Most companies understand that we need to be able to tell the story of what we do to our customers.
However it turns out that there are powerful advantages to being able to communicate our story to our own team members.
In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.
The question is, how can we do this effectively, while also running a profitable, competitive business?
Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.
Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.
A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.
In this podcast, Martha will be talking about:
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