The Digital Glue Podcast
Crystal Kordalchuk, CEO of Virtually Untangled
Subscribe
Welcome to The Digital Glue Podcast! We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is. A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now providing small business owners, just like you, to own your story and share it with the world! Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger! #UntanglingForLife #DigitalGlue #VirtuallyUntangled
Available episodes
Newest first
Oldest first
5 days ago
EP: 53 - The Skinny On Personal Development
“A comfort zone is nothing but a belief, a mere reflection of your thoughts. You desire something, better yet you fear change. Self-doubt will bind you there, belief is all you need.”
*Welcome to Episode 53:The Skinny On Personal Development
*
The importance of personal development can’t be overstated. It is truly the secret sauce that separates you from the rest of the pack. It is the bridge that carries you forward and towards your inspiring goals.
No matter what your niche, as an entrepreneur you’re singularly focused on productivity and problem solving. You’re a hustler who works as hard as possible and as fast as possible for as long as you can -- hopefully without crashing and burning -- because the outside world perceives you as a Rockstar. We live in a culture of “I don’t need help; I can do it on my own” but in the end you’re only risking your emotional and physical well-being.
What I’m trying to get at here is that every single entrepreneur struggle with personal development. While juggling the day-to-day balancing act … [ where the f*ck is the sun? Am I right?!] … There’s just not enough time. So, my plea to you is to step outside your comfort zone and start engaging yourself in meaningful self-growth practices and expanding your mind through every learning opportunity you can get your hands on -- big or small.
Because life begins at the end of your comfort zone …!
*Here's what we will be untangling in this episode ...*
* *Why professional development is an important mindset*
* *7 things you can make part of your everyday lifestyle*
* *5 courses you can take to get you to where you want to go*
* *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Jan 11, 2022
EP 52 - Unlocking Your Hidden Creativity ...
“Creativity allows us to stretch our minds, do new and exciting things, and engage ourselves in a way that takes us one step closer to reaching our full potential.”
*Welcome to Episode 52:Unlocking Your Hidden Creativity ...
*I honestly do not know one creative person who isn’t doing multiple things or aspiring to do yet another. This is the true path to being a creative individual. Our minds never stop, even when we’re sleeping (or trying to fall asleep).
As a creative individual I find I have a great deal of energy, both mental and physical. I can spend hours working on a single project, whether it be designing, painting, or DIYing. Doing these things holds my attention at a very deep level that nothing else truly does, while remaining enthusiastic about the next step, next brush stroke, and of course … next big idea! So, I guess you can call it what it is … I am a realistic daydreamer!
I like to daydream and imagine all the possibilities and wonders of the world around me. I tend to immerse myself in imagination and fantasy, yet due to my design background, remain grounded in that which is real. And that’s how I found my style! And those around me tend to agree. I tend to be BOLD or ITALIC but never regular (haha, bit of graphic design humor).
*Here's what we will be untangling in this episode ...*
* *Understanding me, your host, as a creative*
* *Why you don’t have to choose one path over another*
* *Why -- as a creative -- you need a business plan*
* *How to write a business plan for a creative service business*
* *What steps you’ll need to go from plan to action *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Jan 4, 2022
EP: 51 - 30 Things Being An Entrepreneur Taught Us ...
“Being an entrepreneur isn’t just a job title, and it isn’t just about starting a business. It’s a state of mind. It’s about seeing connections to things that others simply cannot, seizing opportunities others won’t, and forging new directions that others haven’t even pondered on.”
*Welcome to Episode 51:30 Things Being An Entrepreneur Taught Us!*
Starting a business is not always as easy as it sounds. Some may even say it’s the hardest things they’ve ever done. There’s a lot of long days filled with as much caffeine as your body can handle, endless meetings, piles of paperwork, strategy pow-wow’s, difficult clients, wonky platforms, sleepless nights and tired mornings all to rinse n’ repeat again the next day. Possibly even a few weekends too! However, through all that, every breathing moment is quite exhilarating -- even while tackling the pain points to grow your empire.
We may not feel those awesome “save the day” superhero moments every single day, and that’s okay. It’s all a part of learning and growing.
*Here's what we will be untangling in this episode ...*
* *30 things being an entrepreneur taught us*
* *How to wake up and feel inspired every day*
* *My open-heart letter to YOU*
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Dec 28, 2021
EP 50 - If We Only Knew ... Expectations vs. Reality
“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
*Welcome to Episode 50: If We Only Knew … Expectations vs. Reality*
Hindsight is great; we all know that. What can you do with it? Well … there's no use beating yourself up over things you could have done differently, if only you had known … [you fill in the blank].
Being an entrepreneur is f’in HARD!!! No, I am not whining. It is just a cold, hard fact that being an entrepreneur can be difficult. To some, it may be the hardest thing they’ve ever done. But I still wouldn’t change it for the world, especially now that I know #AllTheThings I now know …!
*Here's what we will be untangling in this episode ...*
* *Expectations versus reality*
* *Things we wished (and learnt) we knew when we started*
* *Managing difficult client and time (yours and theirs)*
* *Things to be mindful of moving into business years 2.0+*
* *Building strength, survival, and resiliency*
* *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Dec 21, 2021
EP: 49 - What The Font?
“Helvetica is the sweatpants of typefaces.” – John Boardley
*Welcome to Episode 49: What The Font?*
Today’s “untangling” episode is going to be short, sweet, and to the point – while also a bit more technical on the design-front -- regarding something very important ... we’re going to get down and dirty about rules in using fonts. So, in short if there is text within your design or document, follow these rules …
*Here's what we will be untangling in this episode ...*
* *How to steer clear of clichés and make smart font choices*
* *Font personalities and how many to use per design*
* *Size matters and so does writing in all CAPS*
* *Improper use or orphans, and proper punctuation *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Dec 14, 2021
EP: 48 - Social Media - A Necessary Evil ...?
“The strength of your social media is determined by the strength of your content as we get to live in a time where we get to use social media as a tool” - Anonymous
*Welcome to Episode 48: Social Media – A Necessary Evil …!
*It seems everywhere you turn these days; you hear more and more about social-media-this and social-media-that. Many people I know (our clients included) are constantly asking, “Is social media something I have to do?”
Well, my answer is this … the point of social media is not to force you into something. It is also not something that makes you feel like you should "just to do it" then end up half ass’ing most of it just to get it done. Social media, when properly leveraged, is a very powerful business tool. But as for the “necessary evil” part … well, listen and find out!
*Here's what we will be untangling in this episode ...*
* *Why social media a “necessary evil” for your business*
* *Our 3-step plan to leave an impression with your content creations*
* *Which traits matter most to gain the trust of your audience*
* *How (and why) to build a content knowledge bank*
* *The importance of social media manners and etiquette
*
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Dec 7, 2021
EP: 47 - Digital Marketing Tips That Pack A Punch!
“Every company can find authentic stories related to their brands, whether these stories are revealed through interview, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you’re in.”
– Nicole D’Angelo
*Welcome to Episode 47: Digital Marketing Tips That Pack A Punch …!*
With digital marketing, it's all about all-hands-on-deck. But if you're a solo-preneur like my team and I, you're back to wearing one too many hats again. (*le sigh!) Sometimes it’s hard to not feel like you’re lagging behind the competition! But that doesn’t mean you can’t become a one-person army!
We all want successful digital marketing strategies that pack a mean punch and makes our audience engage, however it doesn't always seem that easy to accomplish. Well, consider Virtually Untangled here to try and save the day with a few digital marketing tips that you can keep handy in your virtual back pocket!
*Here's what we will be untangling in this episode ...*
* *Rookie business owner mistakes*
* *Underestimating the power of your email list*
* *The importance of content and visual appeal*
* *Podcasts, social media, and the power of story (oh my!) *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Nov 30, 2021
EP: 46 - The Deadly Sins of Graphic Design ...
“There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.” – Milton Glaser
*Welcome to Episode 46: The deadly Sins Of Graphic Design …*
The 7 deadly sins … Sounds kind spooky doesn’t it?! Like an old school horror movie on Hallows Eve … The kind with the Jason axe theme music.
However, all joking aside, this is a real thing. What you read in the title is true! What I’m about to share with you is true. There are rules to graphic design. And we’ve been fought on this idea before …
I honestly hold high praise to those who love to learn and be a do-it-yourself entrepreneur. Especially if funds are tight for adding these design services to ones business. If you love learning and have a true knack for being creative, I full on say “Go for it!”. However, I’m going to repeat myself … Yes, what you are hearing right now is the full on gosh darn true. In order to accomplish consumer effective designs, there are certain rules that need to be followed.
So, that’s why I’m here today with this out of the box episode …
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Nov 23, 2021
EP 45 - Will Design Ever Rule The World?
“Creativity is seeing what everyone else has seen and thinking what no one else has thought”
- Albert Einstein
*Welcome to Episode 45: Will Design Ever Rule The World?*
In the not-too-distant future, creatives will rule the world. No joke!
And I am not just saying this because I live a life of creativity. It's a matter of fact that the interconnected systems we use to function within the business world (and society), whether in communication, design, finance, and so on … are increasing in complexity.
Graphic design is a subjective process. There is no set-in-stone "right-way" to go about it. It is a process of understanding, having realistic expectations, patience, and of course excellent communication that will go a long way towards a successful outcome.
We nerdy right-brain folk, tend to explore and reveal humanity despite that strong internal pull that demands perfection -- and those ever-present thoughts and feelings that the rest of the world does too. Risk taking is imperative to the creative process because it pushes the boundaries and expands self-imposed limitations in exchange for a level anyone has yet to imagine.
*Here's what we will be untangling in this episode ...*
* *8 simple tips for working with a creative person*
* *The importance of creativity and imagination*
* *Our thoughts on why design will rule the world (one day)*
* *The importance of knowing and understanding the “why”*
* *The power of powerful storytelling*
* *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Nov 16, 2021
EP: 44 - Ready To Kill That Blinking Cursor Nightmare?
“If I waited for perfectionism, I would never write a word.” – Margaret Atwood
*Welcome to Episode 44: Ready To Kill That Blinking Cursor Nightmare?*
It’s inevitable … it happens to every creative writer on this glorious planet! All our creative bones are feeling brittle, and we sometimes feel as though it’s time to throw in the towel! Including my team and I some days!
Writer’s block isn’t quite what you think. It is not a medical condition. It is not a disease. And it is definitely not a virus that takes control of your overall creative process and juices, rendering you useless and feeling stressed. The truth of the matter is … writer’s block doesn’t actually exist. (Shocked, right?!)
Basically, a brick wall that we’ve built -- which is actually made of air, not bricks. (Ha ha!) And when we are in full belief that this wall is standing tall and up-right (really just a lie we tell ourselves when our creativity is low or on staycation), it becomes real. Like really real! And when we are feeling that mind block, we then become actually creatively blocked.
*Here's what we will be untangling in this episode ...*
* *What is writer’s block and what some causes may be*
* *5 tips to help kill that blinking nightmare curse*
* *How to improve your writing skills*
* *How to write with empathy (not sympathy)*
* *10 mindful (and straightforward) writing tips*
* *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Nov 9, 2021
EP: 43 - A World of Tech For Non-Techies ...!
“It’s not a faith in technology, it’s a faith in people” – Steve Jobs
*Welcome to Episode 43: A World Of Tech For Non-Techies …!*
No matter how non-technical your life may be, in your business you're going to have to interact with it – no if’s, and’s, or buts about it -- and technical people. So, if you already happen to have a team of tech gurus (also known as “techies”) by your side that's a huge advantage for you and your business.
Technology offers us a unique opportunity, though rarely welcome, to practice patience. And as it continues to evolve, so does the need to effectively communicate it.
*Here's what we will be untangling in this episode ...*
* *If a tech guru … How to “talk tech” to non-techies*
* *If wanting to take on tech (aka. “levelling the playing field”)*
* *What you need to know about getting and asking for tech help*
* *It’s not all the “cat’s meow” (digital tool shopping)*
* *How to stop just “surviving” a…
playlist_add
Nov 2, 2021
EP 42 - Unlocking the Hidden Power of Connections!
“Courage starts by showing up and letting ourselves be seen.” – Brene Brown
*Welcome to Episode 42: Unlocking The Hidden Power Of Connections!
*
Let's be honest with ourselves for a moment ... Sometimes the word "networking" conjures images of uncomfortable schmooze-fests, where suit-clad business exec's work the room, wine glass in hand, feigned interest at the ready.
Networking (hard truth here) is a huge pain in the butt. Unless you’re an extrovert, then networking is a slice of chocolate cake.
But as an introvert, all the standing around, making awkward small talk while wearing a name tag, trying not to sweat, constantly drying your sticky hands, jumbling over your words while holding a napkin of cheese and crackers, and trying not to spill your liquid courage.
But networking and making REAL connections doesn't have to feel that bad as it’s simply about having conversations with people. Not about small, stuffy rooms where people are throwing their business cards at…
playlist_add
Oct 26, 2021
EP: 41 - Have A Hate On For Mondays?
“Your Monday morning thoughts set the tone for the whole week. See yourself getting stronger, and living a fulfilling, happier and healthier life.” – Germany Kent
*Welcome to Episode 41: Have a Hate On For Mondays?
*
Today is NOT Monday. But yesterday was. One of many Mondays that already passed this year, and only one of the many more waiting in the future.
Just hearing the word … Monday … is sometimes enough to fill one with feelings of dread. For a lot of people, it is a painful reminder of the routines, the not-so-good ones. This day is something that they would rather avoid if possible while holding feelings of resentment for it and ultimately believing it to be the worst day of the week.
But is it though?
There are many reasons why people can justifiably hate Monday. What makes Monday so bad for people all around the globe? Is it really that different from any other day of the week? How can we change that frame of mind thinking and start relishing the start of the…
playlist_add
Oct 19, 2021
EP: 40 - How To "Untangle" Your Pain Points ...
“I believe anything is possible. I see opportunity when others see impossibility. I take risks. I am focused. I hustle. I know that nothing is unrealistic. I feel overwhelming love. I embrace my childlike wonder and curiosity. I take flying leaps into the unknown. I contribute something bigger than myself. I create. I learn. I grow. I do. I believe it’s never too late to start living a dream. I AM AN ENTREPRENEUR.”
*Welcome to Episode 40: How To “Untangle” Your Pain Points*
Things are about to GET REAL today!
I’m going to deep dive into every aspect of entrepreneurial journey’s “pain points” with you and how to “untangle” them. We’ll start with the roller coaster ride, cruise on through the dreaded feeling of exhaustion followed by some handy tips on how to get “unstuck” and how to put productivity to the test by executing #AllTheThings for MAXIUM impact.
*Here's what we will be untangling in this episode ...*
* *How to “untangle” your mindset on…
playlist_add
Oct 12, 2021
EP: 39 - Is Perfectionism Your Enemy?
“There’s no space for peace when perfectionism is a priority.” – Christian Bosse
*Welcome to Episode 39: Is Perfection Your Enemy*
Perfection is the enemy of happiness. Instead, we should be trying to embrace being perfectly imperfect.
Yes, I it’s good to analyze what we’re doing with our business from time to time, so we don’t get stuck in what I like to call a “rinse n’ repeat” mode -- which is truly the enemy of productivity. We shouldn’t (and can’t) be perfect at anything even though the land of social makes it seem like life is always floating around that way. And it’s truly not about getting more done. It’s all about what you get done.
*Here's what we will be untangling in this episode ...*
* *Why perfectionism is the enemy*
* *How this behaviour tends to affect creatives more*
* *10 tips on how to overcome perfectionism*
* *
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
Oct 5, 2021
EP: 38 - Passion: The Key Ingredient To Success
“Be unafraid and relentless in the advocacy for a better business, healthier and happier employees, enriched customers and a sustainable future in order to create profitable growth.” – Will Marre
*Welcome to Episode 38: Passion – The Key Ingredient To Success
*
Building a business that is stemmed from passion will help you in more ways than you could possibly ever imagine. It will not only allow you to feel confident in what you do, how you share and explain it to the world, but it will also help you in times when you’re feeling languish, low or stuck.
Life as an entrepreneur is already hard enough. There are high highs and low lows. There are times when you will question what you’re even on this crazy path. And that’s where passion comes into play …
*Here's what we will be untangling in this episode ...*
* *The DNA of a successful entrepreneur*
* *The difference in your business being heart or head*
* *My story on how creativity keeps my passion alive*
*…
playlist_add
Sep 28, 2021
EP: 37 - Client "Rules" You Should Break ...!
“Make improvements to your business through rock solid systems and they will stick like glue.” – Mark Wardell
*Welcome to Episode 37: Client “Rules” You Should Break*
We believe that developing amazing long-term relationships with clients means one is more likely to receive repeat business and great testimonials. The more satisfied the client, the higher the chance they will recommend your business and offerings to a colleague, leading to new business.
That being said, we've recently noticed a lot of blogs, podcasts, LinkedIn posts and other virtual goodies floating around about “how to have happy, long-lasting business relationships with clients” so one can continue to send those monthly invoices. They are not wrong, but it makes me feel as though people may be afraid to talk about the flipside … you know what I’m talking about … those clients from hell!
There's oh so many things one can do to keep the client happy, but what some don't realize is that there are…
playlist_add
Sep 21, 2021
EP: 36 - How To "Untangle" Your Mindset
“We need to accept that we won’t always make the right decisions, that we’ll screw up –even royally sometimes -- so understand that failure is not the opposite of success, it’s a part of it” – Arianna Huffington
*Welcome to Episode 36: How To “Untangle” Your Mindset*
Starting your business is like growing a garden. You must first invest your time and money. Then, you must take care of it while expecting nothing in return. (Often a lot longer than you think!) However, when everything finally blossoms, it makes all the hard work and patience worthwhile.
But it’s not just about those behaviours … it’s also about our expectations vs. reality, which once again boils down to something else ... our MINDSET!
*Here's what we will be untangling in this episode ...*
* *10 behaviours of an entrepreneur*
* *Expectations vs. reality*
* *How to succeed and not become a statistic*
* *How to practice mindfulness*
* *How (and why) to stop waiting for permission*…
playlist_add
Sep 14, 2021
EP: 35 - The Ghosts We Once Knew ...
“Sometimes not getting what you want is a wonderful stroke of luck.” – Dalai Lama
*Welcome to Episode 35: The Ghosts We Once Knew*
GHOSTING! It’s a real thing in the business world.
That’s right folks, just like the culture of “swiping right” on Tinder and all those other dating apps, ghosting isn’t just for the dating world anymore … It has spilled over into the professional aspect of our lives, with negative consequences. And it hurts!
It’s not hard to search for subtext when you get no response, and your inbox is hearing crickets. And if you’re anything like me, your brain takes you in a million different directions, none of them happy ones. You keep racking your brain as to “what did I do wrong?” thus ending in sleepless nights trying to figure things out that are well out of your control as you don’t want to feel like this EVER AGAIN!
*Here's what we will be untangling in this episode ...*
* *The true definition of “ghosting”*
* *Why they…
playlist_add
Sep 7, 2021
EP: 34 - The Ultimate Guide to Client Relationships
“Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt
*Welcome to Episode 34: The Ultimate Guide To Client Relationships*
We’re baaaack …. with some more “untangling” Digital Glue podcast episodes for the last quarter of the year. We had some time to ponder during our mini summer break. And we wanted to start with a few episodes about something WE ALL deal with every. single. day.
*CLIENT RELATIONSHIPS!*
Whether in your day job (hopefully you’ve left there by now and migrated into the amazing land of entrepreneurialism) or working in your own business, have you ever run into a slump of working with the “wrong” people?
Clients who don’t understand your personality? Value your traits or expertise? Take you for granted? Expect you to be available on all devices at every hour of the day? And just plain ‘ol drain you emotionally?
These pain points can be a real downer.
And sometimes make one wonder … why eve…
playlist_add
Jun 29, 2021
EP: 33 - How To Persevere Through Tough Times ...
“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter defeats, so you can know who you are, what you can rise from, and how you can still come out of it.” – Maya Angelou
*Welcome to Episode 33: How To Persevere Through Tough Times*
Let’s get serious … Right off the hop … We’ve all experienced a lot of hard times in business. Especially since March of last year when the world was stunned on a global scale with COVID-19! Myself and my team included.
Even before the pandemic, Virtually Untangled has certainly helped a lot of our “tangled” clients get through some pretty dark days. But from these experiences we learn to adapt, grow, and figure out new ways to not only survive, but thrive in the “big bad” world of business. All the while learning what we can do better at next time the clouds hover over our heads!
*Here's what we will be untangling in this episode ...*
* *How doing nothing just makes things worse…
playlist_add
Jun 22, 2021
EP: 32 - Habits of Highly Organized People
“You will never change your life until you change something you do daily. The secret to success is found in your daily routine.” – John Maxwell
*Welcome to Episode 32: Habits of Highly Organized People …*
When you own your own business being organized is a key factor to accomplishing success. But for me and millions of other scatter-brained business owners, how so we organize our chaotic worlds?
There is always an ever-running to-do list, new ideas and goals around every corner, last minute client projects, email to tend to, passwords to remember, professional development seminars and webinars … and seriously, this list could go on for days. I don’t know about you, but some days I feel I need a compass because my mind is wandering in a million different directions -- and also usually wandering a thousand miles away …!
It’s true, you really don’t need fancy products or a humungous team of consultants and workers bees to help you get your act together. And keep it t…
playlist_add
Jun 15, 2021
EP: 31 - How Many Hats Are You Wearing?
“Management is, above all, a practice where art, science, and craft meet.” – Henry Mintzberg, Cleghorn Professor of Management Studies
*Welcome to Episode 31: How Many Hats Are You Wearing?*
Living in entrepreneur-land is sometimes all about how many things you can do on your own without a team or a sidekick. Sometimes we just want to do things ourselves because we feel it will save us time and money. But in that same breathe, sometimes wearing too many hats just makes things worse …!
The term project management used to have me shaking in my shoes! I am the type of person who sometimes takes on one too many projects at a time because I have so many goals to fulfill my bigger picture. But then one day I sat down to sort out of brain onto one of my trusty to-do lists and realized it’s not about how many projects I have on my plate to complete, whether short or long-term, but HOW I plan to attack them all.
*Here's what we will be untangling in this episode ...*
* *How to…
playlist_add
Jun 8, 2021
EP: 30 - Business Minimalism: Achieving Your Dreams With Less
“There are no limits to what you can accomplish, except the limits you place on your own thinking.” – Brian Tracy, Motivational Thinker and Author
*Welcome to Episode 30: Business Minimalism:
Achieving Your Dreams With Less!
*
Minimalism is a true lifestyle characterized by the pursuit of simplicity ...
As humans, our hindsight is 20/20 and we tend to narrate our lives in reverse. We also tend to think that this lifestyle doesn't jive with an entrepreneurial one. But not everything has to be about ambition and cutthroat ladder climbing. And being the best of the best no matter the cost …!
So, today I want you to think of your mess as your message ... Less is more.
*Here's what we will be untangling in this episode ...*
* *What is minimalism? And what you should do FIRST.*
* *Our ultimate list of untangling business “hacks”!*
* *Tips on achieving work / life balance … Yes, it’s real!*
* *How to hack your budget in 6 simple steps.*
* *
*Are you ready?
*P…
playlist_add
Jun 1, 2021
EP: 29 - SOS ... Dealing With "Shiny Object Syndrome"
“Starve distractions. Feed your focus.” – Rachel Gadiel
Welcome to Episode 29: SOS … Dealing With “Shiny Object Syndrome”
Many entrepreneurs (including myself once in a blue moon) are far too familiar with shiny object syndrome (S.O.S.) … well the act of it, not exactly WHAT it is and how it impacts our businesses ever so greatly. And it got me thinking … there’s really no better time than now to dig into WHAT it is, WHY it happens and HOW one can use it as a benefit rather than a distraction.
BAM!
Reality check … shiny object syndrome is keeping you trapped!
It’s not rocket science. You’re living in a rabbit hole with a sense of compulsion. You want that carrot and aren’t thinking of all the other elements that could send you in a completely different direction. Cue the screams and the horror movie soundtrack … Because it's TIME to buckle down and FOCUS!
Here's what we will be untangling in this episode ...
* What SOS is and what happe…
playlist_add
May 25, 2021
EP: 28 - How To Untangle Your Podcast
“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening … There’s nothing like that!” – Marc Maron
*Welcome to Episode 28: How To “Untangle” Your Podcast*
More people are listening to podcasts more than ever before!
Podcasts are a great way to build a genuine connection with your audience. So, instead of the fractured connection you make through the land of social, podcasts allow you to engage your audience with unique long-form content. And are way more convenient than blog posts because people can listen to them while driving, working out, chillin’ on the beach, or just doing chores around the house.
*Here's what we will be untangling in this episode ...*
* *VU’s weekly PER EPISODE project management checklist*
* *A simplified 11 step checklist for creating your first episode*
* *5 DIY tips for creating the…
playlist_add
May 18, 2021
EP: 27 - How To Untangle Your Blog
“Blogging allows you to teach people based on your experience. And it gives you the opportunity to learn from your readers as well.” – Scott Chow, The BlogStarter.com
*Welcome to Episode 27: How To “Untangle” Your Blog
*
Okay, so let's be honest here … Blogging is kind of terrifying. Trust me, I know ... I felt the same way when I first pondered on the idea. You're fearful of not "making it" with all the great ideas you have rolling around in your head. And to top it off, you're most fearful of being judged by others reading your work.
But don't fret, today I'm here to help you get past all those mixed feelings and find your blogging way ...!
*Here's what we will be untangling in this episode ...*
* *How to decide what to write about*
* *How to overcome fear through brainstorming*
* *How to create the “perfect” title + prepare your outline*
* *How to edit with a fine-tooth comb*
* Plus, a pre-publishing checklist and a short brief on next steps!
*
*Are…
playlist_add
May 11, 2021
EP: 26 - Podcast vs. Blog: How Do You Choose?
“The future belongs to those who believe in the beauty of their dreams.”
*Welcome to Episode 26: Podcast vs. Blog: How Do You Choose? *
Choosing to become a podcaster or a blogger boils down to how much TIME you have to create your digital goodies, what kinds of stories or information you want to share, and what kind of IMPACT you want to have in the world. So, to keep things short n’ sweet …
*Here's what we will be untangling in this episode ...*
* *How to choose the best topics for your space.*
* *The importance of time -- and what you need to do post creation.*
* *What to do when it comes to regular digital maintenance.*
* *How to choose which adventure is best for you.*
* *Why we choose to do create in both digital spaces.
*
*Are you ready?
*Pop in your awesome earbuds and let's dive in!
playlist_add
May 4, 2021
EP: 25 - How to Untangle Your Business!
“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.” – Peter Turla, Time Management Expert and Former NASA Rocket Designer
*Welcome to Episode 25: How To “Untangle” Your Business
*Everything we do here at Virtually Untangled is guided by our manifesto. Alongside a few simple “rules” to keep ourselves -- and those of our client’s -- “untangled” on a regular basis. These “rules” we live by are more than just the business-related daily tasks or things on our to-do lists. . They are things we are mindful of on an everyday basis to keep our sanity in check because happiness Is decluttering … and not always the physical kind.
*Here's what we will be untangling in this episode ...*
* *What is a manifesto and why you should create one?*
* *How to make your stress levels more manageable.*
* *How to achieve business minimalism -- and why it’s important.*
* *How to starve distraction and feed your focus.*
* *What…
playlist_add
Apr 27, 2021
EP: 24 - Two Truths and a Lie ...
“Resilience is the virtue that enables people to move through hardship and become better” - Anonymous
*Welcome to Episode 24: Two Truths And A Lie
*
People say that entrepreneurs are crazy. And well, maybe they’re a tad right!
However, we are the ones who change the world AND get to live our dream doing it ...purpose, change, freedom, and fame. And due to those factors, it seems that more and more people want to become an entrepreneur.
And with all that lifestyle greatness that comes along with the title, why not?
However, it's not all sunshine and rainbows! This culture is not just a pajama party! And it can’t be solely motivated by money. It is an ongoing passion engagement that demands your full attention, focus, passion and dedication. A commitment to oneself to a dream, a vision, and the willingness to face the challenges that come along with it all.
*Here's what we will be untangling in this episode ...*
* *10 behaviours for entrepreneurial success*
* *Misconc…
playlist_add
Apr 20, 2021
EP: 23 - 7 Factors That Make Up The Perfect Logo ...
“A logo is the graphic extension of the internal realities of a company.” - Saul Bass
*Welcome to Episode 23: 7 Factors That Make Up The Perfect Logo
*
Creating a logo for your business is a BIG DEAL! It’s not just about the shapes, colours and fonts … those are the face of everything to come. This design element shapes your entire brand, it’s where it is born, and is the very first thing people see and will remember you by for (hopefully) years to come. It might not seem substantial when you’re thinking about the bigger picture.
Now granted, there is no “perfect” formula to answer this, but this process also shouldn’t be mind-boggling rocket science either. There are several fundamental principles to point you in the right direction.
*Here's what we will be untangling in this episode ...*
* *The 3 basic functions of a good logo*
* *The top 4 reasons to not DIY your logo*
* *The 10 commandments of logo design*
* *The principles of a smart logo design*
*…
playlist_add
Apr 13, 2021
EP: 22 - 10 Graphic Design Blogs To Inspire You!
“Don’t abandon your creativity the moment things stop being easy or rewarding because that’s the moment when interesting begins.”
*Welcome to Episode 22: 10 Graphic Design Blogs To Inspire You
*
Ever find yourself in a creative rut and no matter what you’re working on as it just doesn’t look or feel right …? Honestly, who hasn’t been there!
What I find to be one of the most effective solutions to that horrid feeling of being unmotivated, uninspired, or disinterested in what I am trying to create is to dive into the digital realm of Google and hunker down into a good chunk of blog posts, podcasts, or quotes from other creatives humans just like me!
And with that being said, today’s special episode is for all you creatively talented individuals out there! Whether you already live in the land of graphic design, or are looking to take up this fine digital lifestyle …
*Here's what we will be untangling in this episode ...*
* *Our TOP 10 favourite inspirational b…
playlist_add
Apr 6, 2021
EP: 21 - Design That Embodies Diversity
“Our greatest asset when we design is human diversity.”
* *
*Welcome to Episode 21: Design That Embodies Diversity*
Choosing a career in design is often explained by one’s desire to make a difference in the world. Through the level of our creativity, we want to make an impact on people’s lives. We all know that design is an immensely powerful force which tends to illuminate complex issues in society, so with that comes a calling, a duty even, to make sure that what we create represents every single beautiful human being on this lovely planet we call home.
As designers, what we create cannot come from a place of safety and privilege, it must originate from a place of authenticity and inclusion. And in contributing to that movement of positivity (which we here at VU feel ever so strongly about) we must design with a different more inclusive mindset because #AllLivesMatter!
*Here's what we will be untangling in this episode ...*
* *What does diversity in design actually me…
playlist_add
Mar 30, 2021
EP: 20 - 7 Factors That Make Up The Perfect Email ...
“Email has an ability many channels don’t; creating valuable, personal touches -- at scale.”
* *
*Welcome to Episode 20: 7 Factors That Make Up The Perfect Email*
Creating the perfect email … It sounds like a big ask doesn’t it?
Well, good news, it’s not! Any kind of marketing copy, at its fundamental core, is all about reaching, attracting, and helping your ideal client.
When you focus on your ideal client’s pain points and position your offering as the solution, you can successfully craft content that will lead directly into sales! And create an email marketing strategy that has your emails read, valued and effective!
It’s imperative to also remember, no matter what service you provide or product you make, every single interaction with your audience says something about your brand. From the tone of your voice to the words you use, to the way things look and feel. So, craft every single email with brand consistency in mind.
*Here's what we will be untangling in…
playlist_add
Mar 23, 2021
EP: 19 - What's The Deal With Email Marketing?
"Personalization – it is not about first and last name. It’s about relevant content."
* *
*Welcome to Episode 19: What’s the Deal with Email Marketing?*
An email list is probably one of the most valuable and responsive assets you can have as an entrepreneur. Unlike your social media followers, you own your email marketing list.
Now we want to make sure that our emails are not immediately deleted, marked as spam, or ignored altogether. We want to build relationships. We want to provide value and solutions. We want them to pick US!
Email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It can strengthen those wonderful client relationships and keeps reminding your prospects to reach out to YOU, time and time again. So, let’s discuss how you can improve your efforts, and maximize the impact of the perfect email marketing strategy.
*Here's what we will be untangling in this episode ...*
* *What exactly is email marketing…
playlist_add
Mar 16, 2021
EP: 18 - The Google Secret of Your Keywords ...
“Google only loves you when everyone else loves you first.”
* *
*Welcome to Episode 18: The Google Secret of Your Keywords *
The words we use to write our stories are sacred to us. But think about it for a moment … why do we choose the ones that we do?
The words that we choose are magical bits of creativity that take our ideas and make them into reality. We are trying to convey a message. So, whether in the form of a book, a guide, a poem, and even an advertisement, where we try to convey a message to a person who may want to grab hold of what we offer! And when we are trying to reach this special unicorn audience, we must choose the best words to use. This way they can find us when they need us.
The digital transformation of marketing has made it a must that the very words we choose must be searchable. They must be KEY words.
Now, let’s dive in and learn how to find and use the most effective key words!
*Here's what we will be untangling in this episode ...*
* *What…
playlist_add
Mar 9, 2021
EP: 17 - The Curiosity Gap in Headlines
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”
* *
*Welcome to Episode 17: The Curiosity Gap in Headlines *
Did you know that many copywriters spend more than 50% of their time on just the headline?
This is because in order to get noticed, your words need to be magnetic. To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is the QUEEN!
One of the most interesting things about this concept is how it has evolved over time … It used to be that a headline had to catch the eye and create curiosity in the reader – just enough to have them want to keep reading. Now a powerful headline is all about how searchable and clickable it is. Keywords became, well … key!
Now, let’s dive in and blow our readers away with headlines that no one could pass up!
*Here's what we will be untangling in this episode ...*
* *Why are captivating headlines so important?*
* *What c…
playlist_add
Mar 2, 2021
EP: 16 - Are You writing SMART Content?
“What matters isn’t storytelling. What matters is telling a true story well.”
* *
*Welcome to Episode 16: Are You Writing SMART Content? *
The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call it copywriting.
In order to excel in your business’s copywriting, it is imperative to consider what you are trying to say before you say it … To imagine what your message will make people feel, think of, and how they might respond to your words.
Copy isn’t just a bunch of words on a page. Copy has the power to persuade, educate and inform your ideal clients about your business and offerings. If you do not have a sound strategy for the copy you are producing; you are missing out on valuable opportunities with your dream clients!
Now,…
playlist_add
Feb 23, 2021
EP: 15 - 10 Factors That Make Up The Perfect Landing Page ...
“It's not what you sell that matters as much as how you sell it!”
* *
*Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page *
What makes a killer landing page?
One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action.
So, how do we build these magic marketing pages?
We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a *core group of elements*. These *building blocks* should be used as a guide when creating your content.
Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content end up being … basic? But here is where we find it fitting to use the old adage; “know the rules well, so you can break them effectively” …
It turn…
playlist_add
Feb 16, 2021
EP: 14 - Landing Pages That Lead ...
“In marketing I’ve seen only one strategy that can’t miss – to market to your best customer first.”
* *
*Welcome to Episode 14: Landing Pages That Lead *
Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while they have the ultimate goal in common, getting the sale, the way they both get there is very different.
While the website has dozens of potential distractions, the landing page is super focused as a standalone digital source, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram and Twitter.
Landing pages are *designed with a single focus or goal*, known as a “call to action”, an invitation for a user t…
playlist_add
Feb 9, 2021
EP: 13 - How To Define Your Brand's Voice ...
“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.”
*Welcome to Episode 13: How to Define Your Brand’s Voice *
By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.
Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for connection. We tend to personify things, and a businesses’ brand is something that we look to connect with. We want to trust the people we buy from. And as entrepreneurs it’s our job to create a brand that is consistent, attractive, trustworthy and genuine, in order to attract and keep our dream clients.
So, no matter what type of entrepreneur you are -…
playlist_add
Feb 2, 2021
EP: 12 - Virtually Alone: Team Building
“Keep a team chatroom open. There is nothing more important in a group remote project than casual communication. Not just official emails and work updates, but the ability to sit back and chat."
*Welcome to Episode 12: Virtually Alone: Team Building *
Working from home became a collective “norm” in 2020. And, if you were fortunate enough to stay safe at home during the pandemic, you may have found yourself in the new position of a work-from-home lifestyle.
Now some of us have been doing the virtual thing for years, by choice, and there wasn’t much of a difference in our work universe when 2020 turned the world upside down. But whether we were new or old to the work-from-home movement, we all have things in common. We have frustrations and fears, we have less people to talk to, fewer, if any, people to run things by when projects got tough, and we all had to adapt and create processes for ourselves to stay healthy, mentally and physically.
Working from home is amazing, it is…
playlist_add
Jan 26, 2021
EP: 11 - Simplify Your Life With a Virtual Team ...!
“The strength of the team is each individual member. The strength of each member is the team.”
*Welcome to Episode 11: Simplify Your Life with a Virtual Team *
Teamwork makes the dream work right?
Well to begin with, the dream of every entrepreneur is that they will grow a successful business and create the dream life they’ve always envisioned. And a measure of that success is growth … So, what happens when we grow?
We get SUPER busy. The 24 hours in a day now seem almost impossibly insufficient and we realize we certainly cannot do this alone. We need HELP! And fast! We get to this strange and uncomfortable place where we realize that we really NEED to build a virtual team and start taking on talented virtual professionals to bring their own slice of magic to our projects. And by doing so, we gain time, value, and some pretty terrific inspiration.
Building a team of like-minded, ambitious, and hard-working virtual professionals will save you time, money, heartache, stress…
playlist_add
Jan 19, 2021
EP: 10 - 10 Things You Can Outsource to a VA ...
“Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved.”
*Welcome to Episode 10: 10 Things You Can Outsource to a VA *
Are we as entrepreneurs busy? YES!
Overscheduled? YES!
Are we often overwhelmed with to-do lists and busy work? You know the kind … tasks that you have to do but dread, day in and day out. Writing and sending invoices to clients. Creating, filing and presenting weekly reports on sales, deliverables, hours and tasks. Checking your email, responding to customer inquiries, and managing good ‘ol spam that comes along with living in a virtual world.
Yes! Yes! Yes! And YES!
We’ve come to realize we need help, which is a good thing. As our businesses grow and thrive, we need people to perpetuate that growth. And now it’s time to take on a team member!
But where can we get one?
Who can take some of these tasks off our hands and in turn, hand us back our sanity?!
… Enter the wonderful and growing industry of virt…
playlist_add
Jan 12, 2021
EP: 9 - How to Implement My 2-Week Productivity Process ...
“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!”
*Welcome to Episode 9: How to Implement My 2-Week Productivity Process*
We strongly believe in the magic that happens when we pause to reflect on how things are going on the outside -- with our levels of productivity -- and on the inside with how we feel, and then make a plan of action to make things flow more smoothly. We believe in work-life balance and making our workspaces our own, to promote creativity, productivity and fun! We always want to strive for happiness, no matter what our ambition or activity.
*So, here's what we will be untangling in this episode ...*
* How to reflect on our levels of productivity and make a plan for change
* How to effectively plan our days, weeks, months, and even years
* How to create a working space that reflects who we are and what inspires us
* H…
playlist_add
Jan 5, 2021
EP: 8 - Get Organized and Stay Organized!
“Organizing is what you do before you do something, so that when you do it, it is not all mixed up”.
*Welcome to Episode 8: Get Organized and Stay Organized *
You have a task at hand and its staring you in the face. You know it’s there, it’s been there for months. Procrastination has taken over. But why?
Because you are afraid of the amount of work you need to do to complete it, you know you will have questions, probably hit a few speed bumps along the way and the idea of tackling it has got you in a chokehold. And it doesn’t help that everything feels out of order and disorganized. Then that guilty feeling sets in because you haven’t done it yet.
For any entrepreneur this is a common scenario. We have endless piles of work, client deadlines, and even though we forget about it sometimes … our own personal lives.
So, what can we do to get ourselves organized enough to tackle our many responsibilities with efficiency and create a whole lot of happy?
*Here's what we wi…
playlist_add
Dec 29, 2020
EP: 7 - The Social Media Playbook
“Social media has changed the way we see each other -- literally. And enhanced the way we communicate with the world. Everybody gets a stage to proclaim, "This is not just what I'm doing -- this is who I am and what I love!"
*Welcome to Episode 7: The Social Media Playbook*
Social media is the phenomenon that changed the ways in which our business and social worlds work, forever. Now more than ever we seek connection and success through digital avenues.
So as 2020 rolled on by … we found ourselves looking to social media and all of its many platforms more than ever for a chance to connect, to build our businesses and to bridge the gaps to our previously go-go-go busy lifestyles, while we all hunkered down at home.
And surprisingly, even with its impressive track record for effectiveness in the business space, there are some who are still skeptical of social and even fearful of using these tools. So, let’s take a look at where this all started and where we are now, and how we…
playlist_add
Dec 22, 2020
EP: 6 - #AllThings Untangled ...!
“Want to be happy? Stop trying to be perfect.”
*Welcome to Episode 6: All Things Untangled!*
When we think of our businesses, these ventures we have put our hearts and souls, and money into, we set high expectations, we dream big, and sometimes that means we strive to be perfect. We want to do it all, we want to be it all, we want to know it all, and sometimes that can create a storm of needless strain and bury our goals and dreams under piles of directionless tasks and to-do lists longer than the eye can see. We get ourselves all … Well, tangled.
So, what can we do when we know we have potential to grow, endless potential to love our work, but we just seem to be spinning our wheels?
And we have a sneaking suspicion that we can use our time, resources, and energy more efficiently. Well, there is so much we can do.
*Here's what we will be untangling in this episode ...*
* How to recognize you have become a perfectionist
* Organization tips and effective goal planning…
playlist_add
Dec 15, 2020
EP: 5 - Creativity Overflow …!
“Creativity has this amazing POWER to give you renewed enthusiasm and energy – even in the most difficult circumstances.”
*Welcome to Episode 5: Creativity Overflow!*
Creativity is truly at the core of being human -- whether you feel you are a creative individual at heart or not. In my opinion, everyone is. It is what links your heart and your head. It is sort of a catch-all idea that encompasses so many things. It is hard to nail down, but you know it when you see it, and when you feel it. One thing it’s not is a “superpower” you are just born with. It’s not exclusive. Creativity is magical, but it is NOT magic. And anyone can tap into their creative energy to make something special with hard work, dedication to learning and a bit of luck.
*Here's what we will be untangling in this episode ...*
* What it means to be a naturally creative person
* How the new working climate demands we all shift our thoughts on creativity
* How to structure your days so you can…
playlist_add
Dec 8, 2020
EP: 4 - The Inspiration Grid …!
“You can’t use up creativity. The more you use, the more you have.”
*Welcome to Episode 4: The Inspiration Grid*!
By definition inspiration is the process of being mentally stimulated to do or feel something, especially to do something creative. And as such, being entrepreneurs and building a business from the ground up, we require an endless well of inspiration. It’s a huge part of what keeps us going, giving us the ability to think outside of the box, pivot and adapt when we need to, create original and attractive offerings and have fun while we do it.
*Here's what we will be untangling in this episode ...*
* How to recognize when you may need a boost of inspiration
* Different mindful and FUN activities to renew your creativity
* How to be kind to yourself and allow for inspirational breathing room
* Taking what you learned and making it work (business + life)
* How to effectively send your creative work out into the world
*Are you ready?
*Pop in your awesome…
playlist_add
Dec 1, 2020
EP: 3 - One Word Worth Building Your Business Around ...
“Someone once said that the strongest will is the will that knows how to bend.”
*Welcome to Episode 3: One Word Worth Building Your Business Around. If there’s one thing that stays the same, it’s the knowledge that things will be forever changing. Ironic, right?! That’s because it is*.
So, how do we at Virtually Untangled do this?
How do we navigate and build new businesses to be successful or turn the tides for ones who know they must become adaptable in order to survive?
We believe that the key to survival lies deep in the business’s genetic foundations and our team has identified *four major ways* to boost adaptability skills and we would encourage you to allow these “four horsemen” to guide you as you either build a new business or work to shift the tides of an existing business.
* One who remains the same never grows
* Taking educated, yet calculated risks
* Surround yourself with open minded people
* Embrace learning 24/7
*Are you ready?
*Come on in,…
playlist_add
Nov 24, 2020
EP: 2 - Non-Salesy Strategies for Marketing on Social …
“If content is fire, then social media is gasoline.”
- Jay Baer, host of the award-winning Social Pros Podcast*
*
*Welcome to Episode 2: Non-Salesy Strategies for Marketing on Social Media, where we take an under-cover look at how to build brand loyalty and trust with our clients and target market through the medium of social media marketing.*
Obviously, our business must make money to maintain a healthy bottom line, so how do we bring those sales in without our customers feeling annoyed or turned off at our marketing efforts?
Today, we are focusing specifically on how to drive your online social media marketing to bring in those customers and drive traffic to your website. We not only want to bring in customers and clients, but we also want to keep them and be in business with them for the long haul.
*We’ll be “untangling” alternatives to outdated, pushy and gimmick-y sales tactics in this episode, such as …*
* Warming up your leads with strong messaging
* Using t…
playlist_add
Nov 17, 2020
EP: 1 - How to Work From Home and Stay Productive …
We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is.
A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now enabling small business owners, just like you, to own your story and share it with the world!
Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger with your goals.
*Welcome to Episode 1: How to Work from Home and Stay Productive, where we will be talking about steps you can take to maximize your productivity while working from your home office.
*Who couldn’t use a refresher on this?
You may also hear a few things you haven’t heard before or hear a new take on something that makes you think about things in a different way, from a different angle. We are digging deep into this topic to help you be at the top of your game!
*Here’s what we will be untanglin…
playlist_add