BRAVE COMMERCE
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MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
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Available episodes
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5 days ago
Andy Markowitz of the New York Mets on building value in an ever-evolving digital landscape
During this episode of BRAVE COMMERCE, Andy Markowitz, VP of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships, and continuously building value in the fast-paced marketing landscape.
Markowitz delves into his role at the Mets, focusing on the value of thoroughly understanding a company's audience, and explains how the Mets utilize strategies like propensity modeling and journey automation to captivate existing fans and attract new ones. By leveraging the Met’s digitally enabled buying experiences and entry points, he explains how this data is employed to gain a deeper understanding of customer behavior.
Markowitz defines the importance of analyzing various digital channels, such as organic search, display, and paid social media placements, to optimize a company's marketing efforts. After landing his new role at the New York Mets, he shares that his secret to securing rewarding future opportunities later in his career was fostering relationships and maintaining adaptability in the face of a constantly evolving digital landscape.
Key takeaways:
● Revolutionize audience engagement by becoming more approachable, accessible, and relatable
● Optimize marketing efforts by exploring various channels, including search, paid advertising, display, and paid social media
● Nurturing relationships is essential for maintaining future professional prospects
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Mar 21, 2023
Amanda Baldwin of Supergoop! on leading mission-driven profitability
During this episode of BRAVE COMMERCE, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent incremental profitability.
Supergoop, founded by Holly Thaggard, began with the question: how to make a product that creates joy and put the talent and strategy behind that idea? Amanda explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively.
She outlines how Supergoop started as a wholesale business, but fostered the customer fanaticism of a direct to consumer brand. According to Amanda, brand success relies on creating “a movement, not a moment.”
Key takeaways:
* Maximizing all distribution channels, including retail partnerships, is essential for scaling a business effectively.
* Incremental sales play a critical role in maximizing the value of marketing dollars.
* Adapting to changes in marketing channels and distribution methods is crucial to remain competitive
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Mar 14, 2023
Flashback: Katie Kirkpatrick of Bacardi on the integration of marketing and sales in alcohol eCommerce
Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-store. This stresses integrating marketing and sales to win and making customer connections across all channels.
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Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
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Mar 7, 2023
Austin Leonard of Sam’s Club on maximizing value exchange to build trust with consumers
On this episode of BRAVE COMMERCE, Austin Leonard, Head of Sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future.
The rise in retail media has resulted in fewer and fewer consumers opting into sharing their data; Austin stresses combating this hesitancy requires that you offer additional value in exchange for their participation. He explains that Sam's Club's success stems from leveraging first-party deterministic data to benefit consumers and brands as opposed to using it only to further their own ends
Austin talks about the importance of listening to suppliers and brands and identifying areas for improvement while focusing on perfecting the product set. He advises that brands seeking to partner with companies like Sam's Club have a defined business objective, have sponsored products ready to launch, and be able to present a clear value proposition that benefits consumers.
Sam's Club has adopted a member-first marketing strategy, prioritizing customers by providing tailored high-value products. Every product is evaluated on whether or not it will benefit the consumer, increasing the member's trust in the company. Austin additionally emphasizes the importance of extending retargeting efforts after the initial purchase to ensure members return for that second purchase.
Key Takeaways:
* Prioritize value exchange for consumers and advertisers
* Focus on driving incrementality and maximizing audience penetration
* Maintain targeting efforts beyond the initial purchase
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Feb 28, 2023
Grant Hill on fostering vulnerability and defining culture in the workplace
On this episode of BRAVE COMMERCE, Grant Hill, Basketball Hall of Famer, co-owner of Atlanta Hawks, and board member of Campbell Soup Company, shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture.
Grant Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports analysis, board membership, and even art. The obstacles Hill faced when transitioning to remote work highlighted for him the importance of face-to-face interactions. While technology can be helpful, Hill prioritizes connecting in person as much as possible.
He emphasizes the importance of communicating a clear north star, as well as setting long-term and short-term goals, regardless of whether your company operates virtually or in person. He also explains how vulnerability can be advantageous for leaders, particularly when working remotely.
Key Takeaways:
* Vulnerability is a sign of strength
* A clear concise message and targets for your team is crucial
* Define the company culture that fits your leadership style
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Feb 21, 2023
Lewis Broadnax of Sazerac on reducing friction for consumers to drive eCommerce growth
On this episode of BRAVE COMMERCE, Lewis Broadnax, Vice President of Global eCommerce & Digital at Sazerac Company, shares the four major pivot points that have shaped the trajectory of his career:
* From DTC to multichannel
* From unregulated to regulated
* From considered purchase (computer) to unconsidered purchase (alcohol)
* From a direct discussion with the consumer to a more removed three tier system
These pivots shaped how he approaches the consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right MarTech solutions and by taking a true multichannel approach i.e. being where the consumer wants to shop.
Beyond his work as an eCommerce leader, he makes a point to support DEI initiatives both at Sazerac and across the eCommerce landscape. Experience has taught him that the most effective DEI programs take a micro approach focusing on the individual interactions and development. He sees potential for the creator economy to lead to more opportunities for mentorship and partnership.
Key takeaways:
* Reserve 10 - 15 percent of your budget to test new MarTech solutions
* Platforms and channels that offer more transparency are going to win with the consumer
* Consumers do not care about your internal structure, they care about their shopping experience
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Feb 14, 2023
Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
On this episode of BRAVE COMMERCE, Esi Eggleston Bracey, President Unilever USA, CEO Personal Care North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze Esi has found ways to drive profits while helping people.
As national demographics shift, brands need to shift and increasingly personalize their messaging to today’s shoppers. Here again, doing the right thing - being a more inclusive brand - is also doing the profitable thing.
Esi provides advice for up-and-coming professionals based on her own experience. Her primary piece of advice is to know yourself, once you know yourself be yourself, and then share yourself with others.
Likewise, she provides similar advice for corporations. Esi says companies should commit to the journey - there is no quick fix. Create a workplace representative of the people you serve. Acknowledge honestly where you are today, where you want to be and develop a plan with milestones, and specific actions to close the gap between the two.
Key Takeaways:
* You can build a business and a great career by helping people first.
* Know yourself, be yourself, and share yourself with others.
* Commit to the journey, set goals, be aware of where you are, and take action.
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Feb 7, 2023
Denise Woodward of Partake Foods explains how to scale a small business
On this episode of BRAVE COMMERCE, Denise Woodward, Founder & CEO of Partake Foods, talks about growing and developing a bootstrapped business. Denise opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one day, a stranger overheard her and told her about a local small business competition. Denise won and then left her long-term job at Coca-Cola to sell her product at local conventions, farmer’s markets, and retailers.
Growing quickly, Partake Foods is now distributed to over 9000+ retailers. Denise accredits this growth to her robust relationships with retailers, the community she’s built among her consumers, and using data to understand the product’s ROI.
When it comes to hiring, Denise mentions a book she read called The Ideal Team Player, which suggests that companies should look for talent that is “humble, hungry, and smart”. Denise elaborates on what exactly this has meant to her. She speaks further on the importance of hiring diverse teams and hiring and growing employees from underrepresented backgrounds.
This episode details Denise’s inspiring story of growing from a small business to a successful CPG brand, and gives great insight into how similar brands can grow as well.
Key Takeaways:
* Successful businesses come from the leadership living and exemplifying the mission every day
* Finding tools that understand where your customers find your product is key.
* Measure retention to determine the success of your inclusive hiring programs.
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Jan 31, 2023
Joy Simonson of 3M on iterating a “maker culture”, cross-functional education, and building workplace empathy
On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world.
She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizing content leads to conversion. When a brand is able to tie content to data, it can truly test its effectiveness.
3M, as a large technology company, has adopted a “maker culture”, in which they constantly are testing and iterating their products and marketing initiatives. Joy explains that since the company has an engineering foundation, they are able to automate its output quickly.
As an expert in the eCommerce space, Joy says that eCommerce belongs everywhere for brands because it is another road to the consumer. She speaks on how it is important to build a common language to align all teams. She stresses the value of cross-functional work to build empathy and says that when teams are able to create a human relationship and listen to each other’s needs, they can quickly advance together.
In this episode, you will learn just how far testing your ideas, leading with empathy, and working together can get a brand in the eCommerce space.
Key Takeaways:
* Optimizing content with data leads to conversion
* Showing and providing platforms for cross-functional work, such as building a common language, allows brands to quickly advance together
* eCommerce is important for all brands, as it is another way to ultimately reach the consumer
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Jan 24, 2023
Cristina Marinucci of Mondelez says We are Living in a Phygital World
On this episode of BRAVE COMMERCE Cristina Marinucci, Global Head of Shopper Excellence at Mondelez International gets Phygital with hosts Sarah and Rachel.
She starts by defining Phygital - the blending of the digital and physical to create enhanced experiences for all our customers - and then delves into the best practices for rolling out this omnichannel approach to retail both with customers and with internal stakeholders.
In order to grow an omnichannel business, you need cross-functional buy-in. Cristina says that demonstrating measurability and the halo of digital influence on all sales has helped shift mindsets at Mondelez.
As an international leader, Cristina also speaks to the need to meet each market where they are and to take advantage of the opportunities offered by less developed markets to test and learn outside of existing infrastructures.
You will leave this episode with a whole new Omnitude and a new vocabulary for providing excellent shopper experiences.
Key Takeaways:
* When pitching omnichannel initiatives internally, make it simple and demonstrate “what’s in it for me” to your audience.
* Measure not just digital sales, but digital influence in order to see the full power of your Phygital efforts.
* Collaboration, whether cross-functional teams or co-creating experiences with retailers, fosters the best omnichannel results.
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Jan 17, 2023
Anouck Gotlib of Belgian Boys on branding, product development, and positioning products to appeal to the consumer’s lifestyle
On this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time.
Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be exciting and enticing to customers. In developing the brand she looked to the consumer and has gone back to consumer feedback to elevate and evolve it.
As a first-time CEO operating a CPG organization, Gotlib prioritizes the value of learning from her team and listening to them with an open mind. Her battles with imposter syndrome have taught her to lean on her community when facing obstacles and learning from mistakes.
Gotlib reveals several key choices that helped drive consumer attention to Belgian Boys including where the product is positioned in grocery stores alongside complementary products. By relying on key data poin…
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Jan 10, 2023
Michal Geller of Newell Brands on retail media, attribution, and using data to develop consumer experience and obsession
On this episode of Brave Commerce, Michal Geller, President of eCommerce & Digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and eCommerce attribution.
Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with retailers. Once brands align with retailers, both sides can use retail media together to generate profit.
He explains that brands can use data and analytics to drive profitable growth. For example, when a brand identifies who a consumer is, they can develop products that might solve for their needs. Ultimately, the brand can target the consumer with the right offers and product portfolio to entice them to purchase and inspire consumer loyalty and obsession.
Finally, Geller speaks on attribution, and how even when in-person sales might outweigh eCommerce, any brand with a digital presence should pay attention to eCom…
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Jan 3, 2023
Lisa Mann of Raines International on hiring talent, interviewing, and the value of soft skills
On this episode of BRAVE COMMERCE, Lisa Mann, Managing Director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem.
Lisa shares why she came out of retirement in the middle of the pandemic to take a new job outside her experience in CPG. She says she was attracted to creating a true talent ecosystem, and implementing executive search, assessments, and leadership consulting. Fast forward to today, she says the talent ecosystem she is now a part of is unlike no other and has been since the pandemic started. For instance, she says talent ambitions are big and complex for many companies since they realize that they need to recruit people with the talent and agility to navigate hard economic times.
To succeed in the recruitment process, she says interviewers need to mitigate bias, and interviewees need to market themselves like a product. She says it's beneficial for the interviewee to address questions…
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Dec 20, 2022
Jim Mollica of Bose on storytelling, consumer insights, and content creation
On this episode of BRAVE COMMERCE, Jim Mollica, Chief Marketing Officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.
Jim shares his experiences of marketing a product in the entertainment, apparel, and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries. He then shares Dr. Bose’s success with this strategy.
Jim shares how first-party insight data helped him and his team clearly define who Bose wants to serve and ultimately the mission and vision of the company. He then says his partnership with Bose’s product team helped him develop a single voice of the consumer. With the content being associated with one core voice, Jim says that he and his team are able to optimize content creation where they can learn even more insights to develo…
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Dec 13, 2022
Jay Sethi of Diageo on authenticity, analyzing macro trends, and adapting to new cultures
During this conversation, Jay Sethi, CMO of Diageo Beer Co at Diageo paints a picture of multicultural neighborhoods sharing the foods and flavors they love thus expanding one another’s tastes and perspectives.
Jay backs up this idyllic vision with a unique approach to following immigration data to predict consumer trends. He speaks to serving “the total American consumer” with authenticity and empathy. Using the example of Diageo’s acquisition of Lone River Ranch Water he discusses shaping the future of your category in a way that reflects culture in the best possible way. Heritage, he says, helps brands secure and sustain a place in the hearts and minds of their customers.
When you take the time to expose yourself to the full spectrum of American communities - whether you are a marketer, business dev leader, agency exec, or in any other role - you develop a deeper understanding of America’s amazing diversity (in the most literal sense of that word). This understanding w…
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Dec 6, 2022
Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media.
During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.
They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision making moments.
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Nov 29, 2022
Anton Vincent of Mars on brand experience, sustainability, and consumer relationships
On this episode of BRAVE COMMERCE, Anton Vincent, President of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Through brand experience, consumers can often develop an emotional attachment to their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.
Vincent shares his views on why he believes brands must consider how they can affect people's lives. Specifically, he mentions the sustainability journey Mars is on and their progress regarding wastewater treatments and packaging. Moreover, Vincent shares examples of how he and his company go beyond product marketing by focusing on consumer relationships. He juxtaposes the “consumer relationship” with the “customer relationship,” speaking on the importance of creating an experience for the consumer. He then shares a personal experience when he truly understood the consumer and had compassi…
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Nov 15, 2022
Todd Kaplan of Pepsi on responding to the “no”, Web3 Integration, and developing the full consumer experience
When it comes to business, how do you respond to “no” from customers or collaborators? On this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks.
Kaplan starts the episode by recounting his long career at Pepsi, and how it's kept his attention over the years. He speaks on voicing his opinion fearlessly and helping the company innovate, an example being the recent “Better with Pepsi” campaign. Kaplan also explains Pepsi’s integration with Web3 and their NFT presence. He speaks on the importance of consumer relevance.
Like all of our guests, he also shares some of the bravest things he’s done personally and professionally.
Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers…
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Nov 8, 2022
Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer
With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation.
In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how stigma and shame keep consumers from the Intimate Wellness category. Through her marvelous journey of self acceptance, Olga is now working hard to de-stigmatize the Intimate Wellness Category.
Olga believes the most important skill for modern-day CPG brands is understanding their consumers. She discusses how brands should not only serve consumers, but also try to change their lives. She hopes that as eCommerce evolves, more and more people will embrace the Intimate Wellness category.
Join Suz…
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Nov 1, 2022
Hasbro President and COO Eric Nyman on bringing joy via product diversity, consumer appeal, and employee development
Hasbro President and COO Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity to how they respond to consumer insights to fostering employee growth and development. Nyman paints a picture with the consumer at the center of everything they do followed by the brands and then the innumerable possible activations for each of those brands. This model helps to empower employees to set their own course for growth in the direction that aligns with their passions.
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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
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Oct 25, 2022
Flashback: Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space
Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation while respecting and appreciating the culture of your company.
She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be.
Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.c…
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Oct 18, 2022
Sucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of eCommerce
Sucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Sucharita shares her thoughts on how consumers are spending despite inflation. She talks about how 2021 is not the best indicator for commerce because of how the landscape shifted post-pandemic, and explains how habits will change over the next year.
Discussing the recent popularity of layaway (or buy now, pay later options), Sucharita talks about the longevity of these businesses with the increasing interest rates. She then talks about delivery services and how these companies can strengthen their B2B relations in cohesion with their B2C product. She stresses the importance of automation.
Sucharita also offers her advice to brands, recognizing the value of alignment between a brand’s eCommerce team and their partners to experience success in eCommerce.
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Oct 13, 2022
Rishad Tobaccowala on operating remote work environments, the value of in-person interactions, and hiring strategy
Author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments. Rishad opens by explaining the value of working from home and how the COVID-19 pandemic forced companies to utilize technologies they had at their disposal to make remote work fully functional. He explains how many companies are quick to come back to the office and return to life pre-pandemic.
However, he feels the new standard should be “2021 rather than 2019” by allowing employees not to have to deal with the tax of coming into the office. He further rationalizes this by discussing the importance of in-person interactions and integrating those interactions with a remote work environment. He shares how companies can best encourage employees to have those in-person interactions and how priority for it varies among roles and experience. He talks about the benefits of hiring in clusters around major cities to promote employee engagement and interaction and clo…
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Oct 6, 2022
Flashback: Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively.
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Sep 27, 2022
Kalen Thornton of PepsiCo on cultural relevance as a brand, innovative marketing campaigns, and developing a holistic brand experience to serve a multifaceted consumer
Kalen Thornton, Chief Marketing Officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Kalen begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.
As a leader of the Gatorade brand, Kalen shares how his experience as a football player for the Dallas Cowboys has helped him build relationships with the athletes Gatorade works with. Speaking on Gatorade’s Fuel Tomorrow campaign, Kalen tells Rachel and Sarah how Gatorade focuses on giving back to underserved communities and future generations of athletes. Kalen then talks about how this initiative has strengthened the brand’s DTC efforts, stressing the importance of cultural relevance as the brand grows.
In closing, Kalen articulates the full sweep of products Gatorade offers in its portfolio, and how these products help serve a multifaceted consumer’s ne…
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Sep 20, 2022
Antoine Borde of Danone on product experience, drawing inspiration from competitors, and the power of qualitative data in marketing
Antoine Borde, VP of Global eCommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind. Antoine starts by speaking about how Danone has been challenged and inspired by its competitors. He also explains how smaller and newer brands have an “always on” mindset when connecting with customers.
Recalling his vast experience as an entrepreneur before Danone, Antoine explains how Danone has adopted his mindset of focusing more on the experience they provide to their consumer. He talks about how qualitative and quantitative data can be used to build a brand experience that adds value to a consumer, which is how Danone is able to prioritize effectively with a diverse product portfolio. He discusses how KPIs have shifted lately, leaving more basic performance indicators and moving more towards measuring media value and understanding how a brand is perceived qualitatively.
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Sep 13, 2022
Julie Bowerman of Kellogg Company on omnichannel marketing, leveraging media mix modeling, and using analytics to build strategy
Julie Bowerman, Chief Marketing Officer of Kellogg Company, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world. Julie first recalls her experience working for Coca-Cola and how educational it was for her to work there as eCommerce for food and beverage was emerging. Further, she talks about the importance of culture and how she’s bringing that mentality to Kellogg.
Julie explains integrating commerce as a mindset in the marketing journey of a brand. She talks about adjusting to COVID and the discipline the team at Kellogg had to develop. In closing, she stresses the importance of connecting the bottom to the top of the marketing funnel and measuring marketing using but not limited to media mix modeling (MMM), highlighting data and analytics as key indicators for success and strategy.
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Aug 30, 2022
Mark Edmonson of Materne North America on diverse representation, collaborative partnerships, and capturing new audiences
Mark Edmonson, Chief Marketing Officer of Materne North America, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. He speaks on the importance of diversity, equity, and inclusion and being represented as a black gay man in the marketing field. Recognizing the importance of representation, Mark explains his recruiting efforts and how he is pulling talent from and creating mentorship opportunities with historically black colleges.
Further, Mark recalls his expertise in digital marketing and his past studying computer science and mathematics. He also mentions the importance of innovation and how leveraging collaborative partnerships can help brands capture new audiences beyond the typical demographics a product is tailored to.
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Aug 23, 2022
Francesca Hahn of Mondelēz International on brand experience, media implementation, and using eCommerce to inform business strategy
Francesca Hahn, VP of Digital Commerce, eCommerce, and DTC at Mondelēz International, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss seamless brand experiences for consumers. Francesca shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience, online or in person, seamless for the consumer. She talks about learning from mistakes, and gives the example of developing OreoID, a customization tool shoppers can use to create their own Oreos. Further, Francesca speaks on using eCommerce to inform all commerce, and gives her tips on how to know online shoppers better. Francesca also offers her advice for networking and leveraging curiosity to stay ahead of the game.
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Aug 16, 2022
Cindy Gallop of MakeLoveNotPorn on regulated industries, breaking down perception barriers, and working in ways that involve your values and passions
Cindy Gallop, Founder & CEO of MakeLoveNotPorn, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss regulated industries. To begin, Cindy shares how she created MakeLoveNotPorn, a company that is “Pro sex, Pro porn, Pro knowing the difference”. She explains how the SexTech industry is highly regulated, labeling all content as “adult content”. Cindy speaks on how she first defined SexTech, and the success the industry would see in an era where sex can play a role in commerce. In closing, Cindy explains her views on bravery and explains that entrepreneurs should live and work their values and passions.
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Aug 9, 2022
Clive Sirkin of Screendragon on enabling high-performing talent, recognizing blindspots in business strategy, and converting content into commerce
Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same.
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Aug 2, 2022
Esi Seng of Tate’s Bake Shop on the Power of Diversity While Scaling a Company
Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss scaling an acquired brand. Esi shares the remarkable story of Tate’s Bake Shop and how founder, Kathleen King, created the cookie brand. She talks about the brand’s more recent acquisition by Mondelez, and how as CEO, she has maintained a keen focus on culture in this process. She discusses the integration and the power of empathy between the acquirer and acquiree. Further, she talks about Tate’s Bake Shop’s unique experience aligning their DTC efforts with their B2B efforts, and the differences between selling with retailers and in their in-house bake shop. Esi then emphasizes the importance of DEI on every level of the business contributing to the brand's success.
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Jul 26, 2022
Brie Olson and Alfred Chang of PacSun on consumer identity, product inclusivity, and digital transformation
Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph & Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality.
They explain how they promote inclusivity with their product while still catering to their target audience. They also discuss using different audience segments as indicators for their business strategy, and how PacSun views the younger generation as pioneers for the industry's future. Further, they talk about the evolution of social media, including venturing into the metaverse, NFTs, and Roblox. These platforms give consumers more control over their identity and self-expression, which informs commerce.
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Jul 13, 2022
Charlie Chappell of The Hershey Company on retail media, retailer communication, and using data to strategize
Charlie Chappell, VP of Media at The Hershey Company joins hosts Rachel Tipograph & Sarah Hofstetter to discuss retail media. Charlie discusses Hershey’s company structure, which emphasizes alignment among media, creative, and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three talk about retailer relationships, educating and negotiating with your partners, and getting the greatest ROI out of your media investment. Expanding on these topics, Charlie gives his tips on “resisting the temptation of trade”, using data to develop strategy, and utilizing targeted media.
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Jun 28, 2022
Claudine Patel of Post Consumer Brands on connecting to the consumer, adjusting during inflation, and catering to a wide spectrum of customers
Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph & Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Claudine speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Claudine explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Claudine shares ways she’s adapted her brand to a premium consumer, experimenting with different options and marketing methods including Mucinex’s “Sickwear” line of Mucinex themed streetwear.
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Jun 21, 2022
Gentiane Barret of Sanofi on nonlinear career paths and leveraging innovation to deliver results
Gentiane Barret, Global eCommerce Lead at Sanofi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how her nonlinear career has contributed to her success as a leader in global eCommerce. Gentiane explains how she uses the innovation skills she developed from her time at Google to impact her current role at Sanofi. She discusses how now, working at a smaller company she can make a larger impact. She also shares her advice about running global eCommerce with empathy and how the best way to see results starts with actively listening to the market.
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Jun 6, 2022
Seth Kaufman of Moët Hennessy on company culture and servant leadership the relationship between on-premise and eCommerce sales
Seth Kaufman, President of Moët Hennessy, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss building an exceptional workplace. Seth talks about the importance of tracking success and achievements transparently so the company can be agile and stay motivated. Seth discusses the vitality of inclusivity, sustainability, and DEI. He explains how this empowers employees through servant leadership.
This company model translates to employee retention, business longevity, and, ultimately sales. Furthermore, Seth talks about the relationship between on-premise and eCommerce. He explains Moët Hennessy’s in-house content studio, and how that has served the company from a marketing perspective. Finally, he talks about consumer shopping habits shifting over the years — including the mindset that people are “scrimping to splurge”, or saving in some categories to spend more in others.
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May 18, 2022
Katie Kirkpatrick of Bacardi on the integration of marketing and sales in alcohol eCommerce
Katie Kirkpatrick, VP of Digital Commerce at Bacardi, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. She then discusses the future of alcohol eCommerce, and last-mile delivery. She explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-store. This stresses integrating marketing and sales to win and making customer connections across all channels.
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May 10, 2022
Marie-Jeanne Matei of Ferrero on the evolution of shopping habits
Marie-Jeanne Matei, Vice President of eCommerce at Ferrero, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media and methods to get on the first page of search results.
On this episode, she expounds on optimizing content. She gives her best tips on utilizing her team to stay ahead of algorithms and how to leverage insights to work to Ferrero’s advantage. As a new mother, Marie-Jeanne also talks about how her own shopping habits have evolved since and how this has informed her business decisions.
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May 3, 2022
Sara Aubitz of Clorox on building an eCommerce team, developing KPIs, and leading with a cross functional lens
Sara Aubitz, Director of Customer Insights and Analytics at Clorox, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss embracing and building eCommerce as a company. Coming from a sales and merchandising background, Sara speaks on how she transitioned to work in CPG eCommerce. She talks about how Clorox built their eCommerce team early, allowing them to mature and adjust as eCommerce has grown in the past few years. She expounds by discussing the importance of structure and having a common language, working under the “3 As”, or assortment, availability, and activation. This language creates a framework for the company to work under that everyone understands.
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Apr 25, 2022
Keith Bryan of Best Buy on digital commerce, synergies between advertising and retail, and DEI
Keith Bryan, President of Best Buy joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating standardization among marketing efforts, leveraging advertising to build customer relationships and loyalty, and exploring new, emerging types of media. Keith also shares his thoughts on the importance of DEI and social responsibility as it relates to sourcing media.
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Apr 18, 2022
Surabhi Pokhriyal and Barry Bruno of Church & Dwight Co. on unifying sales and marketing, hiring and recruiting, and cross-functional collaboration
Surabhi Pokhriyal, Chief Digital Growth Officer at Church & Dwight, joins hosts Rachel Tipograph & Sarah Hofstetter for a second time on the podcast, this time with Chief Marketing Officer, Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business. Barry talks about the process of developing a role that had not formerly existed at the company. Surabhi explains how she took the initial job description and helped develop it to best fit the advancement of the business. They also discuss how Church & Dwight unified sales and marketing and optimized their eCommerce strategy for success.
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Apr 11, 2022
Kara Rousseau of Walmart Connect on organic omnichannel strategy, connecting with customers, and integrating commerce into content
Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce.
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Mar 21, 2022
Channan Sawhney of Johnson & Johnson on global eCommerce, assortment strategies, and the future of eCommerce
Channan Sawhney, Director Global eCommerce at Johnson & Johnson, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss global eCommerce. Channan shares her expert opinion on assortment strategies for large eCommerce brands and discusses the practice of maintaining and building global retailer relationships. Further, they talk about the evolution of the eCommerce ecosystem, the role of the government’s investment, and the importance of AI, digital payments, and instant delivery.
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Mar 17, 2022
Chris Perry and Oskar Kaszubski of firstmovr on modern innovations in retail, CPG eCommerce, and driving a company with storytelling and passion
Chris Perry, Chief Learning Officer, and Oskar Kaszubski, Chief Growth Officer of firstmovr join hosts Rachel Tipograph & Sarah Hofstetter to discuss the importance of innovation in the retail industry. They speak on the benefits of client and global partner networking. Chris and Oskar recall their extensive experience in the CPG and retail industry and how willingness to adapt, storytelling, and passionate leadership leads to great business.
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Mar 7, 2022
Pam Kaufman of Paramount on adapting IP to consumer goods, utilizing new social channels, and leading a major brand
Pam Kaufman, Paramount’s President, Global Consumer Products and Experiences, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of consumer products. In this episode, they talk about the IP-to-consumer goods pipeline, the metaverse, NFTs, and livestreaming. Pam also shares what she’s learned about leading a major brand. (Note: Since recording this interview, ViacomCBS has rebranded as Paramount.)
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Feb 15, 2022
Tony Navin of Kraft Heinz on brand and retailer interrelationships, and data-informed decisions
Tony Navin, Head of eCommerce, International at Kraft Heinz sits down with BRAVE COMMERCE hosts Rachel Tipograph & Sarah Hofstetter to talk about global eCommerce. In this episode, they discuss the importance of interrelationships between brands and retailers. Navin speaks to his experience in scaling startups and the value of applying the startup mentality to the corporate world. Additionally, they talk about how insights and data inform successful business decisions.
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Feb 8, 2022
Tillamook’s Priya Shenoy on developing a challenger mindset to master the shopper’s mindset & promote a culture of diversity in thought
Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities & making choices to drive true impact - to understand the behaviors of your shoppers & preparing for future trends. She also describes the importance of a connected commerce & omnichannel mindset, and how to create a culture of diversity & inclusion.
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Jan 24, 2022
Unilever’s Eric Lucari on integrating eComm at a large CPG & the value of leaning into sustainable shopping
Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping.
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Jan 18, 2022
Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want
Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok & creating products that fit their needs.
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Jan 10, 2022
Lenovo’s Carlo Savino on what you can control during unprecedented supply chain issues
Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with your customers & insight into your supply chain logistics is key to success during these challenging times. Carlo also shares how to keep up employee morale in the midst of the great resignation.
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Dec 30, 2021
Heaven Hill Brands CMO Kate Latts on how to keep longstanding family owned business relevant & innovative
Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to innovate by sticking to their most successful products, and acquiring new companies to expand & fulfill their portfolio.
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Dec 21, 2021
Henkel’s Laura Hyland on building, growing & educating an eCommerce team from the ground up
Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the necessary resources for your strategy, and integrating your eCommerce team back into your organization.
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Dec 14, 2021
Staying relevant in consumer dynamics with Sabra Dipping Company's CEO Joey Bergstein
This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term.
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Nov 23, 2021
Campbell’s Stephen Chriss on evolving your toolbox to elevate your structure, strategy & shopper experience
Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even advises brands on using supply chain as a growth opportunity!
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Nov 20, 2021
Nuun Hydration's Ingrid Cordy on attracting the mass consumer while staying true to your brand
Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration, analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level.
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Nov 15, 2021
Colgate’s Dana Medema on building trust among your consumers and your own internal teams
After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustworthy leader, emphasizing the value in simple & concise communications. Dana also advises fellow leaders on how to build a cohesive, collaborative team in the virtual work life.
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Nov 4, 2021
Uber Eats' Eduardo Donnelly on the digital transformation of Latin America as a result of the pandemic
Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives into the consumer priorities for last mile delivery, and how Uber is working to become a daily use case.
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Oct 28, 2021
IRI’s CEO and President Kirk Perry shares his predictions for holiday season 2021
Kirk Perry, CEO and President of IRI, shares his insights on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior.
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Oct 14, 2021
King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search
King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands.
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Oct 6, 2021
Dole's Jamie Schwab on the latest hot topic: supply chain
Jamie Schwab, Head of Ecommerce, Sales & Marketing at Dole Packaged Foods, comes from 15 years of experience in the CPG landscape. In this episode, he discusses all things supply chain. Jamie advises retailers on how they can successfully work with brands during this challenging time of supply struggles. From a brand perspective, he explains how he manages consumer expectations, while promoting his brand's value to the shopper. Lastly, he shares how how he's seen retailers transform over the years, and how to successfully manage the complexities of each major player.
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Oct 5, 2021
Wes Schroll, CEO & Founder of Fetch Rewards, discusses building a company from a small startup to a certified unicorn
Wes Scroll is the CEO & Founder of Fetch Rewards, a mobile app that allows consumers to connect directly with brands across any channel and be rewarded for their purchases with these brands. This app helps create a frictionless platform for subscriptions with brands, giving Wes a front row seat to digital trends & consumer needs. Wes also advises aspiring entrepreneurs on the investment process, and how to take prioritize the effort and focus building a business requires. Lastly, he describes the in-store to digital transformation he has seen through his users’ behavior.
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Sep 27, 2021
Mondelez’s Jie Cheng on different eCommerce adoption & maturity dynamics across global markets
Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate your organization on the value of grocery eCommerce by creating a clear, inspiring vision to spread across every team - “Developing a future ready workforce to win the future of commerce”
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Sep 20, 2021
The First Anniversary of BRAVE COMMERCE and season 2 kick off!
It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2.
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Sep 13, 2021
How to be agile in the fashion industry during this constantly changing commerce environment
Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy.
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Sep 7, 2021
Sargento’s Chris Houser on the evolution of the grocery industry into eCommerce
Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can implement these digital strategies, and how to migrate your eCommerce team through the organization. He also explains what it looks like to operate an omnichannel team, and how to own the full funnel operations of eCommerce
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Aug 26, 2021
Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space
Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as what to look for when building a curious team. Brigitte also describes using data as a guiding late towards making the consumer journey the best it can be.
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Aug 4, 2021
Nestle’s Neel Arora discusses building longstanding strategy post the eCommerce penetration burst
Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating organizations at scale, & making decisions quickly and effectively.
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Jul 28, 2021
Carolyn Brown of ABInBev on innovation and inspiration in the beer & spirits industry
Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, adjusting promotion for seasonality and region-targeting, and her predictions for the evolution of eComm in the alcohol space.
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Jul 21, 2021
The J.M Smucker Company’s Charlene Zappa on integrating consumer behavior into every step of your brand’s strategy
Charlene Zappa, Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advises brands in the pet industry on potential challenges as pure play companies gain traction.
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Jun 30, 2021
Founder and CEO of Hint, Inc. on developing the qualities of a successful entrepreneur
*Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eComm strategy on Amazon, which ultimately led the development of her DTC business. Lastly, she describes how to use your DTC business to form a stronger connection & dialogue with your consumers to better understand their needs. *
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Jun 21, 2021
Spin Master's Laura Henderson on the explosive growth of the toy industry
As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and how they vary around the world across all ages and demographics.
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Jun 14, 2021
Gopuff's Daniel Slotwiner on following the data to find success
VP of Measurement and Insights & PPM at Gopuff Daniel Slotwiner discusses how Gopuff is using data to follow and build ROI. He also explains how Gopuff is building out their new retail media business, sharing success strategies around attracting more brands to the platform. Lastly, he advises retailers on ways to break through the clutter and form stronger partnerships with big brands.
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Jun 7, 2021
Conagra's DeLu Jackson on winning share of stomach
Rachel and Sarah discuss competitor blind spots and broadening peripheral vision. Vice President of Precision Marketing at Conagra Brands, DeLu Jackson defines what "share of stomach" is as a metric and diversifying talent in the eCommerce workspace.
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Jun 1, 2021
CEO of MilkPEP Yin Woon Rani in the leap from marketing to CEO
CEO of MilkPEP, the brand behind the famous Got Milk! campaign, discusses the value in having a deep understanding of the consumer when leading a company. She also addresses how to embrace your individuality and promote a culture of diversity, inclusion and empathy. More technically, she advises brands no finding the right niche of marketing for their product - balancing foundational use cases, capitalizing on trends and the use of influencers. Lastly, she leaves us with tips to being a successful CEO.
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May 24, 2021
Author Brad Stone on the power of Amazon's advertising platform
Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition.
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May 16, 2021
The power of social for brand building with eos Products CMO Soyoung Kang
CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity. Lastly, she explains how eos capitalized on their most recent viral TikTok fame!
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May 9, 2021
PepsiCo's Shyam Venugopal and Emily Frankel on using the evolution of digital media as motivation to innovate
PepsiCo's Shyam Venugopal, Senior Vice President, Global Media and Commercial Capabilities and Emily Frankel, Head of eCommerce Marketing joins the show this week to talk about how their teams are collaborating to get ahead of the evolving digital media landscape.
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May 2, 2021
DICK'S Sporting Goods CEO and President Lauren Hobart on omni-channel transformation
DICK'S Sporting Goods CEO and President Lauren Hobart talks about transforming the brick and mortar experience for an omni-channel future. She shares why local distribution gives the retailer a competitive edge, especially as curb side pick up becomes a bigger portion of the business, and why it's important to think beyond aisles and shelves to entice consumers to visit. Additionally, Lauren talks about her years of experience in the CPG industry.
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Apr 25, 2021
How to grow eComm knowledge org-wide with Simple Mills' Todd Hassenfelt
Director of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles.
Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he emphasizes the key values in a successful eComm leader: curious, humble and patient.
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Apr 19, 2021
Reckitt's GM of US Nutrition Amardeep Kahlon talks creative bravery and frictionless commerce
Reckitt's GM of US Nutrition Amardeep Kahlon talks about how the CPG industry has changed over the last year, his thoughts on which consumers behaviors are here to stay and how businesses will adapt to better fulfill consumer needs. The group also discusses creative bravery and how innovations in click-and-collect and frictionless payments are making it easier for commerce to become much more than 'eCommerce'.
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Apr 11, 2021
How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
CMO of Heineken USA Jonnie Cahill discusses the importance of maintaining consistent brand values and messaging during times of change. He also talks about the recent blurring of lines between CPG categories, and how your brand can take advantage of this liberating power to become more consumer centric. Lastly, Jonnie advises how to use positioning, content and tone of voice in eCommerce to communicate why your brand deserves its premium price point.
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Apr 5, 2021
Urban Decay's Malena Higuera on the digital transformation of the beauty industry
Malena Higuera, GM at Urban Decay (previously GM at L'Oreal) discusses how the beauty industry adapted it's traditional in-store strategies for digital. She also speaks to how Urban Decay conveys a strong brand identity of inclusion and individuality, using their own field team as the center of their marketing strategies. Malena advises on how to use DTC eBoutiques as an educational destination for your consumers to drive conversion on retailer websites.
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Mar 28, 2021
Walgreen's Boots Alliance Kristof Neirynck on how empathy and purpose can lead to business success
CMO of Walgreen's Boots Alliance Krisof Neirynck discusses how his company has kept up with massive change and expansion by keeping their clarity of purpose as a healthcare provider. He gives advice on how to navigate a brand portfolio that pleases your customers and is respectful to brands. Krisof also helps to clarify the line between privacy and personalization as a retailer. Lastly, he closes with a powerful story of bravery in fighting racism as a train guard in Europe.
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Mar 21, 2021
Petco CMO Tariq Hassan on keeping up with changing consumer trends in eComm
CMO of Petco Tariq Hassan discusses Petco's recent emphasis on being a health and wellness provider for pets as it serves more consumers entering the category during the pandemic. He also discusses how Petco capitalized on other retailers' out-of-stock issues, and adjusted their strategies to meet the growing demand for pet care. Lastly, he describes how Petco is using data to develop more personalized consumer experiences and enter the retail media space.
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Mar 14, 2021
Walmart's Whitney Cooper on driving innovation and unity with her "one team" mindset
Walmart's Whitney Cooper, Director of Omnichannel Transformation and Acceleration, discusses building connection and efficiency between all teams across a large company, from media advertising to Walmart Connect, to better the relationship with customers and suppliers. She offers advice on how suppliers can form strong with Walmart, and how they too can unify their teams to be a more successful supplier. Lastly, she dives deep on Walmart's data strategy -- how they company is using it to create new, valuable solutions for customers, advertisers and SMB businesses through data.
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Mar 7, 2021
International Women's Day Q&A Special celebrating women in eCommerce, marketing and business
Dress for Success Chief Program Officer Jeanette Duffy joins a special live show with BRAVE COMMERCE hosts Rachel and Sarah for International Women's Day. The episode celebrates the brave and talented women in eCommerce and marketing while shining a light on their successes and discussing the challenges that many women still face today at work. Hear questions from the audience including commentary from Diana Haussling, Vice President at Colgate-Palmolive, Yin Woon Rani, CEO of MilkPEP, and Priya Shenoy, Head of Marketing Growth Strategy at Nestlé Waters.
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Mar 1, 2021
Central Garden and Pet's Tim Cofer & Mike McGoohan on bringing a "digital first" mindset to two rapidly changing industries
Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year.
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Feb 22, 2021
Post President and CEO Howard Friedman on making the case for change
CEO of Post Holdings Howard Friedman joins the show to share his experience in building a new culture across one of the worlds largest CPG holding companies. He talks about the importance of defining a change agenda, why he only strives to be right 80% of the time and why he gives employees the ability to make original mistakes. You'll also hear how Post navigated the explosive growth of eCommerce in the past year and the test and learn behaviors that allowed them to be so successful.
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Feb 18, 2021
Author Joann S. Lublin on blazing trails for working mothers
Former WSJ Journalist and author of new release Power Mom's Joann S. Lublin describes the key findings from her book and explains what happens behind the scenes for working moms. Lublin interviewed 86 female executives, including BRAVE COMMERCE'S very own Sarah Hofstetter, to discover how far women have come in improving the status of working moms, and how far do we still have to go. She also shares her own brave experiences as one of the first female reporters at WSJ.
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Feb 15, 2021
Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry
CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is created and becomes popular, and how this impacts the promotional process for books. Lastly, Sanyu shares an inspiring story on the bravest thing she's ever done.
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Feb 8, 2021
What it takes to win on Drizly (and everywhere else online) with Diageo's Wayne Blum
Diageo's Director of U.S. eCommerce strategy and partnerships Wayne Blum joins the show this week to talk about navigating rapidly changing online marketplaces like Drizly as online alcohol sales continue to skyrocket. He also talks about what the future of eCommerce looks like for the industry and the role of data in helping to create a user experience that keeps shoppers coming back.
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Feb 2, 2021
Super Bowl Special: What goes into a Super Bowl campaign with Gary Vaynerchuk
Gary Vaynerchuk of VaynerMedia predicts the digital strategies and creative ideas brands will bring to their Super Bowl ads this year. He also explains the value in connecting brand and commerce to achieve short-term ROI as well as long-lasting brand building from these pricey campaigns. Sarah, Gary and Rachel also weigh the pros and cons of smaller gatherings for brands as Super Bowl watch parties take a different form in 2021.
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Feb 1, 2021
Closing the gap between commerce & content with Buzzfeed's Nilla Ali
SVP of Buzzfeed Commerce Nilla Ali explains the connection between publishers, retailer websites and social platforms. She also gives her insight on the ins-and-out of the affiliate business landscape and predictions for the year ahead. Lastly, Nilla advises brands on how to adjust and adapt to imminent privacy changes while Rachel dives into how Apple's iOS 14 changes will impact your Facebook ads strategy.
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Jan 25, 2021
Pabst's Will Yen on building brand equity in regional marketplaces
Pabst's Director of National Accounts Will Yen shares his advice on adapting to the major shifts in the shopper journey for alcohol in light of the pandemic. As consumers tend to purchase the brands they know and trust, he describes how to build your brand equity by innovating for regional audiences. Lastly, hear how Pabst combatted supply chain issues and optimized for last mile delivery.
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Jan 21, 2021
What it takes to win online with NBG Home's Chief Digital Officer Don Brett
NBG Home's Chief Digital Officer Don Brett talks about navigating the massive uptick in home goods and furnishings over the last 10 months and how brands need to think through the upcoming challenges of a more competitive space online. He also talks about the role retailers and tech partners must play in helping brands understand the components of the flywheel and what it takes to make it spin in eCommerce.
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Jan 18, 2021
WW President & CEO Mindy Grossman on transforming from brick and mortar to digital overnight
WW's President and CEO Mindy Grossman discusses how she guided WW through a digital transformation to better adapt to consumers' new ideas of wellness in 2020 and beyond. She also discusses the value of technology, data and science in building trust and community in your consumers. Lastly, she gives her take on the future of retail grocery vs DTC and how to find the right partners for your business.
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Jan 14, 2021
How to adapt your eCommerce strategy to a global audience with Danone's Camille Lavenant
Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and expectations found across each country and market. She also shares her secrets to being a strong, reliable data partner to brands across the world.
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Jan 11, 2021
Clorox’s Douglas Milliken on data, personalization and the path to becoming the first modern CPG
Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back.
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Jan 6, 2021
Revlon CEO Debbie Perelman on capturing a truly omni-experience for consumers in 2021
Revlon CEO Debbie Perelman provides insight into how she's thinking about eCommerce today and where it fits into Revlon's current and future strategy. From changing the way the organization works to empowering employees to execute on their own, she also shares how the company has reduced time to make decisions and scaled that success beyond eCommerce to other areas of the business.
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Dec 28, 2020
Double Feature: Bayer’s Paul Gelb and Founder of Ignite Venture Studio’s Jeff Smith talk CPGs and DTCs
This episode is a special double feature with Jeff Smith former Chairman of J&J and current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs. And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge.
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Dec 21, 2020
How groceries reach the shelves with author Benjamin Lorr
Author of the book The Secret Life of Groceries, Benjamin Lorr describes the ins and outs of how grocers bring hundreds of thousands of products to their shelves on a daily basis. He also gives advice to retailers looking to build up their private labels. Lastly, Sarah and Rachel predict what's ahead for eComm in 2021!
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Dec 17, 2020
Improving fulfillment and inventory management in eComm with Flexe's David Glick
After 20 years in logistics and operations at Amazon, and now the Chief Technology Officer at Flexe, David Glick discusses successful tips for developing a DTC strategy that prioritizes the hardest step: getting the package to the consumer. Rachel and Sarah also give a recap on what they learned recording the first season of BRAVE COMMERCE in 2020!
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Dec 14, 2020
Mondelez's Jonathan Halvorson on the upcoming trends to watch in CPG
Mondelez's Global VP of Consumer Experience Jonathan Halvorson discusses the strategies, countries and trends you should be looking toward to stay ahead of upcoming consumer behavior changes. He also gives endearing advice on how to effectively implement decisive and compassionate leadership within a global team.
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Dec 10, 2020
Building and growing a small business during a global pandemic with Sara Polon from SouperGirl
SouperGirl's Sara Polon discusses how to bring a food product to market as she explains successfully breaking into the DTC landscape and wholesale retailers. She also gives helpful advice on how to differentiate your product through value marketing and effective communication to your consumers. Lastly, get the inside scoop about her experience on Shark Tank!
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Dec 7, 2020
Beam Suntory's Jessica Spence on crafting fantastic consumer experiences
Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend.
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Dec 2, 2020
Maneuvering Hawaiian mountains and channel disruption with P&G's Katy Moeggenberg
P&G's Head of NA Hair eBusiness & Global Marketing Technologists Katy Moeggenberg discusses how the company aligned across every part of the organization to expertly navigate the nuances of eCommerce. She also shares insight into balancing D2C and retailer relationships as major channel disruption changes the beauty, personal and hair care industries.
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Nov 30, 2020
Scale, speed and singularity with Sabra CMO Jason Levine
Sabra CMO Jason Levine talks about how Sabra reorganized to go all-in on eCommerce and how that move helped accelerate the brand beyond its roots as a dip company. He also shares how the team got better at the basics to win the digital shelf and create a seamless path for consumers -- from discovering a new recipe to making it into the online grocery basket.
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Nov 25, 2020
Nespresso's Justin DeGeorge on sustainability, eComm and good coffee
Nespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community. He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots.
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Nov 23, 2020
Pre-Thanksgiving Special: Predictions for the Turkey 5
With more people expected to shop from home this holiday season, Rachel and Sarah break down their predictions for what will happen online during this year's Turkey 5. Will this year bring the end of Black Friday? How much will the impending 'shipageddon' impact the way consumers buy? What brands are in the best position for success heading into the biggest shopping weekend of the year?
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Nov 18, 2020
Virtual drinks around the world with Pernod Ricard's Stuart Heffernan
Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into the holiday season.
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Nov 16, 2020
Moving from beauty to QSR to home improvement with Lowe's Marisa Thalberg
Lowe's Chief Brand and Marketing Officer Marisa Thalberg talks about the similarities in leading marketing strategy for global companies from beauty to QSR to home improvement throughout her career. She also shares how it felt to start a new gig at the onset of the pandemic and how she helped Lowe's pivot its marketing strategy early on while remaining authentic to the brand.
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Nov 11, 2020
The art of storytelling and margarita making with Patrón's Adrian Parker
Patrón's Global VP of Marketing Adrian Parker explains the term digital commerce, the ways covid has disrupted the alcohol industry and how the company used social to get half a million margaritas into consumers hands for a virtual Cinco de Mayo. He also speaks to the role of technology and how they use it to sell handcrafted stories.
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Nov 9, 2020
Campbell's VP of eCommerce Diana Haussling on taking up space and bringing bold ideas to the table
Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice.
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Nov 4, 2020
Kimberly-Clark's Alison Lewis shares a taste of the secret sauce every modern CPG should add to their strategy
Kimberly-Clark's Chief Growth Officer Alison Lewis talks about what it means to lead growth for a brand that has shown no signs of slowing during the pandemic and how it allows her to connect the dots between marketing, innovation and commercial teams. She also explains why it's exciting to see eComm growth force marketers to move faster.
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Oct 28, 2020
What the e.l.f. does Chipotle and Alicia Keys have to do with cosmetics? with e.l.f.’s Kory Marchisotto
e.l.f. Cosmetics CMO Kory Marchisotto talks about embracing the cosmetics brand's digital first roots, leveraging technology and AR to power the human experience, and why being nimble has helped the company grow market share in an industry that's under pressure. She also gives insight into two fearless collaborations from this year and what goes into launching a product line during a pandemic.
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Oct 23, 2020
Constellation Brand's Wayne Duan on the challenges of selling booze online and why D2C should be viewed as a relationship channel
Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito.
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Oct 21, 2020
Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on.
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Oct 14, 2020
J&J's Surabhi Pokhriyal on why curiosity is essential for eCommerce and how to avoid 'SUMO'
Johnson & Johnson's Global Director of eCommerce Acceleration Surabhi Pokhriyal adds a new acronym to the alphabet soup of eComm terms while sharing how brands should look to other industries with curiosity and inspiration to see what's around the corner. She also explains why there's no end destination when it comes to eCommerce knowledge.
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Oct 9, 2020
Amazon Prime Day Special: How brands can win on one of the biggest shopping days of the year
In this special episode of BRAVE COMMERCE, Rachel and Sarah talk Prime Day 2020 (and Target Deal Day and Walmart's Big Save Event and more...). The hosts give tips for how brands can be smarter by thinking beyond the retailer, the potential impact of these major shopping days on brands and what can be done to win on eCommerce next week. Pro tip: It's not too late to make changes to your strategy.
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Oct 4, 2020
Boxed CEO Chieh Huang on customer loyalty and the future of delivery
Boxed CEO Chieh Huang talks about brand loyalty, experimenting with a media mix beyond TV and his take on the most underutilized media channel among brands. He also offers insight into the trends that will shape the future of delivery to boost efficiency.
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Oct 4, 2020
Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect.
Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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Oct 4, 2020
Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery
Kellogg's CMO Gail Horwood shares how consumer demand for online grocery shopping has accelerated five years overnight. 2020 isn't just changing how we shop, but it's also changing how marketers need to go-to-market and operate internally.
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Oct 4, 2020
RB President Cynthia Chen on her career journey and how urgency is key for eCommerce
RB's President of North America Health Cynthia Chen shares her philosophy on balancing personal life and work, how it has shaped her career and why 'urgency' and entrepreneurial spirit is important for both RB and eCommerce. She also provides insight into the surprising products that started trending six months into the pandemic.
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Sep 21, 2020
Meet the Hosts: Rachel Tipograph and Sarah Hofstetter
Welcome to BRAVE COMMERCE Podcast, where MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.
Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
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