EP 19 | Athelo Group: Brand Creation & Relationship Management
Play • 43 min

Founder and CEO of Athelo Group, Andrew Stallings joins the show to educate us on the idea of a brand. In the very short, Athelo Group is a sports agency but they go way deeper than the surface of just an agency. Within Athelo, they pride themselves on their relationships with athletes and their partnerships with companies. If you are familiar with the professional sports world, you understand that most agencies strive for the big names within the “big 4” sports; baseball, basketball, football, hockey. Stallings leads Athelo Group towards the more niche sports including; volleyball, surfing, NASCAR, E Sports, and many more. 


On the daily Andrew manages partnerships, creates brand strategies for each individual athlete, oversees player marketing and promotional strategies for personal brand development with goal of growing social following and enhancing fan engagement creatively.


In this episode, Andrew discusses:


-       What a brand is and how to find yours

-       Establishing your personal brand

-       The importance of relationships


-       Marketing your company

-       How to run your socials to your benefit

-       Action steps for a new business

-       Core beliefs as a success leader


Andrew was a blessing to have on the show and brought A LOT to the table. If you are interested in growing yourself, your brand, and increasing your impact, this is a must listen! 

If you have any questions for us, feel free to reach out with the information below! If you happened to enjoy this episode we really appreciate ratings, reviews, and shares.


Reach out Andrew Stallings

Via LinkedIn: Andrew Stallings

Instagram: @athelogroup

Website: www.athelogroup.com


Reach out to Connor Derrickson

Via email: connorderrickson@twinsbaseball.com

Via Instagram: @connorderrickson

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