SEASON 1 EPISODE 5: PART 1: What the heck is enablement? And do I REALLY need it?
Play • 23 min

In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.

Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well.

The interview with Irina is split into two episodes -  Part 1 focuses on enablement - and Part 2 gets into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.

A special thanks to our guest:

Make sure to subscribe and keep an eye out for Part 2 of Irina's interview, out next week!

If you have any questions or would like to get in touch, contact us at or visit 

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