The SEO Insider: Law Firm Digital Marketing and Beyond
Seth Price
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A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.
Available episodes
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Jul 6, 2021
Seth Price & Todd Richheimer, Founder of Lawfty
On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a relatable manner can help reach a wider audience.
Todd’s firm, Lawfty Law, can be found at https://lawftylaw.com/ and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital/
TWITTER: https://twitter.com/blusharkdigital/
LINKEDIN: https://www.linkedin.com/company/blushark-digital
INSTAGRAM: https://www.instagram.com/blusharkdigital/
#LegalMarketing #PPC #DigitalMarketing
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Jun 1, 2021
Seth Price & Casey Meraz, Founder of BluShark Digital and Price Benowitz, LLP
On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with Google and how to position for them, and challenges with mobile-first indexing.
Casey’s firm, Juris Digital, can be found at https://jurisdigital.com/.
For more episodes of SEO Insider, visit www.blusharkdigital.com/seo-insider.
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May 25, 2021
Seth Price & Alan Bleiweiss, Founder of Alan Bleiweiss Consulting
On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan about the upcoming Google Page Experience update and how to prepare for the Google update.
To see more episodes, visit: https://blusharkdigital.com/seo-insider/
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https://www.instagram.com/blusharkdigital/
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May 19, 2021
Seth Price & Brett Tabke, Founder and CEO of PubCon
Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Brett continue the discussion by looking at future changes we may soon see in the digital marketing world and government’s potential influence on it.
To view all SEO Insider episodes, visit: https://blusharkdigital.com/seo-insider/
PubCon: https://www.pubcon.com/
For more helpful tips on legal SEO, check out BluShark’s other channels:
WEBSITE: https://blusharkdigital.com/
FACEBOOK: https://www.facebook.com/blusharkdigital
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https://www.instagram.com/blusharkdigital
BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. Click below to learn what clients have to say about their partnerships with BluShark.
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May 18, 2021
Seth Price & Jason Brown, Founder of BluShark Digital and Co-Founder of Price Benowitz
On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.
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May 10, 2021
Seth Price & Phil Singleton, Founding Partner of Price Benowitz LLP & CEO of Blushark Digital
On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.
Seth’s law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.
Seth can be contacted at seth@blusharkdigital.com* *and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.
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May 5, 2021
Seth Price & Tom Martin, Turning Customer Relationships Into Sales
On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients before selling to them, and how that builds a good foundation for business.
More information about Tom and his company, Converse Digital, can be found at www.conversedigital.com
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Apr 29, 2021
Seth Price & Kye Duncan, Executive Vice President of Activation at LeadingResponse
In this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Seth and Kye explain how these leads can change substantially based on the different practice areas and areas of law. Kye explains how these leads are generated, as well as examining the sources of the leads. The duo also dives into retargeting changes, lead costs, as well as the process of purchasing leads from different lead generation companies.
For more helpful tips on legal SEO, check out BluShark’s other channels:
FACEBOOK: https://www.facebook.com/blusharkdigital/
TWITTER: https://twitter.com/blusharkdigital
LINKEDIN: https://www.linkedin.com/company/blushark-digital/
INSTAGRAM: https://www.instagram.com/blusharkdigital/
For more on LeadingResponse:
https://leadingresponse.com/
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Apr 26, 2021
Seth Price & Karl Sakas, Agency Consultant and Executive Coach
On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow.
Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during growth, and when to make yourself optional. Seth and Karl discuss the four stages of agency satisfaction and balancing that with client satisfaction. Seth asks how agency leaders and owners can balance their involvement in their company’s growth. Karl gives insight as to how owners can control their involvement based on their needs.
For more on these topics:
* 4 stages in the "Firm Satisfaction Index": Powerless, Overwhelmed, Confident, Valued
* 4 stages on day-to-day involvement: Mandatory, Necessary, Needed, and Optional
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Mar 23, 2021
Seth Price & Jason Hennessey, The CEO of Hennessey Digital
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Mar 16, 2021
Seth Price & Duane Forrester, Vice President of Yest
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Mar 9, 2021
Seth Price & Dave Davies, Co-Founder of Beanstalk Internet Marketing
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Mar 2, 2021
Seth Price & Will Scott, CEO and Co-Founder of Search Influence
Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The importance of non-sexy SEO: How do I get locally relevant, non-spammy links? How do I develop content that answers my customers’ questions?
Seth and Will go on to discuss agency-building, speaking on the importance of not putting all of your eggs in one basket and leveraging the power of your team.
Will Scott is CEO and Co-Founder of Search Influence, an online marketing company that provides a holistic approach to Search, Social and Online Advertising.
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Feb 23, 2021
Seth Price & Joe Laratro, Founder & President of Tandem Interactive
Seth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe discuss these best practices.
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Feb 17, 2021
Seth Price & Darren Shaw, Founder of Whitespark
Seth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a science and shares what he has learned over the years with Seth making this an episode you do not want to miss. Listen in to hear Darren and Seth discuss local SEO and keywords.
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Feb 9, 2021
Seth Price & Ali Katz
Seth Price is joined by Ali Katz, the founder of New Law Business Model, on this episode of SEO Insider. Seth and Ali discuss how legal marketing has changed over the years and how the legal marketing industry is entirely different to how it was 50 years ago. Ali explains how the New Law Business Model was designed for lawyers who want to make a real difference in their clients lives while staying competitive. Listen in to hear Seth and Ali discuss new best practices and how best practices have evolved.
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Jan 26, 2021
Seth Price & Braden Pollock, Founder of Legal Brand Marketing
Braden Pollock, the founder and owner of Legal Brand Marketing. In this episode of SEO Insider, they discuss the pros and cons of using different extensions as well as the ins and outs of investing in domains. Furthermore, Pollock analyzes the importance of keywords, the value of URLs, and the several ways entrepreneurs can leverage domains for their own properties.
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Jan 19, 2021
Seth Price & Fernando Angulo, Head of Communications, SEMrush
Seth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush’s future in digital marketing.
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Jan 12, 2021
Seth Price & Barry Schwartz, Founder of RustyBrick
Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.
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Jan 5, 2021
Seth Price & Ben Fisher, GMB Product Expert & Co-Founder of Steady Demand
Seth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.
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Dec 29, 2020
Seth Price & Tony Wright, CEO & Co-Founder of Wright IMC
This week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their preferred hiring strategies to scale an agency, answering the ultimate candidate question – is personality or skill more important?
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Dec 22, 2020
Seth Price & Rand Fishkin, CEO & Co-Founder of SEOmoz
On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listings in the local pack? How does the state of link-building today impact rankings? Is digital PR the trick to outranking competitors? Rand also gives his predictions for what search results will look like in the near future.
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Dec 15, 2020
Seth Price & Conrad Saam, Founder & CEO of Mockingbird Marketing
Founder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.
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Dec 8, 2020
Seth Price & Mike Blumenthal, Co-founder of GatherUp
Mike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.
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Dec 1, 2020
Seth Price, Alex Valencia, and Jason Hennessey
In this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.
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Nov 24, 2020
Seth Price & Joy Hawkins, Founder of Sterling Sky
Seth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.
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Nov 17, 2020
Seth Price & Chris Dryer, Founder and CEO of Rankings.io
Seth Price, founder of BluShark Digital, chats with Chris Dryer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.
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Nov 10, 2020
Seth Price & Jim Boykin, Founder and CEO of Internet Marketing Ninjas
BluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.
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Nov 3, 2020
Seth Price & Nate Fischer, Co-founder and CTO of Local Viking
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Oct 27, 2020
Seth Price & Allen Rodriguez, Founder of ONE400
Seth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted.They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of outsourcing, or keeping everything in-house.
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Oct 20, 2020
Seth Price & Alex Valencia, Co-Owner of We Do Web Content
Seth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges they face with writing content for lawyers.
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Oct 13, 2020
Seth Price & Gyi Tsakalakis, President of AttorneySync
Seth Price, BluShark Digital founder, is with Gyi Tsakalakis, AttorneySync president, discussing SEO best practices and how SEO has evolved over time with the changing Google environment. Listen in on Seth and Gyi’s discussion on Google and their thoughts and opinions on SEO. They compare paid searches and organic searches and explain how they should work in unison.
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