Join Joya in discussion with Ruth Bernstein of YARD to find out how you can build your brand in a manner that will result in engaged clients. They will discuss 6 key points to consider:
*Go to the heart of your brand and identify its purpose and core values
*Determine your brand’s aspirations and potential challenges
*Understand the difference between target audience and brand muse
*Focus on how your audience is feeling in this moment, and how they will be feeling when they will be purchasing your product or service
*Meet your audience where they are
*Utilize your real life experiences for inspiration
Ruth Bernstein is the Co-founder and Chief Executive Officer at YARD NYC. As CEO, Ruth leads the strategy team and blends insight, intuition and intellect into an uncanny ability to see straight to the heart of each and every brand. Whether it’s problem-solving, uncovering brand equity and purpose, or foreseeing untapped potential, she is constantly connecting the dots, and using her keen awareness of the landscape to carve out the right road for every client. Prior to co-founding Yard NYC in 2002, Ruth worked with Robert Redford as his brand guardian for the Sundance brand (including the channel, film festival, catalog and resort & spa), and was a Senior Strategist at Tattoo in San Francisco. She has worked with such brands as Gillette, Borgata Hotel Casino & Spa, Colgate, Discovery Channel and Cirque du Soleil.