CCtalks
Creative Clicks
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CCtalks is a podcast series created and curated by Creative Clicks, a leading full-service marketing agency with its HQ based in Amsterdam. Launched in 2009, we count 6 offices (Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco) and 150+ employees. In this series, we will introduce you to our company and talk about several topics regarding digital, mobile, performance marketing and more, together with special guests and experts in the field.
Available episodes
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Oldest first
Oct 16, 2023
Episode 35 - Navigating Q4: E-commerce Strategies and Insights for the Holiday Season
*Hi there, welcome back to CCtalks and to the 35th episode! *
*Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.*
*In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutting-edge technologies, we cover it all. While the primary focus is on gearing up for the holiday season, we also touch upon the transformative power of innovative e-commerce approaches.*
*Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. *
*Would you like to know more? Check out our website and feel free to reach out **Harrison Aughey on LinkedIn** for any inquiries!*
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Aug 29, 2023
Episode 34 - Inside Creative Clicks: Unlocking the Power of Our Creative Studio
Hi there, welcome back to CCtalks and to the 34th episode!
Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.
Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative Studio but it will also uncover the significance of user-generated content, AI's role in the creative domain, and the benefits of our in-house content creation and optimization.
Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts.
Would you like to know more? Check out our website and feel free to reach out Ilaria Severi on LinkedIn for any inquiries!
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Jun 23, 2023
Episode 33 - Driving success with mobile ad campaigns: Key requirements and best practices
Hi there, welcome back to CCTalks!
In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!
With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to achieve outstanding results.
She reveals the secrets to delivering value-added, high-quality users and shares how our experience and insights at Creative Clicks can be a game-changer for advertisers.
Listen to this episode on Spotify, Google, and Apple Podcasts!
And if you are interested in learning more about Creative Clicks and mobile marketing, don’t hesitate to reach out to Donna McNelis on LinkedIn.
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Apr 21, 2023
Episode 32 - Mobile Marketing in the Post-Pandemic Era
Hi there, welcome back to CCtalks!
In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era.
With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today.
You can listen to this episode on Spotify, Google, and Apple podcasts.
And if you're interested in learning more about Creative Clicks, don't hesitate to reach out to Chris Puga on LinkedIn. Tune in now and level up your mobile marketing game!
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Feb 24, 2023
Episode 31 - One team, One dream: The secret behind Creative Clicks' success
Hi there! Welcome back to CCtalks and to the 31st episode!
In this new episode of #cctalks, together with our recruiter, Nicholas Viljoen, we talk about our company culture, what it's like to work for a digital marketing company such as Creative Clicks, the benefits the company offers, the newly open positions and more!
As Nick explains, Creative Clicks is known for its Triple E philosophy, which stands for energetic entrepreneurialism and experts, as well as growth. The company believes in giving its employees an environment where they can take ownership of their position and build their own stories.
‘’At Creative Clicks, we look for a variety of talents who want to take the next or first step in their career in a high-growth, innovative, diverse environment where learning and development is a priority’’, says Nick.
Get to know our company more and learn about the opportunities at Creative Clicks by listening to this episode! Now available on Spotify, google and apple podcast.
And if you want to apply or have any questions, go check our Careers page and feel free to reach out to Nick via his LinkedIn.
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Dec 27, 2022
Episode 30 - Looking Back To Look Forward: A Record Year For Creative Clicks
*Another year has flown by and as a tradition at CCtalks, we are wrapping up 2022 with our final episode of the year, where we discuss how this year has been for Creative Clicks. *
*For this episode of CCtalks, we sat together with our CEO Raymond Kokken, to reflect back on 2022, Creative Clicks' record year, and look forward to the many opportunities in 2023!*
*We will discuss the following topics:*
* *This year's expectations and the goals achieved *
* *Creative Clicks growth in 2022*
* *The focus of the company for 2023*
* *Future trends and what to expect in the business next year and much more! *
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Oct 23, 2022
Episode 29 - Creative Clicks Keeps Growing!
Hi there! Welcome back to CCTalks and to a new episode!
In our podcast series, we often discuss topics regarding social media, performance marketing, online advertising, marketing trends together with special guests and experts in the field. But sometimes we also like to talk about our company Creative Clicks, how the company is evolving and what the goals of the company are for the future.
And to talk about this very topic today, we have, actually not an ‘’old’’ CC family member, but rather a new entry who, however, has extensive experience building companies and particularly making them grow and scale up like no other! His curriculum brings some very big names such as Virgin Media Ireland and Liberty Global, for whom he worked respectively as CFO and VP of Finance.
In particular, together with him we dive into:
* His new position at Creative Clicks
* His goals for this Q4 and 2023
* How the company is evolving
* Our Triple E Philosophy
* Job openings
And much more!
If you would like to know more about our business, our values, but also our open positions, make sure to check out our website and our social media!
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Oct 2, 2022
Monday Industry News - October Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find:
- Instagram may pull the Shop tab as social commerce slows
- Meta adds creator tools for Facebook and Instagram
- Shopify launches new localisation tool
- Apple tees up bigger research ads push ahead of holidays
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: sales@creativeclicks.com.
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Sep 25, 2022
Episode 28 - Why marketers should care about calls
*If you think that the pay-per-call marketing model is outdated and not a thing anymore, in this new episode of #cctalks, Sarah Gulbrandsen will definitely prove you wrong!*
*In fact, together with Sarah, CEO of Ring Partner, we discuss the pay-per-call model, why marketers should still care about calls, what verticals are more effective with PPC and much more!*
*If would like to reach out to Sarah to know more about PPC and the business opportunities that it brings, you can do so via LinkedIn or Instagram @HelloitsSarahGspeaking. *
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Sep 4, 2022
Monday Industry News - September Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find:
- Twitter to push forward with podcast access in audio tab
- LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates
- Instagram Moves to Next Stage of Development with its Native Scheduling Tools
- Facebook axes live shopping to focus on Reels
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: sales@creativeclicks.com.
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Aug 23, 2022
Episode 27 - TikTok Best Practices For Media Buyers
In this episode, Nick Shackelford -entrepreneur, international speaker, digital and growth marketing expert- gives away some of the best practices for Media Buyers on TikTok.
In particular, he reveals:
-proven testing workflows of ads;
-best creatives examples;
-TikTok’s learning phase and how to make the most out of it
-Some other really useful tips and tricks about the channel.
Make sure to listen to the full episode and in case you would like to reach out to Nick for some more business or TikTok-related intel, you can do so via Twitter @iamshackelford or LinkedIn.
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Jul 31, 2022
Monday Industry News - August Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find:
* The launch of Meta’s Small Business Studios to help smaller businesses advertise more effectively
* How TikTok’s dominance is expanding to News and Search
* Microsoft’s new workplace social app for better communication between employees working in-office and remotely
* Instagram’s new payment option, and much more!
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: sales@creativeclicks.com.
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Jul 20, 2022
Episode 26 - The 10+1 books to read this summer!
*Hi there! Welcome back to CCtalks, here is our episode number 26!*
If you have been following us for a while, you might remember that during the pandemic we shared a YouTube video with the best 10 books to read to build new skills and become a better professional. Well, now that it’s summer and it’s the perfect weather to harness your reading habits, we thought it would be nice to refresh the list of books that you might want to read this summer!
In this episode, Ilaria Severi, the Head of Marketing & Communications at Creative Clicks, introduces 10+1 best reads for personal and professional growth.
She talks about a variety of books, such as:
* The Hot Hand
* Outliers
* The 4-Hour Workweek
* Mastery and much more.
Want to always be updated on the latest trends and news about digital marketing, performance marketing, personal growth and more? Then make sure to follow us on our social media and subscribe to our podcast!
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Jul 2, 2022
Monday Industry News - July Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find:
* The launch of new Ad tools by Pinterest to help brands and creators tap into product discovery
* Meta’s new interactive options for VR world
* TikTok's rising value as a promotional option for SMBs
* The integration of Twitter with Shopify and much more!
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: sales@creativeclicks.com.
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Jun 21, 2022
Episode 25 - Defining Entrepreneurship and how to become and Entrepreneur
*Hi there! Welcome back to CCtalks, here is our episode number 25!*
*In this episode, we had the pleasure to have a chat with Matthijs Leendertse, entrepreneur, lecturer of Media, Innovation & Business, international speaker and founder of ELM concepts. *
*In particular, together we dive into: *
* *Entrepreneurship and his inspiring journey toward it*
* *Valuable advice about how to become a successful entrepreneur *
* *How to evaluate and discover the right opportunities *
* *The importance of teamwork for an entrepreneur and much more! *
*Are you also an entrepreneur or would like to become one? Then, feel free to reach out to us and see how Creative Clicks can help you grow your ideas!*
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Jun 4, 2022
Monday Industry News - June Edition
*Hi there!*
*Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. *
*As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!*
*Among the news we discuss in this episode, you will find: *
* *The launch of Snapchat’s new option to display eBay listings in Snaps*
* *How TikTok adds Foursquare measurement tool for eCommerce advertisers*
* *Twitter’s new exclusive Super Follower Spaces *
* *The growth of eCommerce and delivery apps, and much more! *
* *
*If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: **sales@creativeclicks.com**. *
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May 26, 2022
Episode 24 - Comparison websites: A powerful weapon in your marketing arsenal
Hi there! Welcome back to CCtalks, here is our episode number 24!
In this episode, we had the pleasure to have a talk with Elik Dermer, founder and CEO of Comparisun, a content and comparison platform recently acquired by Creative Clicks.
In particular, together we dive into:
* His career path in comparison marketing and building his company
* Why marketers should consider comparison websites as an integral part of their marketing strategies
* How comparison marketing can help drive the highest quality of sales and the highest quality of traffic to companies and advertisers
* The importance of SEO in comparison marketing and much more!
Elik is actively recruiting for his office in Tel Aviv! Feel free to contact Elik Dermer for more information about the job openings via LinkedIn.
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out sales@creativeclicks.com.
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May 1, 2022
Monday Industry News - May Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find: how Twitter accepted Elon Musk's buyout deal, why Netflix will be introducing adverts on its platform, Meta tests new creator tools and funding opportunities, and much more!
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: sales@creativeclicks.com
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Apr 20, 2022
Episode 23- How to build a career in performance marketing (and within Creative Clicks)
Hi there! Welcome back to CCtalks, here is our episode number 23!
In this episode, we had the pleasure to have a talk with Eugene Amoono, the Business Development Director in our London office, who uncovers for us all the secrets about performance marketing, the benefits of working in such a business and especially within the Creative Clicks company
In particular, together we dive into:
* His career path in performance marketing up until now
* How to build a career in this sector or how to boost your career if you are already in it
* What specifically made him want to join the Creative Clicks family and his first impressions of the company
* What he really loves and hates about his job
* The need for new talents in his team and why you should join the company!
If you would like to know more about our business or are interested in joining our Creative Clicks team in London, feel free to reach out to eugene.amoono@creativeclicks.com.
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Apr 2, 2022
Monday Industry News - April Edition
*Hi there!*
*Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. *
*As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!*
*Among the news we discuss in this episode, you will find: why e-commerce stores must stop relying on Facebook advertising, Pinterest’s newest advertising and shopping features, how downloads of travel apps are booming, Meta’s new partnership with Zefr to improve its advertiser safety tools, Google introduces new tools for ecommerce brands, and much more! *
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Mar 20, 2022
Episode 22 - How to generate more quality leads and convert them!
Hi there! Welcome back to CCtalks, here is our episode number 22!
In this episode, together with Joost Bendermacher, Customer Success Manager, and Pietro Profeta, Sales Manager at Medgen, a Creative Clicks company, we talk about lead generation and lead conversion.
In particular, we cover the following topics:
* How to generate quality leads and convert them;
* The new addition to our product offering, our internal call center;
* How MedGen can be the right partner to work with to improve your lead gen strategy.
If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out to supportmedgen@creativeclicks.com.
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Mar 6, 2022
Monday Industry News - March Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile, and more!
Among the news we discuss in this episode, you will find: the launch of Linkedin’s podcast network, how e-commerce and multichannel retailers suspend sales in Russia, Google introduces Privacy Sandbox for privacy-enhanced apps and mobile advertising, TikTok becomes the highest earning app in the US in January, and much more!
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Feb 20, 2022
Episode 21 - It's Show Time!
Hi there! Welcome back to CCtalks, here is our episode number 21!
In this episode, together with Vera Todorova, Director Supply North America, and Rachid Akka, Head of Marketing & Sales at Creative Clicks, we have an interesting conversation about the comeback of events and shows our team is going to attend.
Together, we cover the following topics:
* The future of events;
* How events were affected during the pandemic;
* How the CC team is looking forward to the AWC event to be held in Dubai and much more!
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Feb 6, 2022
Monday Industry News - February Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find: the launch of Instagram's Live Test of fan subscriptions, the introduction of AR shopping lenses in Snapchat, the importance of social media to connect with Gen Z consumers, the partnership of Tiktok with Zefr to increase safer advertisement placement, and much more!
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Jan 17, 2022
Episode 20 - The Hottest Social Media for 2022
Hi there! Welcome back to CCtalks, here is our episode number 20!
In this episode, together with social media/growth expert and entrepreneur Mark Patchett, we dive into the hottest social media platforms of the year and their trends!
Together, we cover the following topics:
* The most dominant platforms of 2022;
* Ad monetization methods of social media;
* The rise of community platforms;
* Company's adjustments to new user's trends;
* The future of the Metaverse as a social media platform.
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Jan 2, 2022
Monday Industry News - January 2022
Hi there! First of all, happy new year. Welcome to the first Monday News episode of 2022!
CCtalks is the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of the new year, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
Among the news we discuss in this episode, you will find: Instagram's key focus areas for 2022, TikTok to rank as the third-largest social network this year, Meta's aim for deep compatibility with blockchain, Twitter's 2022 tweet strategy guide to assist marketeers, China's new regulations on different apps and its impact, and much more!
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Dec 19, 2021
Episode 19 - Wrapping Up 2021 and Getting Ready for 2022
Hi there! Welcome back to CCtalks, here is our episode number 19 and the last one for this year!
As 2021 is coming to an end, we had a chat with our CEO Raymond Kokken to wrap up the year, discuss the future of performance marketing and Creative Clicks.
Together, we cover the following topics:
1. This year expectations and the goals achieved;
2. Creative Clicks growth in 2021;
3. Things that happened in the industry that we did not expect;
4. The focus of the company for 2022;
5. Future trends and what to expect in the business next year.
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Dec 5, 2021
Monday Industry News - December Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find: TikTok launched the "Creative Exchange" platform to connect brands directly with top creators, Instagram's new video strategy to win back young users, Google Ads global roll out of Performance Max to help advertisers boost their reach, the game mobile strategy spending growth of 24% over the last year, and much more!
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Nov 21, 2021
Episode 18 - Influencer Marketing & Performance Marketing: Two Sides of The Same Coin?
Hi there! Welcome back to CCtalks, here is our episode number 18!
In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.
Together, we cover the following topics:
* Influencer Marketing as a form of Performance Marketing;
* How to measure performance and ROI in Influencer Marketing;
* Some Influencer Marketing best practices;
* Technological advancements and the possibility of making influencer marketing more sophisticated and automated;
* Influencer Marketing in B2B;
* Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.
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Oct 31, 2021
Monday Industry News - November Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!
Among the news we discuss in this episode, you will find: Spotify partners with Shopify to enable artists to sell directly from the music streaming platform, the Facebook outage and the ad spend loss it caused, Snapchat growth to 13M+ daily active users in Q3, and much more!
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Oct 21, 2021
Episode 17 - CC New Way of Working: Adopting the Hybrid Model
Hi there! Welcome back to CCtalks, here is our episode number 17!
In this episode, together with Creative Clicks HR manager, Thomas Bickes, and CC HR Coordinator, Laia Monserrat, we dive into the new hybrid working model Creative Clicks is adopting after the year of the pandemic and fully remote working.
Together with them, we cover the following topics:
* How Creative Clicks is dealing with its employees' return to the office;
* The different work approaches many companies have adopted in face of the pandemic;
* The challenges and opportunities Creative Clicks is facing as it is embracing the new working model;
* Why the hybrid model is the best course of action for Creative Clicks.
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Oct 3, 2021
Monday Industry News - October Edition
Hi there!
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
Among the news we discuss in this episode: The latest milestone for TikTok (1 billion users!), Facebook and new statements about brand safety, Spotify ads and how these are seen more trustworthy, app spent growth in Q3 2021, and much more!
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Sep 23, 2021
Episode 16 - Salesforce Marketing Cloud & E-Mail Marketing
Hi there! Welcome to CCtalks, and to our 16th episode.
In this episode, together with two great experts in the field, Mark Hewington and Pietro Profeta, we dive into Email Marketing and Salesforce, the basis of creating a successful email marketing campaign, how Creative Clicks provides its clients with salesforce experts, and much more.
We cover the following topics about Email Marketing and Salesforce:
* How Salesforce Marketing Cloud helps leverage the benefits of performance-based digital marketing strategy, and what benefits can bring to the organization;
* How Medgen helps businesses to get the best out of Salesforce Marketing Cloud;
* The main benefits of using Marketing Cloud above other tools;
* The best practices for an Email Marketing Design/ Email marketing design must-haves;
* The most important KPI metrics;
* How to efficiently improve open & click rates.
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Sep 5, 2021
Monday Industry News - September Edition
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
Among the news we discuss in this episode: Instagram launches ads in the Instagram Shop tab globally and it will soon remove the swipe up option in stories; Afterpay Introduces In-App Ads to Let Brands Spotlight Deals; TikTok is Testing 'TikTok Stories' as it Looks to Expand Creative Options in the App; Publicis Groupe teams up with TikTok as platform’s first e-commerce agency partner and much more!
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Aug 20, 2021
Episode 15 - Native Ads: All you Need to Know
Hi there! Welcome back to CCtalks, here is our episode number 15!
In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year.
Together with her, we cover the following topics about native ads:
* What differs between native and Facebook/Google ads;
* Why native ads are becoming more popular;
* How can companies increase their user engagement;
* The best verticals;
* Which are the 5 best advertising campaigns on native ads;
* Which websites work best with this type of ad.
If you want to know more about native ads and their growing popularity, make sure to listen to the full episode!
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Aug 1, 2021
Monday Industry News - August Edition
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
Among the news we discuss in this episode, you will find: the new report published by TikTok showing how TikTok Ads generate a higher engagement and emotional response compared to ads on other platforms; Clubhouse moving out of Invite-Only Beta and what this means for marketers; Twitter's Q2 growth in users and Ad Spend; Pinterest ban of weight-loss ads; how TikTok's AI is being sold to other companies; the unstoppable growth of Apps usage even in a post-pandemic world and much more!
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Jul 22, 2021
Episode 14 - Looking Back at Q1 and Q2 and Towards the Future
Hi there! Welcome to CCtalks, and to our 14th episode.
The guest of this episode is our own CEO Raymond Kokken, with whom we last spoke, on this podcast, at the beginning of the year when we talked about the expectations for this 2021 both from a company perspective and from an industry one. If you haven't listened to it yet, now it's time to. You can find the episode here.
Now, past Q1 and Q2, we wanted to catch up again and recap what happened in the past months and what can be expected from the remaining quarters.
Make sure to listen to this episode to find out how Creative Clicks managed to keep growing in the past months; what verticals have shown to be really strong; a new very cool project the company has launched to support entrepreneurs and entrepreneurs to be!
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Jul 4, 2021
Monday Industry News - July Edition
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
Among the news we discuss in this episode, you will find: more details on the new launch of Instagram Reels Ads; updates on Google New Search Console Insights; Facebook e-commerce updates; Twitter and the launch of tweet sharing to Instagram Stories; Facebook's response to Clubhouse and the roll-out of live audio rooms and podcast playback in-stream; and much more!
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Jun 16, 2021
Episode 13 - Why your Facebook Ad Efforts Are Not Performing and How to Change that
Hi there! Welcome back to CCtalks, here is our episode number 13!
In this episode, we were very happy to talk with a Facebook Ads super expert, Gavin Bell! He is also a multi-award-winning entrepreneur, speaker, podcast host & director of Yatter, a Facebook advertising agency that helps brands across the world to scale. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.
Together with him, we cover the following topics:
* The #1 reason your current advertising efforts aren’t performing and how to fix them.
* How to (quickly) create ad campaigns and build your audience and generate leads on autopilot, even if you’re not “techy”.
* How to only attract qualified leads that are excited to buy from you (so you can stop wasting time speaking to unqualified leads).
If you want to improve your Facebook advertising efforts, make sure to listen to the full episode!
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Jun 6, 2021
Monday Industry News - June Edition
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.*
* As the first Monday of a new month, we are going to share with you the latest trends and news about ads, social media, mobile and performance marketing.
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*Among the news we discuss in this episode, you will find: updates regarding Instagram Analytics and what you can track now in the platform; Facebook live-stream shopping events and what does this mean for the e-commerce industry; Google's new tools to boost app performance and ad tracking; and more.
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May 20, 2021
Episode 12 - Building the Olympic Mindset
*Welcome back to CCTalks, here is our episode number 12!*
*In these months of continuous lockdown and working remotely, we have hosted a few masterclasses for our Creative Clickers to help them overcome the challenges of working from home, the difficulties caused by the current pandemic, but also to inspire them to keep growing professionally and striving for success and excellence. Because, at the end of the day, it is all about having or adopting the right mindset, to overcome any unusual or challenging situation that might be put in front of us. *
*And it is exactly to talk about mindset, and specifically “Building the Olympic Mindset”, that we had the great pleasure of having Priscilla Loomis as our guest speaker. *
*Priscilla Frederick-Loomis is a US born professional athlete representing the country of Antigua and Barbuda, specializing in the High Jump. She participated in the Olympic Games in 2016. She was 2x Pan American Games silver medalist, 2x Sports Woman- to name a…
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May 2, 2021
Monday Industry News - May Edition
*Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.
As the first Monday of a new month, we are going to share with you the latest trends and news about ads, mobile, social media and performance marketing.
Among the news we discuss in this episode, you will find: important changes in TikTok's audiences; Snapchat's Q1 2021 growth; the recent release of iOS 14.5, its implications for mobile marketers and how all digital ad platforms have been working to finalize their plans to prepare for the impacts and changes to their ad products and offerings. *
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Apr 15, 2021
Episode 11 - Creative Clicks, One-Stop-Shop Agency
Welcome back to CCtalks and to the 11th episode.
As many of you will probably know by now, in our series, we discuss several topics regarding mobile and performance marketing together with special guests and experts in the field, but we also introduce you to our company Creative Clicks and we dive into the core of our business
In today’s episode, our Creative Clicker Inbal Marom, Client Success Manager Team Leader at CC Tel Aviv, is going to tell us more about the focus of our business there, why Creative Clicks can be called a one-stop-shop agency, but also how the pandemic has affected the business in this last year.
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Apr 4, 2021
Monday Industry News - April Edition
*Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. *
*As the first Monday of a new month, we are going to share with you the latest trends and news about ads, mobile, social media and performance marketing.*
*Among the things we discuss in this episode you will find: TikTok and Pinterest ads updates, Clubhouse and the threats coming from the soon-to-be-released Facebook audio-only chats and Twitter’s audio Spaces, Google’s $5billion dollars lawsuit and much more!*
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Mar 18, 2021
Episode 10 - Women in Tech and Business: The Inspiring Story of Christina Caljé
Welcome back to CCtalks and to the 10th episode!
As March is the month we celebrate International Women’s Day as well as Women History Month, we wanted to bring a very special guest to our podcast to talk about women in the Ad Tech field, the changes in the industry with regards to gender and gender equality and also to inspire other women and future female leaders with her amazing story.
In this episode of #CCtalks, our special guest Christina Caljé, entrepreneur and business woman, takes us through the journey of her career, starting from her origins in the East Village of NYC. She explains what it takes to be an entrepreneur and a successful business woman in a field that is often male-dominated. Moreover, she tells us about the projects which saw her involved and partnering with industry and governmental organizations to address the funding gap of brown/black/female founders in Europe.
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Feb 28, 2021
Monday Industry News - March Edition
*Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. As the first Monday of the month, we are going to share with you the latest trends and news about mobile, social media and performance marketing. *
*If you are a marketer or would like to become one, it’s important you stay updated on all the current news and trends in the industry, so get ready to take some notes! *
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Feb 18, 2021
Episode 9 - Change your life in One Day with Tabe Ydo
Welcome back to CCtalks and to the 9th episode!
As in the definition of performance marketing, at Creative Clicks, we strive for effectiveness and for delivering the best performance both within and outside our company. However, events such as the pandemic and the subsequent lockdown and working from home can have an impact on how people perform.
For this reason, around mid-January, we decided to offer a special masterclass to our Creative Clickers to help them overcome the difficulties and challenges of working from home and therefore to help them increase their effectiveness and performance. *
*The masterclass was held by Tabe Ydo, entrepreneur and best-selling author of the book One Day, who is also the special guest of this episode.
In this episode, Tabe explains what this method consists of and how it has helped him and others change their lives...in One Day.
If you want to change your life today, and become more productive and effective than ever before, make sure to listen…
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Jan 31, 2021
Monday Industry News - February Edition
Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. Starting today, and on every first Monday of a new month, we will share with you the latest trends and news about mobile, social media and performance marketing.
If you are a marketer or would like to become one, it’s important you stay updated on all the current news and trends in the industry, so get ready to take some notes!
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Jan 21, 2021
Episode 8 - Push Notifications
*Welcome back to CC talks and to the 8th episode. This time we talk about push notifications together with two Creative Clickers: Linda Van Liempt and Jose Bergstrom.
Push notifications have been quite a hot topic lately, hence as pioneers in this type of campaigns, we wanted to dive into it and help our public understand why they might want to start including push notifications in their marketing strategy.
In this podcast, we also try to answer questions such as whether mobile push notifications are more profitable than desktop's, how marketers can monetize their website or app via push, how the new industry regulations have impacted the use of push notifications.*
*Make sure to listen to the full episode to get the answers!*
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Jan 6, 2021
Episode 7 - New Year, New Beginnings
Happy new year everyone! Welcome to the 7th episode of CCtalks, but also the first episode of 2021!
The beginning of a new year is always a magical moment, full of excitement, expectations, new resolutions, and new beginnings! Especially this year, this 2021, is something we’ve all really longed for. This is why in this episode, together with our CEO Raymond Kokken, we discuss what new beginnings are awaiting Creative Clicks as a company, but also as a business in the mobile marketing industry. In addition, we make some predictions on the trends we’re expecting to see in mobile marketing in 2021, and we conclude with the expectations for this new year.
If you have inquiries, please free to reach out to marcom@creativeclicks.com.
And make sure to follow us on Twitter (@_creativeclicks), Instagram (@_creativeclicks) and Facebook (@CreativeClicksCom).
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Dec 16, 2020
Episode 6 - SEO and Mobile Marketing
*In our sixth episode, we have the pleasure to talk with the SEO master and social media expert Lucasz Zelezny! He is the founder of **seo.london**. He is in the top 10 UK social media influencers.He normally travels up to 75,000 km a year speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia. Additionally, he organizes workshops and meetups where he shares tips around SEO, Social Media and Analytics.*
*Together with Lucasz, we first dive into SEO and Mobile Marketing in 2021. Then we discuss the importance of website speed, what tools can help us check and improve that. Regarding website and mobile, Lucasz stresses the importance of having a mobile website version especially after the rumors around Google. In fact, it's been said that those who don't have a mobile version of their website, will not be ranked on Google at all!
True or not that may be, it indicates how important it is to have a mobile website version and a version…
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Dec 1, 2020
Episode 5 - What to Expect from Mobile Marketing in 2021
*In our fifth episode, we have a chat with the SVP of Business Development of Creative Clicks Toronto, Jordan Cunningham, who was also one of the guests of our very first cctalks episode. Together we discuss what the end of 2020 is going to look like for mobile marketing - especially considering the upcoming holiday campaigns season- and what to expect from 2021.*
*One of the verticals to particularly look out for is food delivery. As Jordan says, this particular trend, although accelerated by the pandemic, is likely to be something we are going to continue to see into 2021 and probably into the future after the pandemic.*
*With regards to mobile ads, It does not seem we will see any spending drop even after the holidays. It all depends on which verticals we are looking at, but according to Jordan, gaming, health, and fitness, among others, will continue to go strong in the next months and brands will be willing to spend more money on ads to promote this type of products. *
*If you…
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Nov 17, 2020
Episode 4 - Creative Clicks China and the APAC Mobile Marketing
“Streaming and entertainment clients, they didn’t really slow down a lot during this crisis, instead they started to move larger budget volumes especially starting August”
In our fourth episode, we discuss Creative Clicks China and the latest developments in mobile marketing in the APAC region- the first one affected by COVID-19- together with the Managing Director of Creative Clicks APAC.
One of the verticals who has started investing significantly high budgets again is e-comm. In fact, if the vertical took a huge hit during the middle of the pandemic, with flights restrictions and all the regulations about transportation, now thanks to cargo flights back on their routes and with the possibility of moving products, business has gotten back to usual if not increased.
What about the other verticals? Which one will see significant growth in the upcoming months in the APAC region? Listen to the full episode to find out.
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Nov 2, 2020
Episode 3 - The Power of Video in Mobile Marketing
"The really good news today is that video ads can be run on almost all social media channels. However, some are very tuned to a particular demographic.”
In our third episode, we have the pleasure to discuss the power of video in mobile marketing with two special guests: Clive Roach, Director of Social Media at Signify (formerly known as Philips Lighting) and Ieva Vaitiekunaite, the Social Media Marketing Specialist at Signify.
In the last years, video marketing has seen incredible growth and it is actually expected to account for 80% of the total mobile data traffic by 2022. This is why, if you are a marketeer, this is the time to focus more on videos and to include more of this format in your marketing strategy.
To learn more about how to build a strong video strategy within your mobile marketing plans, make sure to listen to this episode.
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Oct 8, 2020
Episode 2 - Opportunities for Mobile Marketers on TikTok
*“Brands need to understand that who controls the content is the users [...], the users don’t want brands to tell them what the hottest trends are, they are the hottest trends”. *
*In our second episode of CC talks, we dive into one of the most attractive social media of the moment for brands, TikTok, together with Adi Waldman the Managing director of CC Israel and we discuss the hottest opportunities on this platform for mobile marketers. *
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Sep 9, 2020
Episode 1 - Mobile Marketing in Q4 2020
*In our first episode, we are happy to introduce you our CEO Raymond Kokken and our SVP Business Development Jordan Cunningham. Together we discuss what we can expect in mobile marketing from this upcoming Q4 and how factors such as the COVID-19 pandemic and the new privacy regulations soon-to-be-released by Apple will impact the market. In case you have questions or you would like to discuss business with us, feel free to contact sales@creativeclicks.com.*
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