Anne Irene Ryan is a career coach, her answer to the question "how to get clients, how to get recurring clients" has a slight spin to it.
Her clients' clients are potential employers - companies, hiring managers, CEOs, entrepreneurs, entire teams, etc. So as she pondered this question, she replaced clients with "employers" - "how to get employers, how to get recurring employers" and realized that her philosophy of how to market yourself to a potential employer translates really well to marketing yourself to a potential client. And what is a client really? Someone who uses your services (aka employs you, in a sense).
In this discussion, Anne will help you with six key points:
Understand who you are and the problems you solve
Define your target audience
Make it easy
Your client is smart
Prepare, execute, follow-up
Your network is invaluable
Joya is currently enrolling members for international (Europe) and domestic (NYC) strategy days. She also leads a year-long intensive mastermind of C-Suite level women, which is accepting applications for 2024.