The Future is Spoken presents Susan and Scot Westwater as this week's guest.
Susan and Scot Westwater are the husband-and-wife co-founders of Pragmatic Digital where they advise the world's most innovative brands that want to capitalize on the incredible opportunity Voice represents. Through their consultancy, Susan and Scot help clients solve their marketing and customer experiences problems using customer-centric approaches to plan and create useful and usable Voice experiences for their audiences.
They have presented and authored several talks, workshops, articles, and ebooks focused on the role Voice technology plays in marketing and business strategy. Together, they authored the book Voice Strategy: Creating Useful and Usable Voice Experiences and are working on a second book titled Voice Marketing which will be released in Spring 2022.
Susan and Scot are also co-founders of Voice Masters, an online education program designed to teach innovative business teams about Voice and Voice strategy and ambassadors for the Open Voice Network and instructors for the Marketing AI Institute AI Academy. They both were recognized in Voicebot's Top 68 Leaders in Voice 2020, and Scot was recently included in Sound Hound's "Top 40 Voice AI Influencers to Follow on Twitter."
Starting with their own experiences, they end up discussing voice design strategy for everyone.
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Susan and Scot's book
Voice Strategy: Creating Useful and Usable Voice Experiences - www.voicestrategybook.com
Voice Masters - www.voicemasters.ai
Open Voice Network – Voice assistance worthy of user trust. https://openvoicenetwork.org/
Designing Voice User Interfaces: Principles of Conversations Experiences - Cathy Pearl
How to Make Sense of Any Mess - Abby Covert
The Content Strategy Toolkit - Meghan Casey
Audio Branding: Using Sound to Build Your Brand - Laurence Minsky and Colleen Fahey
Learn more about Scot at
Learn more about Susan at
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