Essentials when pricing your product. The what, the why and the how!!
Play • 22 min

What I want to talk about today is pricing your product.
It is something I get asked about a lot and also something I see with a lot of businesses and not just start ups but those who have been going for years get not quite get right.

Whenever I start a Business Coaching session it is one of the first things I make sure to cover with clients.  

If you have not got this first part right then no matter how many sales you have it will be hard to cover your expenses that come with running a product based business.

You need to think about all the elements and parts that go into your product costs and then work out from there if you are going to wholesale your product or sell Direct to consumer (DTC).

I discuss some things to add in to your costings as well as what to leave out!

Let me know where you are at and if you found this helpful.  You can also download my freebies tips on pricing your product to grab some calculations and examples in there.

If you want my spreadsheet I chat about in the show I can let you know once it is available!!

Thank you so much for listening to thelotco business podcast.  If you enjoyed this episode please make sure you subscribe to receive future episodes as they are released and I'd be so so grateful for a review on Apple podcast.

You can find out more about thelotco at @thelotco or

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Find more details at

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business.
Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

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