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Identity Revolution is a podcast by data-driven experts that discusses all things marketing, analytics and identity. We take a deep dive into industry trends, strategies and the future of data technology.
Feb 24, 2021
Uncovering Permission-Based Marketing with Brian Garofola, CTO of Vibes
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. The native New Yorker, living in Chicago now, gives us insights into the possibilities of mobile marketing and the importance of SMS in the industry. Text messages enable companies to have accessible, simple 2-way communication with their customers to improve their satisfaction, trust, and loyalty. In this episode of Identity Revolution, Brian Garofola discusses the future of marketing with host Cory Davis, touching on how you can build a trusting relationship with customers through AI, machine learning, and customer data platforms. He also explains how changes in privacy policies influence the growth of permission-based marketing that will target the sphere of customers' interest.
Feb 9, 2021
SafeGraph CEO, LiveRamp Co-Founder Auren Hoffman Explores MarTech data ecosystem
In this episode of Identity Revolution, Auren Hoffman, SafeGraph CEO and LiveRamp co-founder, talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory Davis, discuss the expansion of companies offering different services, tools, and analysis within the data world.
Jan 25, 2021
HubSpot's Scott Brinker Discusses the MarTech Revolution
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us? As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services. In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional outlook on hot industry topics, from the latest MarTech and AdTech trends to building in-house software (and of course, he includes some of his predictions for 2021).
Jan 11, 2021
Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space
How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions. Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams. In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic.
Jan 5, 2021
Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media
It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht. As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists. Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all about understanding the sales funnel,” Dennis says. The more you understand certain user behaviors, the better your conversions will be. Content consumption, behavior patterns, and user habits are some of the most valuable pieces of data that companies can use to their advantage. On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.
Dec 16, 2020
Using AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of Faraday
It didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands." "AI is really just the newest and best way to solve problems that growing companies have faced for decades," Andy says. With huge companies like McDonald's already spending $300 million on AI to help customize their menu for each customer, brands can't ignore prediction software for much longer. Using software to predict consumer behavior is becoming a necessity for modern-day consumer businesses, but there's a right way and a wrong way to approach AI. On this episode of Infutor Data Solutions’ Identity Revolution, Andy talks about how he founded a data company built on ethics (yes, it's actually possible!), what e-commerce brands can do to stay connected with customers, and how businesses can extract the most valuable data possible.
Nov 11, 2020
Using Data To Increase Innovation In a Century-Old Industry With Xavier Riley of Standard Industries
On any given day, you can probably find Xavier Riley tinkering with the data. As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data. Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100 years old. So how do you use data in such, well, old companies and industries? Xavier’s mission is to make data accessible to everyone at the company, and folks have caught onto the excitement. Using data, he’s finding new, innovative ways to make roof shingles “sexy again.” He’s studying ways to bring interest to the industry and drive innovation. On this inaugural episode of Infutor Data Solutions’ Identity Revolution, Xavier talks about the power of data and how it helps him drive innovation, predict industry trends, serve its customers and, perhaps most importantly, stay ahead of its competition.