The Marketing Rapport
Verisk Marketing Solutions
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The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
Available episodes
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Aug 28, 2023
Customer Feedback as a Powerful Tool with Jennifer Bell, CMO of Lettuce Entertain You
In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of Lettuce Entertain You. Jennifer shares insights into the company's marketing strategies, focusing on their loyalty program and customer engagement.
Jennifer highlights the company's journey in developing a custom app to engage younger customers. The app, a significant investment, successfully lowered the average age of their customer base and tripled enrollment rates. Jennifer also discusses the challenges and rewards of managing data across multiple brands, emphasizing the importance of personalization.
The conversation wraps up with Jennifer sharing her experiences with digital transformation, the importance of feedback, and the upcoming launch of their new app feature. She underscores the value of direct customer interaction and the role it plays in improving their services.
Tune in for a deep dive into the world of marketing from a seasoned professional's perspective.
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Aug 15, 2023
The Future of Customer Experience is Paved by Transparency with Anat Baron, CEO of Stashwall & V!A 2023 Keynote
In this episode of The Marketing Rapport, host Tim Finnigan sits down with Anat Baron, CEO of Stashwall. Anat, a futurist with a diverse background, shares her insights on the future of consumer trends and the role of AI in shaping it. She emphasizes the importance of authenticity and transparency in the era of savvy consumers.
Anat also discusses her upcoming keynote speech at the VIA Consumer Insights & Experience Summit. While she hasn't finalized her speech, she hints at discussing major trends, the role of AI, and the importance of customer experience and personalization. She aims to address the changing consumer landscape and the critical decisions around data usage.
The conversation wraps up with Anat's vision of a future where consumers sit at the center, with technology serving to enhance their lives. She believes that successful companies will be those that build direct relationships with their customers. Tune in for a deep dive into the future of consumer behavior and the evolving role of AI.
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Jul 20, 2023
Timing in Customer-Centric Marketing is Critical with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions
In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies.
Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better.
The conversation also covers the future of the insurance industry. Jeff envisions a future where insurers are empowered with a uniform set of metrics across all channels, enabling them to serve their customers better. He also shares his thoughts on how data and technology can be used to target customers effectively, making the conversation a must-listen for anyone interested in the intersection of marketing and insurance.
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Jul 6, 2023
Empowering Business Through Big Data with Thom Gruhler, Founder and CEO at Fjuri
In this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company.
Gruhler's Fjuri helps clients tap into big data in a more powerful way. The conversation delves into the challenges companies face in accelerating revenue growth, particularly in harnessing their data. Gruhler emphasizes the importance of data governance, cleanup, and augmentation, and how these processes can unlock the potential of AI tools and features.
The episode also explores Gruhler's advice for young professionals and entrepreneurs. He stresses the importance of staying curious, embracing discomfort, and continuously learning. He also highlights the need for entrepreneurs to love the infrastructure part of their business, including people management, as it forms a significant part of their journey.
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May 10, 2023
The Art of Improvisation in Business with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City
In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development.
Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, allowing individuals to grow and thrive in their professional lives.
As a parent and a seasoned professional, Kelly provides a unique perspective on the difficulties faced by the younger generation entering the workforce today. His empathy, combined with his expertise in improvisation, offers valuable insights for aspiring and established leaders looking to effectively navigate and excel in the complex landscape of today's workplace.
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Apr 13, 2023
Building Trust Through Impactful Storytelling With Tim Fagan, SVP & Chief Revenue Officer at TEGNA
What's the future of broadcast TV? Can it compete with online options?
In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.
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Mar 30, 2023
Learning How to Strike a Balance Between Personalization & Privacy with Andrew Criezis of NielsenIQ
In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair.
But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.
In this episode of The Marketing Rapport, Andrew Criezis, the SVP & GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.
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Mar 16, 2023
Seeking Out Partners Who Align With Your Business with Kelly Barrett, SVP of Product Management at Comscore
The tech industry is constantly changing, and it's vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can't have all the answers.
In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.
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Jan 26, 2023
Protecting the Email Inbox with Keith Petri, CEO & Founder of lockr
Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.
But you've undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don't want.
Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that will help you organize and secure your inbox while helping you protect your identity.
In this episode of The Marketing Rapport, our host Cory Davis welcomes Keith Petri, the CEO & founder of lockr. Keith explains what lockr is and how it can help consumers protect their email. Keith and Cory discuss two lockr products — lockrMail and Identity lockr — and three lockr stakeholders: consumers, publishers, and partners.
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Jan 12, 2023
How to Meet Customer Expectations With Bob Armour, CMO of M1 Finance
Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.
But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.
In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate and what he does at M1 Finance, and how to meet customer requirements. Bob and Tim get into marketing issues and discuss the concepts of a mortgage tracker, a bias for action, and 'the functional why.’
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Dec 29, 2022
Using Value Exchange to Form Lasting Relationships With Customers with Mike Scafidi of Digitas
In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable.
But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs.
Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology solution and integrate it into their ecosystem.
In this episode of The Marketing Rapport, our host Cory Davis welcomes Mike Scafidi, the former CTO of Digitas. Mike gets into the importance of continuous value exchange and explains how he advises clients regarding new technology choices. Mike and Cory discuss the relationship between a CMO and a CTO and how to keep up with the o…
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Dec 15, 2022
How to Define the Unified Customer Profile with Barry Padgett of Amperity
The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.
In this episode of The Marketing Rapport, we welcome Barry Padgett, the CEO of Amperity to talk with our host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.
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Dec 1, 2022
How to Deal With Data Privacy Regulations When Operating Globally With Todd Rose of InMobi
*If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.*
*Todd shares his teams' areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager to operate internationally must ask to meet different data privacy-related legal requirements.*
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Nov 16, 2022
Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions
Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.
Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in today’s business world and how marketers can benefit if they focus on customer data more, especially identity and behavioral.
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Jul 21, 2022
A Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions
Our movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations.
That's why the most reputable companies and those aspiring to become such pay a lot of attention to data governance.
In this episode of Identity Revolution, Infutor’s host Eric Gastevich welcomes Christine Frohlich, the Head of Data Governance at Verisk Marketing Solutions. The two discuss data governance and its three core elements – processes, technology, people – existing and upcoming data protection regulations, and resources that can help companies use data to build trust and credibility and drive business growth.
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Jun 9, 2022
Privacy, Security, and Data-Driven Success with Colin Marden, Senior Solutions Architect at Amazon Web Services
Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data.
Therefore, the sooner organizations acknowledge the power of data, the sooner they can start working on these three prerequisites for their operations' long-term success.
In this episode of Identity Revolution, Colin Marden, a Senior Solutions Architect at Amazon Web Services, joins Infutor’s host Eric Gastevich. Together they discuss cybersecurity, personalization, and of course data in business.
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May 19, 2022
How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo
The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.
But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.
In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.
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May 5, 2022
Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ
Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.
But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.
In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk about the power of programmatic advertising, how MiQ helps their clients stand out in a saturated market, and the biggest changes in AdTech over the years.
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Apr 21, 2022
Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid
Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.
But what will the future of CTV advertising look like?
In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.
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Apr 7, 2022
Using Data to Drive the Success of Your Business with Viva Chu
Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.
But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.
In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science.
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Mar 23, 2022
Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce
Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.
But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?
In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.
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Mar 3, 2022
Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab
The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?
Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don't feel confident giving out their information to third parties. At the end of the day, we're obliged to accept the cookies on each website we visit, and no one reads the fine print on pop-ups.
In the newest episode of Infutor’s Identity Revolution podcast, Cory Davis welcomes Anthony Katsur, Chief Executive Officer of IAB Tech Lab. During their discussion, they get into concerns around user data and privacy online, balancing privacy and customer experience, the benefits of an ad-supported internet, and the future of data businesses.
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Feb 17, 2022
Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation
With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play.
But personalization goes beyond simply using your customer's name in an email or following up on their purchases.
In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to understand your customers better.
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Jan 27, 2022
Identity Revolution 2021 and What to Look for in the Year Ahead
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Jan 13, 2022
Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce
Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.
But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers' expectations.
In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty's career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.
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Dec 22, 2021
How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads
No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, it all starts with data.
But consumers are more aware than ever of the value and power of their data. That's why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytics.
In this episode of the Identity Revolution podcast, our host Fred Pfeiffer welcomes Tom Cutshall, the CMO of Boss Leads.
They get into customer expectations in today's data-driven world, how to consolidate privacy and build customer trust, and why consumer data is never actually free.
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Dec 2, 2021
Achieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaign
Providing excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience?
First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels.
In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships with customers, and the future of the MarTech/AdTech space overall.
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Nov 16, 2021
How to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBS
*A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line?*
*If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.''*
*In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS. *
*Julian shares inspirational stories from his career and talks about his love for media, especially television. Julian and Cory also discuss the EVP Advanced Media role, the importance of connections in today's business world, and kindness as a timeless virtue. *
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Oct 28, 2021
How to Create Quality Content for a Captive Audience with Andy Plesser of Beet.TV
Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read.
But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content to an audience who cares to view it. There are few in our industry who do this better than *Andy Plesser, founder and CEO of Beet TV. *
In this episode of Identity Revolution, Andy talks with host Cory Davis about his experiences creating video series and other media specifically for media professionals. He shares why it's crucial to identify an audience, the importance of growing and changing with your audience, and the power of video to make personal connections.
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Oct 12, 2021
Using Predictive Data to Help Patients Get Healthier with Derek Rucker from Carrot Health
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology.
But somehow, data science and predictive analytics in healthcare hasn’t changed much in the last 50 years. While the technology and its applications have evolved, sources of data remain limited, with your doctor still making predictions about your future health based on what you report when you're in the office twice a year. Unfortunately, healthcare has been slow to adopt data science leveraging external sources to describe the social and environmental factors that play a massive role in consumer health outcomes.
In this episode of Identify Revolution, Derek Rucker, co-founder and board member of Carrot Health, talks with host Fred Pfeiffer about technology disruptors in the healthcare industry, the shifting focus on patient privacy, and the power of predictive dat…
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Sep 9, 2021
Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan
The NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences.
For example, while it may be a blow to people who collect ticket stubs, digital tickets do more than saving paper. They contribute to the data that experts like Matt use to make decisions about everything from sponsorships to fountain drink options.
In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.
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Aug 26, 2021
Discussing the Data Integrity with Scott McKinley from Truthset
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.
In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.
McKinley also talks about the importance of accuracy over scale. He also discusses how the digital revolution created an influx of availability of data and an opportunity for arbiters of accuracy, like Truthset, to contribute to data monetization in a meaningful way.
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Aug 12, 2021
Discussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think Unlimited
Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.
In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and COVID’s impact over the last 18 months.
Our host Fred Pfeiffer gets a history lesson on the evolution of Luna Carpets and Steve digs deep on Think Unlimited’s technology and the future of lead generation in the Home Services industry.
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Jul 27, 2021
Discussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis Media
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?
Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game.
If you want to hear about Jess' predictions for the future of identity and tech, make sure you tune in to Infutor’s latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the dat…
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Jun 29, 2021
Discussing Early-Stage Investing in Marketing and Media Technologies with Eric Franchi
Early-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio.
Eric Franchi is a Partner at MathCapital, a very active and successful early-stage venture capital firm focused on the digital transformation of marketing and media. With about 45 companies in its portfolio, the firm has focused its investments in CTV, identity, commerce media, and analytics. Before MathCapital, Eric was the co-founder of Undertone, which Perion acquired for $180m in 2015.
In this episode of Infutor’s Identity Revolution Podcast, Eric and host, Cory Davis, discuss early-stage investment strategy. According to Eric, when assessing a winning venture, start by getting to know the founders. Fin…
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Jun 15, 2021
Discussing the Positive Correlation Between External Data Sources and Successful Outcomes With Omer Har
Collecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium. Omer and our host, Cory Davis, discuss the importance of data in today's business world with use cases including risk assessment, fraud prevention and lead scoring. As Omer explains, most companies work only with first-party data instead of focusing on data acquisition strategies. Luckily, Explorium is here to help them out.
"What we're about is giving them automatic access to thousands of different data sources and not only giving them the sources but also the discovery of new data sources and recommending which data will be relevant to their particular problem."
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May 27, 2021
Discussing the Future of Global Publishing With Matt Barash of Zeotap
The global market is becoming increasingly restricted and regulated. Walled gardens are dominating the web and consumer privacy is front and center in any discussion concerning the future of advertising. This level of complexity isn’t new to AdTech/MarTech, and some companies like Zeotap continue to thrive amongst the chaos and spin up innovative solutions that enable businesses to build on a nucleus of first-party data and win themselves.
Matt Barash joins our host, Cory Davis, to discuss his role and experience at Zeotap. Matt is the SVP Global Publishing + Platform Partnerships at Zeotap, where he oversees all global commercial relationships with publishers and automated advertising, data, and marketing technology partners. Matt has 20+ years of experience in the space and has held leadership positions at Opera/AdColony, Forbes, and News Corp.
In this episode of the Identity Revolution podcast, you'll get to hear Matt's insights about some burning topics in the industry. How can…
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May 11, 2021
Discussing the Impact of COVID-19 on Consumer Behavior and Retail with Heidi Bailey
What does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to *Heidi Bailey, VP, Futures & AI at The Integer Group*, people still want to visit stores. Of course, there have been shifts in consumer behavior business owners should not neglect, but embrace.
In this Identity Revolution episode, our host Fred Pfeiffer and guest Heidi Bailey discuss how COVID has given a new meaning to digital connections. People have embraced the advantages of the online world, but once things go back to normal, even those who were not fans of shopping will want that physical experience.
Interlocutors also talk about the importance of the data in the advertising industry. Our guest believes that brands, not agencies, should store consumer data. They also mention the future of data: once the changes to digital identifiers take hold, new products, techniques, and solutions will come into view, bringing with them new opportunities for innovation in marketing a…
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Apr 27, 2021
Discussing a Future Without Third-Party Cookies with Nick Jordan of Narrative I/O
*It's the end of the third-party cookie as we know it. Undoubtedly, Google is priming new strategies including the launch of FLoC (Federated Learning of Cohorts). But what is FLoC exactly, and how does it stack up to third-party cookies? Today's guest has some answers.*
*Nick Jordan is the Founder of Narrative I/O, a data streaming platform that simplifies the buying and selling of information by eliminating the inefficiencies in data transactions. Their goal is to fuel cutting-edge data strategies, monetize valuable data assets, and power innovation and growth. With a background in computer science and broad experience in product management, Nick worked for some of the world’s largest technology companies, Adobe and Yahoo.*
*"One of my superpowers has always been able to sort of bridge between the business and the technology side. And I think as you think of data, as a subset of technology, that's become incredibly important to my career path," says our guest.*
*In this episode o…
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Mar 23, 2021
Discussing How UID 2.0 Helps Consumers, Companies with Bill Michels
Data is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role?
Bill Michels, a GM at Trade Desk, introduces Unified ID 2.0, a "cookie sync" solution that helps different parties understand the identity of who's on their webpage. Cory and Bill discuss the vital importance of identity and how companies should leverage it to offer their content and improve their advertising practices.
In this episode of the Identity Revolution podcast, Bill Michels will reveal exciting features of the UID 2.0 project and the importance of industry collaboration in its realization. Furthermore, Bill reveals predictions for the future of companies in MarTech, AdTech, and data space. Do they have a bright future ahead of them?
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Mar 16, 2021
Discussing the Role of Data in the Mortgage Industry with Kenon Chen
Data has become an integral part of businesses operated nowadays. Therefore, we shouldn't underestimate its power now, when most businesses have been affected by the pandemic and every resource matters. In the mortgage industry, data can be of much help. But is it enough?
Kenon Chen from Clear Capital mentions the importance of incorporating big data, machine learning, analytics, and artificial intelligence (AI) in the mortgage industry. He claims that these resources can help all parties, facilitating the process of buying, renting, or valuing the property.
In this episode of Identity Revolution, you will get the chance to meet our guest, Kenon Chen. He will lead you through Clear Capital's goals, focusing on the importance of using different information sources to beat the bias and other common problems that frequently arise in the mortgage industry.
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Feb 24, 2021
Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd.
The native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty.
In this episode of Identity Revolution, Brian Garofola discusses the future of marketing with host Cory Davis, touching on how you can build a trusting relationship with customers through AI, machine learning, and customer data platforms. He also explains how changes in privacy policies influence the growth of permission-based marketing that will target the sphere of customers' interest.
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Feb 9, 2021
SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem
In this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world.
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Jan 25, 2021
HubSpot's Scott Brinker Discusses the MarTech Revolution
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?
As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services.
In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional o…
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Jan 11, 2021
Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space
How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions.
Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams.
In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic.
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Jan 5, 2021
Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media
It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.
As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.
Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all about understanding the sales funnel,” Dennis says. The more you understand certain user behaviors, the better your conversions will be.
Content consumption, behavior patterns, and user habits are some of the most valuable pieces of data that companies can use to their advantage.
On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks a…
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Dec 16, 2020
Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday
It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions.
As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands."
"AI is really just the newest and best way to solve problems that growing companies have faced for decades," Andy says. With huge companies like McDonald's already spending $300 million on AI to help customize their menu for each customer, brands can't ignore prediction software for much longer.
Using software to predict consumer behavior is becoming a necessity for modern-day consumer businesses, but there's a right way and a wrong way to approach AI.
On this episode of Infutor Data Solutions’ Identity Revolution, Andy talks about how he founded a data company built on ethics (yes, it's actually possible!), what e-commerce brands can do to stay co…
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Nov 11, 2020
Using Data To Increase Innovation In a Century-Old Industry With Xavier Riley of Standard Industries
On any given day, you can probably find Xavier Riley tinkering with the data.
As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data.
Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100 years old. So how do you use data in such, well, old companies and industries?
Xavier’s mission is to make data accessible to everyone at the company, and folks have caught onto the excitement. Using data, he’s finding new, innovative ways to make roof shingles “sexy again.” He’s studying ways to bring interest to the industry and drive innovation.
On this inaugural episode of Infutor Data Solutions’ Identity Revolution, Xavier talks about the power of data and how it helps him drive innovation, predict industry trends, serve its customers and, perhaps most importantly, s…
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