The SEO Insider: Law Firm Digital Marketing and Beyond
Seth Price
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A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.
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1 day ago
Seth & Cameron Herald: Supercharge Your Operational Success
In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort.
Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates these points with case studies from companies he has coached. Cameron also details how companies should dedicate time to playing with AI tools to stay ahead of the curve as the new tech booms.
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Sep 11, 2023
Seth & Alex Schlinsky: Build Your Infinitely Scalable Agency
On this episode of The SEO Insider, Seth Price interviews Alex Schlinsky from Prospecting On Demand – a unique agency designed to help you build an infinitely scalable agency. Alex explains his background, talking about how he “kind of stumbled, frankly, ass backwards into running an agency.” He then explains how he has molded Prospecting On Demand into what it is today, servicing 50 agencies at a time for periods of a few years (or so), and helping them set and meet their goals, particularly in regards to landing higher-paying and more profitable clients.
One clear distinction that Alex emphasizes, and a differentiator that makes his company unique, is that Prospecting On Demand is “a client success company, not a client acquisition company,” meaning that they are committed to the 50 agencies that are their clients, rather than always being focused on scaling. Alex also provides listeners with many inspirational and insightful moments as he stresses the importance of finding out why employees selfishly want to work for you in order to help your company set better goals.
#MassTorts #Business #Entrepreneurship
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Sep 8, 2023
Seth and John Ray: Your Master Guide to Mass Torts
On this episode of The SEO Insider, Seth Price interviews John Ray from the Ray Group. Together, the pair dive into substantive Mass Torts questions, such as how to deal with what Seth calls “rampant fraud” in the space and which conferences to go to for maximal networking and learning. John also talks about his Mass Tort Success Course, which has been highly touted by Mass Tort legend, Jerry Parker.
John also takes the listener through his journey to the world of Mass Torts. John explains how he had a background in the pharmaceutical industry, then fell into working with a law firm. The rest was history! John explains how he is not a lawyer, and how that has helped him to see Mass Torts from a unique business perspective. Tune in to learn more about this perspective!
#MassTorts #Business #Entrepreneurship
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Aug 31, 2023
Seth & Peter Shankman: The Future is Here
On this episode of The SEO Insider, Seth Price interviews our very own Futurist in Residence for BluShark and Price Benowitz: world-renowned speaker, Peter Shankman. Seth dives right in with his longtime friend, asking Peter about how he stays ahead of the curve when it comes to the tech of the future. Peter explains how he tries to learn from younger generations by observing and listening; he also tells the audience that it is important to understand what you don’t know before you can do anything at all.
Peter delves further into AI, saying “AI is not going to radically change your world if you don't a) know what to do with it and b) already have a basic comprehension of how to do business.” Seth specifically asks about how Google will view AI content in terms of search results moving forward. Peter believes that we will eventually see AI generated content and real human generated content on Google, marked as such, similar to how we currently see sponsored results when we search something up on the web.
#Future #AI #SEO
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Aug 3, 2023
Seth & David Kauzlaric: Taking Your Company’s Online Presence to the Top
On this episode of the SEO Insider, Seth Price interviews David Kauzlaric, co-founder at Agency Elevation, a 100% USA-based white label SEO, PPC, and Facebook Ads management firm for ambitious agency owners. As David explains in the episode, white label essentially means that they are doing the work behind the scenes for a lot of other marketing agencies. Seth asks David what it is like to deal with modest dollar-per-month clients, compared to what BluShark deals with in the legal space, and how Daniel has leveraged his almost 20 years of SEO experience to maximize Agency Elevation’s margins.
David explains that the key is to identify and really understand “what works, and what moves the needle as opposed to what doesn't. So there's this fine balance that we've had to strike between having deliverables to have deliverables, and having deliverables that actually move the needle.” The duo also dive deep into Google Business Profiles, the mechanics of reviews on Google, and the Future of AI in the digital space.
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Aug 1, 2023
Seth & Hamid Kohan: An Overview of Overseas Staffing
On this episode of the SEO Insider, Seth Price interviews Hamid Kohan, Founder, President, and CEO at Legal Soft, a company trusted by over 650 law firms to help firms grow through trained virtual assistants, expert marketing, and full practice set-up. Seth asks Hamid about the process of properly hiring and training overseas staff. He also explains that he aims for overseas staff at BluShark to feel like part of the team, which Hamid agrees should be the goal of hiring such employees.
Hamid details how Legal Soft has developed a framework for hiring where they have a physical presence in eight countries with talent acquisition that fields job applications in those specific countries. After hiring, Hamid says “we have an extensive training curriculum that is designed and created by US based attorneys who practice in that area who helped us create that curriculum. So we train them. And then we put them on our payroll, and we deploy them into a law firm as dedicated, full time virtual staff that are trained to do that specific job.” Tune in to learn more!
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Jul 31, 2023
Seth & Ray Mieszaniec: Making AI Work for You
On this episode of the SEO Insider, Seth Price interviews Ray Mieszaniec, Co-Founder and COO at EvenUp, a company aimed to maximize your case value with AI-powered demands drafted by PI attorneys for PI attorneys. Seth asks Ray about the origins of EvenUp and the story behind its group of Co-Founders, what BluShark can expect from AI in the future, and how EvenUp’s squadron trains AI to create fantastic demand letters in the PI space.
Ray explains how EvenUp customers have access to Liddy, which is their own personal injury AI legal assistant. He talks about how Liddy is actually experienced in PI, so you can have it produce the facts narrative within your demand for you at the click of a button. Ray believes that the future involves “AI helping us introduce more of a human element back into our practices, not taking away from the human experience.”
* OpenAI’s very own plagiarism checker: https://platform.openai.com/ai-text-classifier
* Winston AI: https://gowinston.ai/
* CopyLeaks: https://copyleaks.com/ai-content-detector
* GPTRadar: https://gptradar.com/
GPTZero: https://gptzero.me/
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Jun 30, 2023
Seth & Timothy Warren: Entrepreneurship in the Digital Age
On this episode of the SEO Insider, Seth Price interviews Timothy Warren, Co-Founder of Helium SEO, a prominent SEO firm that has been featured on the Inc. 5000 as recently as 2022. Timothy and Seth discuss Timothy's path from medical school, to sales, to eventually founding multiple SEO companies. His first company was called SEO Exposed, which he started in 2013 and sold in 2016. Over those three years, Timothy realized businesses must differentiate themselves in order to succeed, which drove him to ensure that Helium was able to separate from competitors by being on the cutting edge of new technologies, such as AI.
Seth and Timothy also discuss how to build a company culture that promotes success for your firm. As the digital age continues and as remote work becomes more prominent, so too does the importance of having a strong culture. Timothy cites one of his mentors, business guru Cameron Herold, in saying that “great companies are a little bit less than a religion, but more than a business.” Remote work is a reality of the 21st century. Together, Seth and Timothy dive into the barriers that having remote workers can pose as well as some strategies for listeners to use when deciding what kind of work is best for their business.
#SEO #BusinessGrowth #CompanyCulture
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Jun 16, 2023
Seth & JC Hite: Work Culture & Business Development Opportunities
Looking to take your business to the next level by leveraging best practices in leadership development and company culture for international, domestic, and remote staff? On this episode of the SEO Insider, Seth Price interviews JC Hite, the CEO and founder of Hite Digital, a white label digital marketing agency. JC and Seth discuss the dichotomy of remote versus in-person work and the opportunities and techniques for international versus domestic staff, leveraging JC’s experience launching his company with an international office in Latin America. Despite advancements in remote work since the start of COVID-19, JC discusses how leadership and culture is developed through in-person interactions – as well as effective client relationships. Hite states, “the most important factor when it comes to retaining clients is relationships.” Hite also emphasizes the need for learning and leadership development within a successful company; pushing digital certifications and development processes. Hite Digital dedicates 10% of its staff to teaching.
While this episode covers how the last few years – and notably the pandemic – have affected work culture and opportunities, Seth and JC also take a deep dive into the future. With different perspectives on the evolution of AI and the most effective way to leverage these new technologies, Seth and JC provide a detailed synopsis of how AI will affect the future of digital marketing and business development.
#DigitalMarketing #BusinessGrowth #InternationalLabor
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Jun 7, 2023
Seth & Austin Irabor: How to Hack Pay-Per-Click Ads
On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two discuss the importance of law firm managers getting creative with PPC in the Personal Injury space - as well as the importance of a holistic approach to their intake process. #PPC #PaidSearch #HolisticApproach
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May 15, 2023
Seth & Kristi Hagen: Holistic Digital Marketing to Empower Your Business
On this episode of the SEO Insider, Seth Price is joined by Kristi Hagen, founder and CEO of Kristi Jane Inc. *–* an innovative firm renowned for its holistic approach to digital marketing. Gain invaluable insights as Seth and Kristi discuss their shared passion for empowering businesses to thrive through effective digital marketing. Uncover the intricacies of scaling an agency while preserving quality control and fostering innovative solutions. And don't miss their exploration of the complexities of pay-per-click advertising, its diminishing returns, and the pressing need for a holistic approach to digital marketing. Tune in today and unlock a world of professional expertise to help elevate your marketing strategy.
Looking to use RoadProof to access traffic data and videos? Check it out today.
For more helpful tips about digital marketing:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/
INSTAGRAM: https://www.instagram.com/blusharkdigital/
BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.
#PayPerClick #HolisticMarketing #ScalingAgency
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May 9, 2023
Seth & Matt Plapp: Level Up Your Digital Marketing
Get ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client relations. Whether you're a marketing professional or a business owner looking to up your digital marketing game, you won't want to miss this dynamic conversation between two thought leaders in their respective fields.
For more helpful tips about digital marketing:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigi…
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Apr 17, 2023
Seth & Scott Hardy: Entrepreneur Genius
Seth Price interviews Scott Hardy who is the president of Top Class Actions. Scott Hardy goes into detail about how to gain traction for SEO content and maximize the value for top class actions from his perspective.
For more information visit our website at https://blusharkdigital.com/.
#SEOcontent #ScottHardy #TopClassAction
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Apr 14, 2023
Seth & Dylan Ruga: Game-Changing Court Reporting Services
On this episode of the SEO Insider, Seth Price speaks to Dylan Ruga, Founder of Stalwart Law Group and Co-Founder of Steno. Steno is a court reporting service and a game-changer in the legal world. Steno does court reporting by deferring payments until clients’ cases resolve. Court reporting is charged per page, but the headline number is usually the page rate. In short, Steno gets paid when you get paid.
What makes Steno unique is that they combine the court reporting service with litigation finance that goes naturally into your firm. Many deposition transcripts are held, and Steno uses those transcripts to find patterns for case outcomes. This is used as a learning tool to help guide cases to the best possible outcomes in the litigation processes.
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.l…
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Apr 12, 2023
Seth & Craig Goldenfarb: Hiring the Right People
Hiring the correct person is critical when looking at a company's success. It ensures that your employees can develop alongside you, contributing to the overall success of the company and reducing the need to hire new leadership positions down the line. Craig Goldenfarb discusses the tactics he employs to guarantee that the personnel he hires contribute to the company's performance, as well as the company’s significance.
For more helpful tips about digital marketing:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/
INSTAGRAM: https://www.instagram.com/blusharkdigital/
BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out online.
#digitalmarketing #lawfirm #legalmarketing #hiringtips
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Apr 12, 2023
Seth & Jeremy Corray: Crafting Authentic, Engaging Video Content
In this episode of the SEO Insider, Seth Price is joined by Jeremy Corray from CoolFire Studios, a content studio that tells stories via original programming on both commercial and mobile platforms. In a world where attention is currency, Seth and Jeremy discuss how to develop video content and have client conversations in a way that is both engaging and meaningful. Looking to build your organic audience and design authentic, creative, competitive content? Tune in today.
Coolfire Studios: Videos discussed in the episode
BCTV: Ed V Cereal
McDivitt: Family Style
Miley Legal: Tiger Talks: "Top 5 Motorcycle Myths"
Coolfire Law Firm TV Commercial Reel
For more helpful tips about digital marketing:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/mycompany/
INSTAGRAM: https://www.instagram.com/blusharkdigital/
BluShark Digital LLC was fou…
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Mar 28, 2023
Seth & Raphael Crawford-Marks: Cultivating Purpose in a Virtual Workspace
In this episode of the SEO Insider, Seth Price is joined by Raphael Crawford-Marks, founder and CEO of Bonusly, a recognition and rewards platform aimed to enrich company culture. The two engage in a candid discussion about how the transition to virtual workspaces has impacted company engagement and the importance of authentic recognition in cultivating purpose and productivity in employees. Tune in to hear their best practices for enriching connection, relationships, and purpose in a company.
BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence.
#VirtualWorkplace #EmployeeRecognition #SEO
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Mar 21, 2023
Seth & Josh Nelson: Best Practices for Growing Your Company
Relying on trial and error in the push for growth cannot be a manager’s only strategy. In this episode of the SEO Insider, Seth Price is joined by Josh Nelson, author of the Seven Figure Agency Roadmap, to provide you with key tactics for growing your firm.
Tune in as these two experts discuss all you need to know for digital marketing success and company growth. Together, they provide invaluable insights on how to structure your company (whether remote or in person!) to create and grow a winning firm.
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Mar 13, 2023
Seth & Brad Geddes: Paid Search 360
Join Seth and Brad for the latest episode of the SEO Insider as they discuss all things paid ads. From emphasizing the fundamentals of paid ads to outlining ways both small and large companies can leverage the ads, Seth and Brad bring visibility and clarity to an oft complex and technical world.
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Feb 21, 2023
Seth & Alex Valencia: ChatGPT, The Future Of Artificial Intelligence
#SEO, #ChatGPT, #ChatBots #ArtificalIntelligence
On Today’s episode of SEO insider, Seth Price is joined by Alex Valencia, Legal Marketing Specialist, content strategist, and co-owner of We Do Web Content. They talk about how ChatGPT, a chatbot developed by OpenAI, has taken the internet by storm and has become a point of production for high-tech spinning. Alex explains the possibilities for implementing this tool for SEO content writers. The two also discuss how ChatGPT can create helpful content for law firms, respond to customer inquiries with conversational human-like text answers, and be an efficient tool for editors. Seth and Alex also debate the pros and cons of using ChatGPT bots and how they can hinder the human experience of customer service.
Tune into the episode to learn more.
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Nov 17, 2022
Seth, Ryan Klein & Chase Williams: Scaling Your In-House Talent
In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.
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Nov 3, 2022
Seth & Dennis Yu: Adding Social Media to Your Marketing Strategy
Join Seth Price as he talks to Dennis Yu about how to grow with social media marketing. They discuss the importance of creating content, and how to create it in mass quantities to pair with SEO.
Dennis Yu continues to talk about how connections, branding and community are what make a firm memorable. As technology continues to evolve into 2023, so should your firm. Tune in to the episode to hear more.
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May 31, 2022
Seth & Adam Warren: Storytelling Success
*Join Seth Price as he speaks to Adam Warren, the founder of OpenJar concepts and The Sentinel Group. They discuss the power of branding in a small company versus larger companies as well as the importance of telling a story within media content. At a local level, it’s all about being able to connect to people personally, and that is how small companies have strategic responses to larger competitors. More people tend to focus on the storytelling rather than the number of ads. Being able to understand your audience is a vital tool for all businesses. *
*Follow our feed for more!*
*For more helpful tips on legal SEO, check out BluShark’s other channels:*
*WEBSITE:** https://blusharkdigital.com/** *
*FACEBOOK:** https://www.facebook.com/blusharkdigi..**.*
*TWITTER:** https://twitter.com/blusharkdigital/** *
*LINKEDIN:** https://www.linkedin.com/company/blus..**. *
*INSTAGRAM:** https://www.instagram.com/blusharkdig..**. *
*#DigitalMarketing** #lawfirm** #marketconnections** #b…
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Jul 6, 2021
Seth & Todd Richheimer: Back to Basics of PPC Strategy
On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a relatable manner can help reach a wider audience.
Todd’s firm, Lawfty Law, can be found at https://lawftylaw.com/ and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdi…
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Jun 1, 2021
Seth & Casey Meraz: Remote Law Firm Marketing And Long-Term Growth Strategy
On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with Google and how to position for them, and challenges with mobile-first indexing.
Casey’s firm, Juris Digital, can be found at https://jurisdigital.com/.
For more episodes of SEO Insider, visit www.blusharkdigital.com/seo-insider.
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May 25, 2021
Seth & Alan Bleiweiss: Tackling the Optimization in Search Engine Optimization
On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan about the upcoming Google Page Experience update and how to prepare for the Google update.
To see more episodes, visit: https://blusharkdigital.com/seo-insider/
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigita…
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May 19, 2021
Seth & Brett Tabke: Past, Present & Future of Pubcon
Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Brett continue the discussion by looking at future changes we may soon see in the digital marketing world and government’s potential influence on it.
To view all SEO Insider episodes, visit: https://blusharkdigital.com/seo-insider/
PubCon: https://www.pubcon.com/
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigi…
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May 18, 2021
Seth & Jason Brown: Tips on GMB and Getting More Reviews
On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.
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May 10, 2021
Seth & Phil Singleton: Entrepreneurship & Finding a Niche Audience
On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.
Seth’s law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.
Seth can be contacted at seth@blusharkdigital.com* *and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.
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May 5, 2021
Seth & Tom Martin: Turning Customer Relationships Into Sales
On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients before selling to them, and how that builds a good foundation for business.
More information about Tom and his company, Converse Digital, can be found at www.conversedigital.com
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Apr 29, 2021
Seth & Kye Duncan: Lead Generation: Costs, Sources, and the Future
In this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Seth and Kye explain how these leads can change substantially based on the different practice areas and areas of law. Kye explains how these leads are generated, as well as examining the sources of the leads. The duo also dives into retargeting changes, lead costs, as well as the process of purchasing leads from different lead generation companies.
For more helpful tips on legal SEO, check out BluShark’s other channels:
FACEBOOK: https://www.facebook.com/blusharkdigital/
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https:/…
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Apr 26, 2021
Seth & Karl Sakas: Scaling Agencies and Staying Satisfied
On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow.
Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during growth, and when to make yourself optional. Seth and Karl discuss the four stages of agency satisfaction and balancing that with client satisfaction. Seth asks how agency leaders and owners can balance their involvement in their company’s growth. Karl gives insight as to how owners can control their involvement based on their needs.
For more on these topics:
* 4 stages in the "Firm Satisfaction Index": Powerless, Overwhelmed, Confident, Valued
* 4 stages on day-to-day involvement: Mandatory, Necessary, Needed, and Optional
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Mar 23, 2021
Seth & Jason Hennessey: Socials and Search and Links, Oh my!
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Mar 16, 2021
Seth & Duane Forrester: Understanding Consumer Search Intent: What are Searches Looking For?
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Mar 9, 2021
Seth & Dave Davies: Build Links, Build Businesses
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Mar 2, 2021
Seth & Will Scott: Non-Sexy SEO: Clean Links and a Customer Focus
Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The importance of non-sexy SEO: How do I get locally relevant, non-spammy links? How do I develop content that answers my customers’ questions?
Seth and Will go on to discuss agency-building, speaking on the importance of not putting all of your eggs in one basket and leveraging the power of your team.
Will Scott is CEO and Co-Founder of Search Influence, an online marketing company that provides a holistic approach to Search, Social and Online Advertising.
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Feb 23, 2021
Seth & Joe Laratro: Review Management: How Business of All Sizes Can Utilize Their Companies Reviews
Seth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe discuss these best practices.
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Feb 17, 2021
Seth & Darren Shaw: Rank Like a Pro
Seth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a science and shares what he has learned over the years with Seth making this an episode you do not want to miss. Listen in to hear Darren and Seth discuss local SEO and keywords.
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Feb 9, 2021
Seth & Ali Katz: Not Your Father’s Business Model
Seth Price is joined by Ali Katz, the founder of New Law Business Model, on this episode of SEO Insider. Seth and Ali discuss how legal marketing has changed over the years and how the legal marketing industry is entirely different to how it was 50 years ago. Ali explains how the New Law Business Model was designed for lawyers who want to make a real difference in their clients lives while staying competitive. Listen in to hear Seth and Ali discuss new best practices and how best practices have evolved.
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Jan 26, 2021
Seth & Braden Pollock: Domaining and Beyond
Braden Pollock, the founder and owner of Legal Brand Marketing. In this episode of SEO Insider, they discuss the pros and cons of using different extensions as well as the ins and outs of investing in domains. Furthermore, Pollock analyzes the importance of keywords, the value of URLs, and the several ways entrepreneurs can leverage domains for their own properties.
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Jan 19, 2021
Seth & Fernando Angulo: Leveraging Tools For Ultimate Results
Seth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush’s future in digital marketing.
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Jan 12, 2021
Seth & Barry Schwartz: Search Marketing: Past, Present, and Future
Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.
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Jan 5, 2021
Seth & Ben Fisher: The Nitty Gritty of Local Search
Seth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.
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Dec 29, 2020
Seth & Tony Wright: Running an Agency – Not For The Faint of Heart
This week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their preferred hiring strategies to scale an agency, answering the ultimate candidate question – is personality or skill more important?
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Dec 22, 2020
Seth & Rand Fishkin: SEO Journey Lessons Learned
On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listings in the local pack? How does the state of link-building today impact rankings? Is digital PR the trick to outranking competitors? Rand also gives his predictions for what search results will look like in the near future.
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Dec 15, 2020
Seth & Conrad Saam: Take No Prisoners
Founder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.
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Dec 8, 2020
Seth & Mike Blumenthal: The Godfather of Local Search
Mike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.
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Dec 1, 2020
Seth & Alex Valencia, and Jason Hennessey: Three Middle Aged Guys Talking SEO
In this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.
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Nov 24, 2020
Seth & Joy Hawkins: Deep Dive Into Local Search
Seth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.
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Nov 17, 2020
Seth & Chris Dreyer: Law Firm SEO Inside & Out
Seth Price, founder of BluShark Digital, chats with Chris Dreyer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.
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Nov 10, 2020
Seth & Jim Boykin: SEO Wizard
BluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.
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Nov 3, 2020
Seth & Nate Fischer: Co-founder and CTO of Local Viking
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Oct 27, 2020
Seth & Allen Rodriguez: Helping Law Firms Systematize Digitally
Seth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted.They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of outsourcing, or keeping everything in-house.
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Oct 20, 2020
Seth & Alex Valencia: Content is King
Seth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges they face with writing content for lawyers.
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Oct 13, 2020
Seth & Gyi Tsakalakis: Storytelling Success
Seth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi’s discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.
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