Welcome back to Season 3 of Drink Like a Lady.
With the pandemic, our personal lives were disrupted. The way we do business was disrupted. Business models, products and services, team building and culture building were scrutinized in a way we haven't seen in 10 years.
Companies that weren't early adopters of technology --now are. More are obsessed with analytics in order to learn about their customer.
In today's episode, we are looking at the companies that pivoted successfully in 2020.
1. Grocery Stores Became Dark Fulfillment Centers
In the effort to better serve customers AND to protect employees , a number of grocery stores are banning customers from entering and instead transforming the stores into DARK stores, or order fulfillment centers.
Whole Foods (for one) converted stores in both Los Angeles and New York, and Kroger and Eagle have done the same with multiple locations.
Dark Stores allow grocers to fill pickup and delivery orders much more quickly than using fulfillment centers further from customers.
2. Restaurants Entered the Grocery Market
Many restaurant chains, including Panera, California Pizza Kitchen and Subway, have begun selling fresh groceries such as : eggs, fresh vegetables, meat, and even liquor to pick up alongside their restaurant orders. They have access to fresh produce and need a revenue stream anyway.
3. Retailers Ramped Up Curbside Pickup
As customers were barred from shopping in-store, retailers brought merchandise to the curb. It was a way to move inventory, keep customers, and be safe. Retailers such as DSW, Best Buy, Staples, Macy’s, Kohl’s created "PickUp Stations"where customers could pick up items with low risk.
4. Hotels offer “day rates” for remote workers.
Red Roof Inn started offering day rates for folks to work remotely for as low as $29.00 a day at some locations. You can't beat a fast internet connection and a quiet place to work, plus hotels needed the revenue.
5. Fitness Companies Move Workouts Online
Folks don't have to go a physical gym to work out and be healthy. Online classes in yoga, Pilates, weight training, aerobics blew up during the pandemic.
The successful pivots had these traits in common: