Today's guest on Relish This is Ford Church, the Executive Director at the Cottonwood Institute.
Ford and his team do some really great work inspiring kids to explore in and connect with nature. Their philosophy is that it's a lot easier to get kids to care about the environment if they have a connection with it.
We had a really great talk about Ford's journey into the outdoor nonprofit world, the great work they do at the Cottonwood Institute, and the challenges they have faced this year when in-person events have been much more challenging to navigate.
We chatted about the different stakeholders Cottonwood engages, how to get into nature even when it seems out of reach, and how to reframe how nonprofits think about marketing in general.
Another really great episode of Relish This! I hope you enjoy it.
Show notes and links:
The Cottonwood Institute
The Surrender Experiment
Wilderness First Aid Certification
Donate to support the Cottonwood Institute. Go vote! Support your favorite nonprofit on Colorado Gives Day.