The No Bull Ideacast is back!
This season is all about sustainability, about marketing of the future.
Here's a sneak preview ....
Episode 1: Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on what made GGT the perfect agency
Episode 2: Alasdair Moore, entrepreneur and CEO of high-growth data quality brand IDS, talks about amazon, data breaches, and the importance of data quality in a changing world - and how venture marketing has changed the game for IDS
Episode 3: Alex Draper reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at my own leadership style, and what I can do better in my role as founder and leader of the amazing team at BH&P
Episode 4: The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout, her personal journey - and the link between wellbeing, burnout and creativity
Episode 5: A famous guest joins us today!! Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins my wonderful producer, Chris Attaway. We'll chat about making podcasts - the dos and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way ...
Episode 6: This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand
Episode 7: Good brains, online dating, and the normalization of Bad Behavior. Jules Meadwell, formerly Global Talent Acquisition Strategist at Saatchi & Saatchi, and founder of Good Brains for Good Brands, spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work
Episode 8: Nathan Ansell talks with me about sustainable marketing and sustainable brands, especially in the world of fashion, and about his new venture, Even, a sustainable marketing consultancy
Find out more about Becky Holland at her agency website, bhandp.com
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