website: https://www.bjfogg.com
Twitter: @bjfogg

To see an overview of BJ’s approach, see the Fogg Method.

To experience how behavior change works, join a Tiny Habits® session. It’s simple, powerful, and free. Sign up at http://tinyhabits.com/join

To learn his methods in Behavior Design, attend his Boot Camp. https://www.bjfogg.com/bootcamp

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