How to Build an Audience and Turn Them into Paying Clients with Christina Garnett
Play • 31 min

Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.

In our conversation you will learn:
- How to foster organic relationships and connections with your audience
- How to nurture your audience into a customer base
- What does an audience-to-customer journey look like?
- What you can do to get out of your own way

Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit, and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.

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