“Sometimes I wish I could just plunge in and just go big, you know, I see some companies are younger than [mine] and they're making millions. But then at the end of the day, I always say I like to baby-step it. I need to digest every moment. So then it doesn't get out of control.”
Andréanne Dandeneau is the founder and CEO of Anne Mulaire. Her company designs, makes, and sews award-winning, eco-conscious fashion wear, inspired by her Métis heritage. That all happens right here in Winnipeg – and then these award-winning collections sell to customers across Canada and beyond.
Just over two years ago, Andréanne embarked on a big rebrand and expansion. What does it take to scale up with a set of values rooted in slow fashion, products made in small batches, in-house with natural and organic fabric. And how do you run a business where you are manufacturing and selling products on one hand, and you are encouraging people to buy less on the other?
What’s the secret to her success? “For any entrepreneur out there that is wanting to do something, you really have to think first, at what moment would you be happy, and you're good -- you know, because like success can be very greedy, it can mean so many different things. But at the end, it really has to align with your values.”
Find out how Andréanne is breaking the mold of fast fashion – and doing it in style!
Here's How It's Done is brought to you by Women's Enterprise Centre of Manitoba. It's hosted and produced by Cate Friesen, The Story Source.