SEASON 2 EPISODE 2: Making Data Quality Sexy
Play • 25 min

Alasdair Moore,  CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do,  and what happens when your data is being degraded - fast.

IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue.  Why? Is it working? And how might this change the agency model - for good? 

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