In our fifth episode, we have a chat with the SVP of Business Development of Creative Clicks Toronto, Jordan Cunningham, who was also one of the guests of our very first cctalks episode. Together we discuss what the end of 2020 is going to look like for mobile marketing - especially considering the upcoming holiday campaigns season- and what to expect from 2021.
One of the verticals to particularly look out for is food delivery. As Jordan says, this particular trend, although accelerated by the pandemic, is likely to be something we are going to continue to see into 2021 and probably into the future after the pandemic.
With regards to mobile ads, It does not seem we will see any spending drop even after the holidays. It all depends on which verticals we are looking at, but according to Jordan, gaming, health, and fitness, among others, will continue to go strong in the next months and brands will be willing to spend more money on ads to promote this type of products.
If you want to know more about which apps and verticals we expect will be particularly successful in this upcoming Q1, how AR and VR will impact mobile marketing, how CPMs will evolve especially in relation to IOS14, make sure to listen to the full episode.