The SEO Insider: Law Firm Digital Marketing and Beyond
Seth Price
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A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.
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Seth Price & Fernando Angulo, Head of Communications, SEMrush
Jan 12, 2021
Seth Price & Barry Schwartz, Founder of RustyBrick
Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.
Jan 5, 2021
Seth Price & Ben Fisher, GMB Product Expert & Co-Founder of Steady Demand
Seth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.
Dec 29, 2020
Seth Price & Tony Wright, CEO & Co-Founder of Wright IMC
This week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their preferred hiring strategies to scale an agency, answering the ultimate candidate question – is personality or skill more important?
Dec 22, 2020
Seth Price & Rand Fishkin, CEO & Co-Founder of SEOmoz
On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listings in the local pack? How does the state of link-building today impact rankings? Is digital PR the trick to outranking competitors? Rand also gives his predictions for what search results will look like in the near future.
Dec 15, 2020
Seth Price & Conrad Saam, Founder & CEO of Mockingbird Marketing
Founder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.
Dec 8, 2020
Seth Price & Mike Blumenthal, Co-founder of GatherUp
Mike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.
Dec 1, 2020
Seth Price, Alex Valencia, and Jason Hennessey
In this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.
Nov 24, 2020
Seth Price & Joy Hawkins, Founder of Sterling Sky
Seth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.
Nov 17, 2020
Seth Price & Chris Dryer, Founder and CEO of Rankings.io
Seth Price, founder of BluShark Digital, chats with Chris Dryer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.
Nov 10, 2020
Seth Price & Jim Boykin, Founder and CEO of Internet Marketing Ninjas
BluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.
Nov 3, 2020
Seth Price & Nate Fischer, Co-founder and CTO of Local Viking
Oct 27, 2020
Seth Price & Allen Rodriguez, Founder of ONE400
Seth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted.They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of outsourcing, or keeping everything in-house.
Oct 20, 2020
Seth Price & Alex Valencia, Co-Owner of We Do Web Content
Seth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges they face with writing content for lawyers.
Oct 13, 2020
Seth Price & Gyi Tsakalakis, President of AttorneySync
Seth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi’s discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.