Local to Legend
Local to Legend
Jan 11, 2022
47 - Writing a Book, Building Communities, & Coaching Business Owners to Their Best Year Yet with Ashley K Stoyanov Ojeda
Play • 38 min

In this week’s podcast episode, Emily chats with Ashley K Stoyanov Ojeda, a community builder, business development coach, author, and founder of a nonprofit called Womxn Crush Music. With a background in journalism and public relations, Ashley has held roles in a variety of industries. But the common thread throughout them all is her heart & knack for helping people turn their passions into something tangible & profitable.

After college, Ashley served in community marketing for Yelp, which taught her a lot about community building and how to connect local businesses to people in their area. Her time there inspired her to create her own community for women and non-binary songwriters in Portland called Womxn Crush Music. Within her first year as founder, she expanded to 16 different cities with over 50 volunteers. It’s now an international nonprofit and is almost 5 years old. 

The experiences she gained from creating a nonprofit led her into the startup world, making her a pro at building authentic communities for several different brands before landing in her current role at OwnTrail. As if that wasn’t a lot, she also coaches business owners and has seen major success. She also has a new book debuting in February 2022 called Jefa in Training all about business development and geared towards Latina business owners. Endorsed by celebrities like Eva Longoria, Ashley saw a gap in the marketplace for business owners she could relate to, she wrote her own!

Listen to hear more about Ashley, her career journey, and her advice for current and aspiring business owners.

Tune in for topics like:

  • Ashley’s unique career journey
  • The ins and outs of building a non-profit organization
  • Ashley’s experience coaching business owners like Melissa Gallardo from Bonita Fierce Candles
  • What community building really means and how to do it
  • The process of publishing a book
  • Advice for local business owners 

Links from the episode:

Use code LEGEND to get 10% off all House of Wise products

Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

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