I had a super-fun conversation on Relish This today with Bill Woolf, Founder and President of Space Force Association.
The SFA is helping to build awareness around the importance of having a strong, protective presence as more and more starts to happen outside of earth's atmosphere.
Bill and I talked about ways to engage people early in their exploration into the realm of space, and how each phase of the audience engagement cycle is important if you want to take people from interested to fully engaged with your organization.
I particularly enjoyed our chat about developing forums or other avenues that foster community and conversations. By encouraging engagement and keeping an open dialogue, you can build relationships and better provide value, information and—most importantly—solutions to your stakeholders’ needs.
Hope you enjoy.