Mar 2, 2021
EP107: Buck Wise: Taking Traditional Marketing Into the Digital Age
Buck Wise has a long history in both traditional and digital marketing. At the age of 17, Buck began a lifelong pursuit into the realms of content, distribution, and marketing. This led him to join the world’s largest advertising group, WPP, where he headed the global teams responsible for driving innovative campaigns for brands such as Google, Starbucks, and Nike, with a sharp focus on digital, AI, voice, data, technology consulting, education, and connection.
On this episode of the Perfectly Mentored podcast, Buck and Jason take us on a journey across the continuously evolving world of marketing, where building connections and having the right mindset for success are paramount.
* Who is Buck Wise? [0:17]
* You mentioned there’s a business, it's not just marketing and ROI, there’s P&L involved—how did they mesh that together or how do those worlds combine? [8:35]
* Coming from WPP, talk to me about the cultural chain and how important that is. [12:39…