Global Student Marketing Podcast - IDP Connect
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The Global Student Marketing Podcast is brought to you by IDP Connect, the world leader in student recruitment. Using our global expertise, data-driven insights, and trusted human connections, we bring you the best information to help keep you informed and able to advance your institution. IDP Connect - Experts by your side.
Available episodes
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Mar 29, 2022
Episode 15: Where next for HE admissions reform? (UK-HOME)
Our new episode “Where next for HE admissions reform?” discusses the effectiveness of the current admissions system within UK universities, widening access and participation as well as the government’s response to the Augar review.*
Aaron Porter*, Associate Director, IDP Connect is joined by *Liam Owens*, Director of Student Recruitment & Administration, *Edge Hill University*.
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Feb 22, 2022
Episode 14: Exploring the domestic postgraduate recruitment landscape (UK-HOME)
The latest episode ‘*Exploring the domestic postgraduate recruitment landscape*’ explores how postgraduate recruitment has changed across the sector, focusing on perspectives from the January intake and shifts impacting the student experience.
Aaron Porter, Associate Director of IDP Connect, is joined by esteemed guests Danielle Fitzgerald, Director of the Future Students Office at University of Leicester, and Dominic Davis, Interim Director of Strategy and Planning at City, University of London.
The episode also explores how changes in funding and key policy decisions have impacted demand and discussions on the long-term impacts of these changes.
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Jan 28, 2022
Episode 13: Where next for EU recruitment to UK universities? (UK-INTERNATIONAL)
Episode 13, ‘Where next for EU recruitment to UK universities’ explores how the EU referendum has impacted key policy changes and student recruitment looking specifically at the differing impacts on Scottish and English universities.
Aaron Porter, Associate Director of IDP Connect is joined by esteemed guests Rachel Sandison, Deputy Vice-Chancellor External Engagement at University of Glasgow and Sue Hopkinson, Head of International Marketing and Recruitment at University of Kent.
The episode also explores how English and Scottish institutions are approaching this change in terms of strategic focus and funding and opens discussions around the UK’s altered relationship with the EU. In addition, the panel also discuss the new Turing scheme which takes shape within the UK as the replacement to the Erasmus+ scheme, which has been phased out as a consequence of the EU referendum.
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Dec 14, 2021
Episode 12: Access and widening participation at a time of change (UK-HOME)
Episode 12, titled: “Access and widening participation at a time of change", explores how UK institutions deliver meaningful engagement to change approaches and policies for students during key adjustment periods and how these have influenced future strategy.
Aaron Porter, Associate Director, IDP Connect is joined by Rebecca Hollington, Director of UK Recruitment and Partnerships, the University of Wolverhampton and Alex Blower, Access and Participation Manager, Arts University Bournemouth.
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Nov 11, 2021
Episode 11: The policy landscape concerning recruitment and admissions (UK-HOME)
Episode 11 of our Global Student Marketing Podcast.
The new episode, titled: “The policy landscape concerning recruitment and admissions”, discusses the knock-on effect of policy changes to A levels and grading systems to institutions, alongside the changing subject choice trends and how institutions can best use data to shape approaches to UK student recruitment.
*Aaron Porter*, Associate Director, IDP Connect is joined by *Angelina Bingley*, Director of Admissions, Recruitment and Marketing at the University of East Anglia and *Samir Shah*, Head of Intelligence and Analytics, IDP Connect.
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Aug 23, 2021
Episode 10: A Level Results and Domestic Clearing 2021 (UK-HOME)
With record numbers of students being accepted into their first-choice university in Clearing 2021, a number of challenges and lessons have been highlighted for institutions.
Episode 10 of our Global Student Marketing Podcast addresses these themes in more detail. Titled: “Dissecting Clearing 2021”, our latest podcast episode focuses on the reflections and important takeaways of Clearing for institutions. Key themes include analysis of recruitment operation outcomes, the impact of Teacher Assessed Grades and discussions on how institutions have adapted their student engagement strategies this summer.
Aaron Porter, Associate Director at IDP Connect, is joined by Danielle Fitzgerald, Director Future Student Office at University of Leicester and Charlotte Renwick, Associate Director Student Marketing and UK Recruitment at Leeds Beckett University.
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Jun 17, 2021
Episode 9: Delivering Outreach and Widening Participation Virtually (UK-HOME)
*Aaron Porter*, Associate Director at IDP Connect is joined by *Caroline McDonald (*Director of Access and Engagement) at Birbeck University and *Alex Blower *(Access and Participation Manager) at the Arts University Bournemouth.
Aaron discusses key themes around the delivery of outreach and widening participation in the virtual age.
Over the last 14 months the pandemic has presented a huge challenge to universities, most of the focus has been on the experience of current students – the impact on delivering outreach and participation and the fact it needed to transform overnight has been discussed less.
The panel will discuss how lockdown has changed their outreach activities including some stand out approaches in relation to virtual engagement. The panel also discuss the challenge reaching students virtually and how universities have managed to overcome this obstacle.
Additionally the panel discuss how virtual opportunities have made it possible to engage with non-traditional potential applicants and the changing way they are interacting with schools and colleges in the sector.
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Jun 10, 2021
Episode 8: Engaging prospective students (UK-HOME)
*Aaron Porter*, Associate Director at IDP Connect is joined by *Charlotte Renwick *(Associate Director: Marketing & UK Recruitment) at Leeds Beckett University and *Elliott Newstead *(Head of UK Student Recruitment and Outreach) at the University of Leicester.
Aaron discusses some key topics and themes relating to engaging with prospective students in the age of COVID-19. There have been huge changes in the way that universities have to engage with prospective students, many of which were developed in a short space of time.
Charlotte and Elliot discuss the changes they had to make at their institutions following the lockdown announcements on the 23 March 2021. Many institutions had move to virtual experiences for applicants and non-engaged enquirers. Universities needed to create valuable and high quality virtual events for students.
The panel discuss how they helped students make the difficult decision of selecting a university through virtual experiences to still allow students to get a 'feel' for a university, getting across the personality and community feel of an institution, albeit not in person. The panel also discuss which elements may continue into the future and what universities events will look like in the future.
The panel look at how recruitment teams have engaged academics in a virtual environment - looking at how online events may make engaging with academic's diaries and teaching timetables easier - improving facetime for prospective student with academic colleagues at universities.
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May 20, 2021
Episode 7: Undertaking a course portfolio review (UK-HOME/INTERNATIONAL)
*Aaron Porter*, Associate Director at IDP Connect is joined by *Becca Hill *(Head of International Recruitment) at the University of Exeter Business School, *Ben Fowler *(Associate Director Curriculum Development) at Goldsmiths University and *Samir Shah *(Head of Intelligence and Analytics) at IDP Connect.
Aaron discusses some key topics and themes relating to undertaking a portfolio review at a Higher Education Institution and how institutions can leverage data and insights to improve their decision. Aaron hears from the experience of colleagues in the sector as they discuss their own experiences in portfolio development.
Samir Shah talks about the real-time top-of-funnel data available through IDP Connect across the domestic and international channels owned by the organisation. IDP Connect can provide (for international clients) additional bottom of funnel data powered by our recruitment data alongside qualitative data from our 127 offices across the world.
Aaron and his panel also discusses the process of undertaking a course portfolio review. The courses an institution offers is probably one of the most important decisions it makes and therefore, the important of a data led approach to course portfolio development is paramount to success.
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May 12, 2021
Episode 6: Maximising impact in the Chinese market (UK-INTERNATIONAL)
*Ed Kelly*, Head of Client Partnerships at IDP Connects joined by *Venice Yun *(Destination Director, China) at IDP Education.
Ed discussed some key topics relating to Chinese recruitment to the UK and across the world during the COVID-19 pandemic whilst discussing recent demand trends with Venice.
Venice and Ed also look at the importance of considering a multi-destination approach as more and more students are considering other destinations in their information search including new destinations such as Macao SAR, Hong Kong SAR, Singapore and Malaysia.
The panel also look at what universities in the UK can do to maximise on the increased demand due to border closures in Australia and the opportunities that are available for clients to take in the current landscape.
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Apr 27, 2021
Episode 5: How will Clearing be different in 2021? (UK-HOME)
*Aaron Porter*, Associate Director at IDP Connect is joined by *Vanessa Varvas *(Chief Marketing Officer) at the University of East London and* Melanie Fowler *(Associate Chief Operating Officer and Executive Director, Marketing and Communications) at De Montfort University.
Aaron discusses some key topics relating to Clearing 2021. With his panel. Aaron will explore whether Clearing will be different in 2021. Following the concerns of the 2020 intake including last minute changes to exam grades, online admissions processes and temporary number controls - Aaron explores how Clearing might play out in 2021.
Aaron's panel also reflect on the 2020 confirmation and clearing process from last year highlighting any lessons learned from the process. Looking at two IDP Connect clients as case studies, the panel will share their experience and discuss how they'll implement changes based on these moving forward into 2021's confirmation and clearing period.
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Apr 15, 2021
Episode 4: Post Qualification Admission or Application - what might it mean for students and the sector? (UK-HOME)
*Aaron Porter*, Associate Director at IDP Connect is joined by *Danielle Fitzgerald* (Director of Future Students Office) at the University of Leicester and *Professor Richard Harvey *(Director of Admissions) at the University of East Anglia.
Aaron discusses some key topics relating to Post Qualification Admissions/Applications (PQA) with his distinguished guests from the sector. This recently much debated and discussed topic has been mooted for well over a decade and today's podcast will unpack PQA as well as the current consultations.
Aaron will also discuss with the panelists about the potential impacts on universities across the UK, whether there is a case for its implementation and what is really meant by PQA in the current admissions landscape.
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Oct 18, 2020
Episode 3: Three Steps Canadian Institutions can take to Ensure Success During COVID-19 (CANADA-INTERNATIONAL)
In this special episode for Canadian institutions, we're joined by Elle Butler, Marketing Manager for IDP Connect, and Mike Henniger, Senior Consultant for IDP Connect Canada. The pair discuss three practical steps that Canadian institutions can take right now to ensure success during COVID-19.
Elle and Mike also talk about the upcoming CBIE virtual conference. For more information about the conference, visit www.cbie.ca.
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Oct 14, 2020
Episode 2: Reviewing 2020 Intakes and Lessons Learnt for 2021 (GLOBAL-INTERNATIONAL)
In this episode, we follow a discussion led by Director of External Relations, Jonah Duffin.
Joined by colleagues from Trinity College Dublin in Ireland and Global University Systems in Canada, the trio examines their current Fall intake, diving into what's gone well for their respective institutions. They also discuss how their recruitment and marketing strategies have been impacted by COVID-19.
We end the episode by exploring what 2021 intakes might look like for their institutions and what other leaders in countries like Australia and New Zealand can do to ensure success in their first major intakes post-COVID-19.
Fine-tuning your recruiting and marketing strategies? Listen to this episode for tips and advice.
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Sep 9, 2020
Episode 1: Global State of Play (GLOBAL-INTERNATIONAL)
In this inaugural episode, we follow a discussion about our major destination markets led by Director of External Relations, Jonah Duffin.
Joined by our leaders in several destinations (Australia, Canada, the United Kingdom, and the United States) the group breaks down in detail what is happening throughout their respective regions due to COVID-19 - providing insightful competitor analysis.
We end the episode by discussing what the future may hold for each region and how the pandemic has shaped international and higher education as a whole.
Searching for the latest policy shifts in your country? Listen to this episode to find out what's happening.
*Note: since the recording of this podcast the South Australia pilot project has been put on hold
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