Welcome back to CC talks and to the 8th episode. This time we talk about push notifications together with two Creative Clickers: Linda Van Liempt and Jose Bergstrom.
Push notifications have been quite a hot topic lately, hence as pioneers in this type of campaigns, we wanted to dive into it and help our public understand why they might want to start including push notifications in their marketing strategy.
In this podcast, we also try to answer questions such as whether mobile push notifications are more profitable than desktop's, how marketers can monetize their website or app via push, how the new industry regulations have impacted the use of push notifications.
Make sure to listen to the full episode to get the answers!