"The really good news today is that video ads can be run on almost all social media channels. However, some are very tuned to a particular demographic.”
In our third episode, we have the pleasure to discuss the power of video in mobile marketing with two special guests: Clive Roach, Director of Social Media at Signify (formerly known as Philips Lighting) and Ieva Vaitiekunaite, the Social Media Marketing Specialist at Signify.
In the last years, video marketing has seen incredible growth and it is actually expected to account for 80% of the total mobile data traffic by 2022. This is why, if you are a marketeer, this is the time to focus more on videos and to include more of this format in your marketing strategy.
To learn more about how to build a strong video strategy within your mobile marketing plans, make sure to listen to this episode.