Financial Freedom? Yes Please!
Play • 38 min

“It’s never too early to learn about how to handle money in your business.”

—Melissa Houston

Dealing with finances can be one of the most nerve-wracking aspects of running a business — but it’s also one of the most important.

Unfortunately, since money management isn’t taught in schools the way it should be, many of us feel confused (or even intimidated) when it comes to understanding our numbers.

Financial strategist Melissa Houston helps business owners push through the overwhelm, get a handle on their finances, and put themselves on a path to building real wealth.

And she actually makes it feel easy!

The key? Addressing money mindset issues.

“Money is a very emotionally charged topic, especially for women,” Melissa explains. “If we have things that are holding us back in our business because of these money mindset issues that we’ve been carrying… then that becomes a problem, because you’re unconsciously holding yourself back from creating a high-revenue-earning business.”

In this conversation, we dig into the limiting beliefs that hold us back from adopting an empowering money mindset — and Melissa shares her own daily financial routines!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • 3 mistakes most entrepreneurs make in their finances (and how to avoid them)
  • When and why you should start paying yourself a salary in your business

The #1 piece of advice that Melissa gives to her clients — and how to work with her!

About Melissa Houston: Melissa Houston is a financial strategist for CEOs, helping business owners increase their profit margins so they keep more money in their pockets and grow their net worth. She founded The Business Society and the Fractional CFO Agency, hosts the Business Society Podcast, and writes columns for Forbes and Entrepreneur.


01:43   ‌Meet Melissa Houston!

02:47  Societal messaging

06:26  Melissa’s journey

08:35  Key steps for growth

12:43  Create & follow your plan

13:58  How to motivate yourself

15:46   ‌You don’t know what you don’t know

17:28  The Business Society Podcast

18:02  Steps for 2022 + half-day sessions

19:42  ‌3 mistakes entrepreneurs make

24:10  Clarity,  empowerment & mindset

27:11  Best advice Melissa was given

29:05  Melissa’s financial routine

32:37  Takeaway

33:38  Fractional CFO Agency

35:02  Lightning round questions


Melissa Houston

Twitter: @melissahcpa

Instagram: @melissahoustoncpa

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