Jun 12, 2022
No Bull Marketing Ideacast: Season 2 Trailer
The No Bull Ideacast is back!
This season is all about sustainability, about marketing of the future.
Here's a sneak preview ....
*Episode 1*: Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on what made GGT the perfect agency
*Episode 2*: Alasdair Moore, entrepreneur and CEO of high-growth data quality brand IDS, talks about amazon, data breaches, and the importance of data quality in a changing world - and how venture marketing has changed the game for IDS
*Episode 3: *Alex Draper reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at my own leadership style, and what I can do better in my role as founder and leader of tme amazing team at BH&P
*Episode 4: *Nathan Ansell talks with me about sustainable marketing and sustainable brands, especially in the world of fashion, and about his new venture, Even, a sustainable marketing consultancy
*Episode 5: *The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout, her personal journey - and the link between wellbeing, burnout and creativity
*Episode 6:* A secret and famous guest joins us today!! This Radio 4 presenter, podcast host, author, historian and comedian joins my wonderful producer, Chris Attaway. We'll chat about making podcasts - the dos and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way ...
*Episode 7: *This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand
*Episode 8: *Good brains, online dating, and the normalization of Bad Behavior. Jules Meadwell, formerly Global Talent Acquisition Strategist at Saatchi & Saatchi, and founder of Good Brains for Good Brands, spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work
Find out more about Becky Holland at her agency website, bhandp.com
*Theme Music ...*
Ranch Life by Flash Fluharty
*Elevator Music ...*
Music: Topher Mohr and Alex Elena - Fortaleza
Download: http://raboninco.com/10WVC
Music promoted by Epic Free Sounds
Video Link: https://youtu.be/Z9GuiYo3NNA
*Producer*
Chris Attaway