The Rick Kettner Podcast
Rick Kettner
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Practical tips to help entrepreneurs seize great opportunities and overcome difficult challenges in business and life.
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Sep 2, 2022
#122: Here Are The 5 Books I Read In August 2022! What Did You Read?
In this episode, I share the highlights and key takeaways from the books I read In August 2022. The insights within this month’s reading list provide valuable insights on the subjects of economics, psychology, productivity and even provide recommended science fiction books.
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► https://youtu.be/DeE9wOxtkdo
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1. MISTAKES WERE MADE (BUT NOT BY ME) by Carol Tavris and Elliot Aronson
Buy It On Amazon or Audible ➜ https://geni.us/Mistakes-Were-Made
Buy It On Apple Books ➜ https://apple.co/3ctNp7D
2. THINK LIKE A ROCKET SCIENTIST by Ozan Varol
Buy It On Amazon or Audible ➜ https://geni.us/RocketScientist-OVarol
Buy It On Apple Books ➜ https://apple.co/3AY1rIb
3. GOOD ECONOMICS FOR HARD TIMES by Abhijit V. Banerjee and Esther Duflo
Buy It On Amazon or Audible ➜ https://geni.us/Good-Economics-Book
Buy It On Apple Books ➜ https://apple.co/3ABrVxL
4. UPGRADE by Blake Crouch
Buy It On Amazon or Audible ➜ https://geni.us/Upgrade-Blake-Crouch
Buy It On Apple Books ➜ https://apple.co/3csVvgE
5. THE BOY CRISIS by Warren Farrell and John Gray
Buy It On Amazon or Audible ➜ https://geni.us/The-Boy-Crisis
Buy It On Apple Books ➜ https://apple.co/3ARxFnd
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
Follow Rick Kettner for episode updates, book recommendations, and more.
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Aug 19, 2022
#121: My Top 5 FICTION Books Of All Time → And Other Entertaining Reads!
There is something special about reading a great fiction book! While about 90% of my reading is geared towards non-fiction, I like to mix things up from time to time by diving into a compelling novel. So, I thought it would be fun to share my top 5 fiction books of all time, along with some bonus recommendations at the end of the list.
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► https://youtu.be/TjAVgxp_nDI
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1. DAEMON by Daniel Suarez
Buy It On Amazon or Audible ➜ https://geni.us/Daemon-Book
Buy It On Apple Books ➜ https://apple.co/3QraZQE
2. RECURSION by Blake Crouch
Buy It On Amazon or Audible ➜ https://geni.us/Recursion-Blake-Crouch
Buy It On Apple Books ➜ https://apple.co/3BS1WEy
3. FREEDOM™️ by Daniel Suarez
Buy It On Amazon or Audible ➜ https://geni.us/Freedom-D-Suarez-Book
Buy It On Apple Books ➜ https://apple.co/3BSoxRk
4. THE MARTIAN by Andy Weir
Buy It On Amazon or Audible ➜ https://geni.us/The-Martian-Andy-Weir
Buy It On Apple Books ➜ https://apple.co/3A4zxts
5. TERMINAL RAGE by A.M. Khalifa
Buy It On Amazon or Audible ➜ https://geni.us/Terminal-Rage-Book
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST BUSINESS BOOK GIFT IDEAS
📚 https://youtu.be/3DdoJLm0i4Q
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Jul 29, 2022
#120: Here Are The 5 Books I Read In July 2022! What Did You Read?
In this episode, I share the highlights and key takeaways from the books I read In July 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to growing a successful YouTube channel, building a community around your business, developing humor, parenting and technology.
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► https://youtu.be/weg-cYh0YW8
1. THE YOUTUBE FORMULA by Derral Eves
Buy It On Amazon or Audible ➜ https://geni.us/The-YouTube-Formula
2. THE BUSINESS OF BELONGING by David Spinks
Buy It On Amazon or Audible ➜ https://geni.us/Business-Of-Belonging
3. HUMOR, SERIOUSLY by Jennifer Aaker and Naomi Bagdonas
Buy It On Amazon or Audible ➜ https://geni.us/Humor-Seriously
Buy It On Apple Books ➜ https://apple.co/3az4YCb
4. THE GIFT OF FAILURE by Jessica Lahey
Buy It On Amazon or Audible ➜ https://geni.us/The-Gift-Of-Failure
Buy It On Apple Books ➜ https://apple.co/3B5I2oO
5. FUTUREPROOF by Kevin Roose
Buy It On Amazon or Audible ➜ https://geni.us/Futureproof-KevinRoose
Buy It On Apple Books ➜ https://apple.co/3Ro07V3
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://youtu.be/iHdbOLUHPfY
Follow Rick Kettner for episode updates, book recommendations, and more.
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Jul 1, 2022
#119: Here Are The 5 Books I Read In June 2022! What Are You Reading?
In this video, I share the highlights and key takeaways from the 5 books I read In June 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to mindest, climate change, habit development, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/9yoKOgnrtT8
1. THE MAN WHO BROKE CAPITALISM by David Gelles
Buy It On Amazon ➜ https://www.amazon.com/dp/198217644X/
2. THE CODDLING OF THE AMERICAN MIND by Greg Lukianoff and Jonathan Haidt
Buy It On Amazon ➜ https://www.amazon.com/dp/0735224897/
3. HOW TO AVOID A CLIMATE DISASTER by Bill Gates
Buy It On Amazon ➜ https://www.amazon.com/dp/0385546130/
4. TRIGGERS by Marshall Goldsmith and Mark Reiter
Buy It On Amazon ➜ https://www.amazon.com/dp/0804141231/
5. NUMBERS DON’T LIE by Vaclav Smil
Buy It On Amazon ➜ https://www.amazon.com/dp/0143136224/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://youtu.be/iHdbOLUHPfY
Follow Rick Kettner for episode updates, book recommendations, and more.
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Jun 3, 2022
#118: Here Are The 6 Books I Read In May 2022! What Are You Reading?
In this episode, I share the highlights and key takeaways from the 6 books I read In May 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, product development, caste systems, parenting, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/ca74ZSl3oy8
1. BUILD by Tony Fadell
Buy It On Amazon ➜ https://www.amazon.com/dp/0063046067/
2. THIS IS HOW THEY TELL ME THE WORLD ENDS by Nicole Perlroth
Buy It On Amazon ➜ https://www.amazon.com/dp/1635576059/
3. CORRUPTIBLE by Brian Klaas
Buy It On Amazon ➜ https://www.amazon.com/dp/1982154098/
4. THE MADNESS OF CROWDS by Douglas Murray
Buy It On Amazon ➜ https://www.amazon.com/dp/1635579988/
5. CASTE by Isabel Wilkerson
Buy It On Amazon ➜ https://www.amazon.com/dp/0593230256/
6. ALL JOY AND NO FUN by Jennifer Senior
Buy It On Amazon ➜ https://www.amazon.com/dp/0062072226/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://youtu.be/iHdbOLUHPfY
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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May 27, 2022
#117: Top 7 Best Books For Raising Kids To Become Entrepreneurs in 2022
Today, it’s more valuable than ever to either be an entrepreneur or to have entrepreneurial tendencies. Therefore, it’s essential to help our kids learn to think more like entrepreneurs. Each of these books can provide you with valuable tips to help improve the adaptability and overall success of your child in the future.
So, let’s explore the seven of the best books for raising kids to become entrepreneurs.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-books-for-raising-kids-to-be-entrepreneurs/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/LF2pYJJe6hU
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1. RANGE by David Epstein
Book Summary ➜ https://youtu.be/Om79L0U9H_k
Buy It On Amazon ➜ https://www.amazon.com/dp/0735214506/
2. A MORE BEAUTIFUL QUESTION by Warren Berger
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/
3. MINDSET by Carol S. Dweck
Book Summary ➜ https://youtu.be/BxlPK1cKn0U
Buy It On Amazon ➜ https://www.amazon.com/dp/0345472322/
4. GRIT by Angela Duckworth
Book Summary ➜ https://youtu.be/OVkjIzXh-ac
Buy It On Amazon ➜ https://www.amazon.com/dp/1501111108/
5. THE SERENDIPITY MINDSET by Christian Busch
Book Summary ➜ https://youtu.be/6SM24_RNLWw
Buy It On Amazon ➜ https://www.amazon.com/dp/0593086023/
6. PEAK by Anders Ericsson and Robert Pool
Book Summary ➜ https://youtu.be/7Q4at_X9U5M
Buy It On Amazon ➜ https://www.amazon.com/dp/0544947223/
7. TINY HABITS by BJ Fogg
Buy It On Amazon ➜ https://www.amazon.com/dp/0358003326/
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/iHdbOLUHPfY
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://youtu.be/wCN0Qk0eaio
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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May 13, 2022
#116: TOP 3 TIPS from RANGE by David Epstein - Book Summary #37
Many people believe the key to success is to specialize early. They seek to get a head start in life by identifying a promising opportunity and then focusing all their time and effort on mastering relevant skills.
Range by David Epstein explains how engaging in a “sampling period” prior to specialization improves career selection, enhances our ability to solve complex problems, and boosts our creativity. It’s a must-read for anyone wanting to unlock greater opportunities for success in life.
So, let’s explore 3 of my favorite insights from Range by David Epstein.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/range-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Om79L0U9H_k
WANT TO PICK UP A COPY OF RANGE?
Buy It On Amazon ➜ https://www.amazon.com/dp/0735214484/
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/iHdbOLUHPfY
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://youtu.be/wCN0Qk0eaio
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
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► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Apr 29, 2022
#115: Here Are The 6 Books I Read In April 2022! What Are You Reading?
In this episode, I share the highlights and key takeaways from the 6 books I read In April 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, investing, coaching, parenting, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/uGKjYpeC8j8
1. THE PSYCHOLOGY OF MONEY by Morgan Housel
Buy It On Amazon ➜ https://www.amazon.com/dp/0857199099/
2. UNDER A WHITE SKY by Elizabeth Kolbert
Buy It On Amazon ➜ https://www.amazon.com/dp/0593136276/
3. HOW TO TALK SO KIDS WILL LISTEN & LISTEN SO KIDS WILL TALK by Adele Faber and Elaine Mazlich
Buy It On Amazon ➜ https://www.amazon.com/dp/1451663870/
4. 12 RULES FOR LIFE by Jordan B. Peterson
Buy It On Amazon ➜ https://www.amazon.com/dp/0141988517/
5. THE WHOLE-BRAIN CHILD by Daniel J. Siegel and Tina Payne Bryson
Buy It On Amazon ➜ https://www.amazon.com/dp/0553807919/
6. EVERY MOMENT MATTERS by John O'Sullivan
Buy It On Amazon ➜ https://www.amazon.com/dp/1734342609/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://youtu.be/iHdbOLUHPfY
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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Apr 15, 2022
#114: How To Learn Any New Skill Quickly And Effectively - 7 Proven Tips!
Whether you want to pursue a fun hobby, upgrade your work skills, or change careers entirely, learning something new can be challenging and fulfilling.
Unfortunately, many people give up on their goals due to unforeseen challenges and setbacks. But by adopting best practices and avoiding common mistakes, we can improve our ability to acquire new skills. So, today, we’re going to explore seven proven tips for learning a new skill quickly and effectively.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-learn-a-new-skill-quickly/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/GaSr1EOoaR0
WANT TO PICK UP A COPY OF Ultralearning?
Buy It On Amazon ➜ https://www.amazon.com/dp/006285268X/
WANT TO PICK UP A COPY OF Atomic Habits?
Buy It On Amazon ➜ https://www.amazon.com/dp/0735211299/
WANT TO PICK UP A COPY OF Tiny Habits?
Buy It On Amazon ➜ https://www.amazon.com/dp/0358003326/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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Apr 1, 2022
#113: Here Are The 5 Books I Read In March 2022! What Are You Reading?
In this video, I share the highlights and key takeaways from the 5 books I read In February 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, economy, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/3vermEk63Bw
1. WRITE USEFUL BOOKS by Rob Fitzpatrick
Buy It On Amazon ➜ https://www.amazon.com/dp/1919621601/
Book Summary ➜ https://youtu.be/bKuEySkYjV4
2. DEBT by David Graeber
Buy It On Amazon ➜ https://www.amazon.com/dp/1612194192/
3. THE BOOK OF BEAUTIFUL QUESTIONS by Warren Berger
Buy It On Amazon ➜ https://www.amazon.com/dp/163286956X/
4. INVENT & WANDER The Collected Writings of Jeff Bezos with an introduction by Walter Isaacson
Buy It On Amazon ➜ https://www.amazon.com/dp/1647820715/
5. HERO ON A MISSION by Donald Miller
Buy It On Amazon ➜ https://www.amazon.com/dp/1400226945/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
THE BEST SOCIAL MEDIA MARKETING BOOKS
📚 https://youtu.be/vlYC6jWS-Ps
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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Mar 18, 2022
#112: How To Master Any Skill with PEAK by Anders Ericsson - Book Summary #36
One of the most common myths about experts and world-class performers is that natural talent plays a significant role in their success. In other words, they are gifted with an unfair advantage that others simply lack.
Peak by Anders Ericsson and Robert Pool is about the real secret behind the success of expert performers. It covers practical tips and insights for anyone interested in improving themselves and learning how to master anything.
So, let’s explore some of my favorite insights from Peak by Eric Andersson and Robert Pool.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/peak-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/7Q4at_X9U5M
WANT TO PICK UP A COPY OF PEAK?
Buy It On Amazon ➜ https://www.amazon.com/dp/0544947223/
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/iHdbOLUHPfY
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be…
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Mar 4, 2022
#111: Here Are The 5 Books I Read In February 2022! What Are You Reading?
In this video, I share the highlights and key takeaways from the 5 books I read In February 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, economy, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/oqUNZEC2lR4
1. THE FOUNDERS By Jimmy Soni
Buy It On Amazon ➜ https://www.amazon.com/dp/1501197266/
2. PRINCIPLES FOR DEALING WITH THE CHANGING WORLD ORDER By Ray Dalio
Buy It On Amazon ➜ https://www.amazon.com/dp/1982160276/
3. THE DEFICIT MYTH By Stephanie Kelton
Buy It On Amazon ➜ https://www.amazon.com/dp/1529352525/
4. HOW WILL YOU MEASURE YOUR LIFE By Clayton M. Christensen
Buy It On Amazon ➜ https://www.amazon.com/dp/0062102419/
5. THE SECOND MOUNTAIN By David Brooks
Buy It On Amazon ➜ https://www.amazon.com/dp/0812993268/
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEME…
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Feb 18, 2022
#110: The “10,000-Hour Rule” Debunked: Here’s A Better Way To Learn
The 10,000-hour rule was made famous by author Malcolm Gladwell in his best-selling book Outliers (2008). In it, Gladwell suggests that the key to becoming world-class at something is to spend 10,000 hours engaging in the activity. Unfortunately, it isn’t true.
The 10,000 hour rule gives the impression that any time spent engaging in a goal activity would lead to further improvement. However, Anders Ericsson, the Swedish psychologist responsible for the research on which the 10,000-hour rule was based suggests that to improve your skill at any goal activity, the method of practice is what matters, not the time spent.
This episode covers those 3 methods of practice, proven effective in the growth and development of any new skill you are striving to achieve.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10000-rule-debunked/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/FGgPTG6f3g4
📖 BOOKS MENTIONED IN THIS EPI…
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Feb 4, 2022
#109: Here Are The 6 Books I Read In January 2022! What Are You Reading?
In this video, I thought it would be fun to the highlights and key takeaways from the 6 books I read In January 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, skill development, and personal growth.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Z1AA5O72EVc
1. A MORE BEAUTIFUL QUESTION by Warren Berger
Buy It On Amazon ➜ https://www.amazon.com/dp/1620401452/
2. THE PRICE OF TOMORROW by Jeff Booth
Buy It On Amazon ➜ https://www.amazon.com/dp/1999257421/
3. EVERYBODY LIES by Seth Stephens-Davidowitz
Buy It On Amazon ➜ https://www.amazon.com/dp/0062390856/
4. THE ART AND BUSINESS OF ONLINE WRITING by Nicolas Cole
Buy It On Amazon ➜ https://www.amazon.com/dp/0998203491/
5. THE DAWN OF EVERYTHING by David Graeber and David Wengrow
Buy It On Amazon ➜ https://www.amazon.com/dp/0374157359/
6. BRAND NEW NAME by Jeremy Miller
Buy It On Am…
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Jan 28, 2022
#108: Here’s Why I’m Launching A NEW YouTube Channel…
I am excited to announce that I am launching a BRAND NEW YouTube Channel!
This new channel helps you easily discover quick tips on a variety of business-related topics, including startups, marketing, product development, leadership, management, and productivity. The idea is to feature smaller clips that may otherwise be buried within longer-form content on my main channel. That way, you can more easily discover tips and insights that relate to your interests or goals.
So if you are looking for the best quick tips on anything relating to business, entrepreneurship, startups, marketing, and more... I invite you to subscribe to "Rick Kettner Clips" so that you don't miss out on powerful tips and insights you may miss here.
SUBSCRIBE TO THE RICK KETTNER CLIPS CHANNEL FOR QUICK TIPS
➡ https://www.youtube.com/channel/UCOd6i8GfgdHG-zYepe7Mzdw?sub_confirmation=1
Follow Rick Kettner on social media.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► ht…
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Jan 21, 2022
#107: The Best Mental Models For Business - Part 1 of ???
Whether you're building a startup, developing a product, or crafting a marketing campaign, there are many choices to make and problems to solve.
Mental models are tools for addressing common challenges in business and life. They provide us with frameworks for making sense of things and ultimately solving complex problems. Having recently explored some excellent resources covering mental models. I thought it would be helpful to share my top 5 best mental models for business.
If you'd like to see more mental models for business, please click the like button or post a comment to let me know. With that said, let’s dive into the list…
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/ZPrM7raqtjI
THE TOP 50 BEST BUSINESS BOOKS
📚 https://youtu.be/c5-d_3aBATo
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
THE BES…
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Jan 14, 2022
#106: TOP 3 TIPS from THE SERENDIPITY MINDSET by CHRISTIAN BUSCH - Book Summary #35
Success in life comes down to a combination of luck and hard work. However, luck is often seen as a blind and uncontrollable factor in our lives. We either have, or we don’t. As a result, it can be tempting to wait for luck to strike or to assume it never will.
The Serendipity Mindset by Christian Bush is about the art and science of creating good luck. It’s a practical guide to setting up the right conditions for serendipity to occur and being ready to capitalize on it when it does. While you cannot control the results or the specific outcomes, you can increase the odds of luck occurring in your life.
So, let’s explore some of my favorite insights from The Serendipity Mindset.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/the-serendipity-mindset-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/x5E_cOMGcMI
WANT TO PICK UP A COPY OF THE SERENDIPITY MINDSET?
Buy It On Amazon ➜ https://www.amazon.com/d…
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Jan 7, 2022
#105: My Favorite Books From 2021! What Did You Read?
In this video, I thought it would be fun to share 10 of my favorite reads from 2021. This list includes books on business, personal growth, and other interesting topics. To be clear, these are books that I READ in 2021, not necessarily published in 2021.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/-wh-ZiXPa8U
1. GOOD STRATEGY / BAD STRATEGY by Richard Rumelt
Buy It On Amazon ➜ https://www.amazon.com/dp/1781256179/
2. THE SERENDIPITY MINDSET by Christian Busch, PhD
Buy It On Amazon ➜ https://www.amazon.com/dp/0593086023/
Book Summary ➜ https://youtu.be/6SM24_RNLWw
3, 4, 5. THE GREAT MENTAL MODELS by Rhiannon Beaubien and Shane Parrish
Volume 1. Buy It On Amazon ➜ https://www.amazon.com/dp/1999449002/
Volume 2. Buy It On Amazon ➜ https://www.amazon.com/dp/1999449037/
Volume 3. Buy It On Amazon ➜ https://www.amazon.com/dp/1999449061/
6. PEAK by Anders Ericsson
Buy It On Amazon ➜ https://www.amazon.com/dp/0544947223/
7. CHATTER by Ethan Kros…
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Dec 31, 2021
#104: What’s On Your List? Here Are 10 Books I’ll Be Reading In 2022
In this episode, I thought it would be fun to quickly share 10 books that I’m most excited to read in 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business or personal growth.
This list includes books on product development, science, improvisation, human history, health, and more. I hope these books will inspire you to either pick up a copy yourself or choose another book that excites you to get started reading in 2022.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/VdyMAby7XY4
1. PRODUCT-LED GROWTH By Wes Bush
Buy It On Amazon ➜ https://www.amazon.com/dp/1798434520/
2. 7 POWERS: THE FOUNDATION OF BUSINESS STRATEGY By Hamilton Helmer
Buy It On Amazon ➜ https://www.amazon.com/dp/0998116319/
3. DECODED: THE SCIENCE BEHIND WHY WE BUY By Phil Barden
Buy It On Amazon ➜ https://www.amazon.com/dp/1118345606/
4. GENIUS: THE LIFE AND SCIENCE OF RIC…
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Dec 17, 2021
#103: TOP 3 TIPS from GRIT by ANGELA DUCKWORTH - Book Summary #34
Why do some people succeed while others fall short of their full potential? The answer to this simple question has broad implications within sports, business, and life. Not only can it help us improve our odds for success, but it can also help us recruit better team members, identify better business partners, and help others develop and grow.
So, to answer this question, let’s explore three of the most valuable insights from Grit by Angela Duckworth.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/grit-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/OVkjIzXh-ac
WANT TO PICK UP A COPY OF GRIT?
Buy It On Amazon ➜ https://www.amazon.com/dp/1501111116/
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/iHdbOLUHPfY
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://youtu.be/wCN0Q…
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Dec 3, 2021
#102: TOP 3 TIPS from MINDSET by CAROL S. DWECK - Book Summary #33
We often set artificial limitations on our abilities in life. For example, we may believe that we’ll never be good at creative writing, public speaking, or other valuable skills. In some cases, we reach these conclusions based on a few early attempts that either didn’t go well or ended with a negative experience.
Mindset by Carol S. Dweck is about unlocking our full potential by maintaining a growth mindset. Rather than assuming our abilities are static or fixed, this mindset recognizes that we can develop new skills over time. So, by switching from a fixed mindset to a growth mindset, we can unlock new options for ourselves and others.
With that in mind, let’s explore my three favorite insights from the book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/mindset-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/BxlPK1cKn0U
WANT TO PICK UP A COPY OF MINDSET?
Buy It On Amazon ➜ https://www.amazon.com/…
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Nov 19, 2021
#102: How To Get Out Of A Startup Rut - Startup Vlog 014
In this episode, I share two powerful strategies for breaking out of a startup rut. It's all too common for startup founders to get caught up in difficult decisions or overwhelm. Fortunately, the two strategies we'll cover here can help you get your startup back on track.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/-87KBkcqkao
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
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Nov 12, 2021
#101: How To Build A Startup Growth Equation - Startup Vlog 013
In this episode, we explore how to build a startup growth equation by identifying effective growth levers for your specific business. By doing so, you can avoid getting caught up in energy-consuming strategies that provide minimal results. So let's dive deep into how to build a growth equation for your business and what it means to choose a north star metric.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/VjVgLTR3oSw
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Nov 5, 2021
#100: How To Choose The Best Startup Metrics - Startup Vlog 012
In this episode, we explore how to choose the best startup metrics to accurately measure progress for your startup. Choosing the right metrics is critical in gathering accurate data on whether or not you are moving in the right direction. Poorly selected metrics can often become more of a distraction and create general confusion, rather than provide you with any useful feedback. So, let’s look at a powerful framework that will help you determine the metrics that will ultimately matter in the success of your business.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/buE8LCr9WYg
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://yo…
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Oct 29, 2021
#099: How To Choose Co-Founders For Your Startup - Startup Vlog 011
In this episode, we explore how to choose co-founders for your startup. Choosing a great co-founder can make all the difference in your startup's success. However, poorly selected co-founders can overcomplicate decisions, slow your progress, and hurt the culture of the business. So, let’s look at what makes a GREAT co-founder, what makes a POOR co-founder, and how to navigate difficult co-founder decisions.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/gOe_1Uh-738
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced…
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Oct 22, 2021
#098: My Biggest Startup Regrets As An Entrepreneur - Startup Vlog 010
In this episode, we'll explore my biggest startup regrets as an entrepreneur, relating to my current venture. I will share how I’m spending my time, important thoughts and reflections, and describe what I wish I had done differently knowing what I know now. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/7MHjgZ9Kw6s
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Oct 15, 2021
#097: How To Get Support And Accountability As An Entrepreneur - Startup Vlog 009
In this episode, we'll explore the importance of accountability and support for entrepreneurs. I'll also be addressing why this is so critical when growing your own business. A great support system will greatly improve accountability, objectivity, and talking through challenges. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/mBMILGAUbWQ
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Oct 8, 2021
#096: How To Hire For Your Startup - The Startup Vlog #008
In this episode, we'll explore how to hire the right people for your startup. Recruiting talented people plays a critical role in the success of your venture. So, I’m going to share my thoughts on when to hire, who to hire, and how to collaborate more effectively. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/8CFrdol3Rn0
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Oct 1, 2021
#095: How To Make Faster Startup Progress - The Startup Vlog #007
In this seventh episode of The Startup Vlog, we'll explore how to make faster startup progress. This involves getting clear on your top priorities and finding ways to improve productivity. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/vgV5bTP5JZg
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Sep 24, 2021
#094: How To Build A Minimum Viable Product In A Startup - The Startup Vlog #006
In this sixth episode of The Startup Vlog, I talk about how to build a minimum viable product or MVP. It's a powerful way to test the core assumptions of your startup with real customers quickly and inexpensively. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/__J1CLJpQeM
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Sep 17, 2021
#093: How To Think About Marketing When Building A Startup - The Startup Vlog #005
In this fifth episode of The Startup Vlog, I talk about how to think about marketing when building a startup. We will cover why it's important to think about marketing right from the beginning and how to validate your startup idea through crucial early customer conversations. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/rxkdURKUZT8
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Sep 10, 2021
#092: How To Define Product Scope In A Startup - The Startup Vlog #004
In this fourth episode of The Startup Vlog, I will share how to define product scope. This is a critical step that allows you to reduce complexity and develop your product faster. While also ensuring that the final product is exactly what your ideal customer wants. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/YnoPQHiHOvw
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Sep 3, 2021
#091: How To Get Feedback About Your Startup Idea - The Startup Vlog #003
In this third episode of The Startup Vlog, I will share how to gather useful and honest feedback from early potential customers. This is a great way to improve your business, product, or service idea to help create the solution that people actually want. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/221MBgSI-DA
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Aug 27, 2021
#090: How To Think About A New Startup Idea - Startup Vlog #002
In this second episode of The Startup Vlog, we are going to be taking a look at the most crucial points to focus on when beginning a new startup. I will also share my startup idea along with the first action steps I will be taking to get started. Be sure to subscribe if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/_KGg616sfhY
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke
playlist_add
Aug 20, 2021
#089: How To Start A Startup with Rick Kettner - Startup Vlog #001
I'm starting a brand new startup that is unrelated to any product, service, or brand that I've worked on in the past. Along with the new venture, I'm launching a new video series to provide a behind-the-scenes look at what is involved in building a startup. This first episode provides a quick overview of what to expect from the series. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/8pC5X4oaUIA
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8…
playlist_add
Aug 13, 2021
#088: The 5 Best Product Development Tips From 281 Books
Product development is about more than just building something new. It’s about coming up with an effective solution to a real problem that customers are facing. By effectively addressing their needs, you can attract more positive reviews, encourage word-of-mouth referrals, and drive repeat business in the future.
With this in mind, let’s explore five of the best product development tips from 281 business books that I’ve read over the last 22 years as an entrepreneur. Each of these insights can help you build superior products and services for your customers.
CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:
🌎 https://rickkettner.com/the-5-best-product-development-tips/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/CmpQ-c-RbjY
📚 BOOKS MENTIONED IN EPISODE
1. THE MOM TEST by Rob Fitzpatrick
2. THE LEAN STARTUP by Eric Ries
3. SPRINT by Jake Knapp
4. START AT THE END by Matt Wallaert
5. PERENNIAL SELLER by Ryan Holiday
THE BEST PRODUCT DEVELOPM…
playlist_add
Aug 4, 2021
#087: The 6 Best Productivity Tips From 281 Books
There never seems to be enough time. Even after a seemingly productive day, where we accomplish many things, it can still feel like we’re constantly falling behind. So, let’s explore how six of the best productivity tips from 281 books can help. Each of these tips addresses a unique aspect of productivity. Together, they can help us escape the endless rat race of life and take back control of our time and energy.
CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:
🌎 https://rickkettner.com/the-6-best-productivity-tips/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/UhsJVsxB_DY
📚 BOOKS MENTIONED IN EPISODE
1. THE 4 HOUR WORKWEEK by Tim Ferriss
2. THE ONE THING by Gary Keller
3. WHO NOT HOW by Dan Sullivan & Benjamin Hardy
4. DIGITAL MINIMALISM by Cal Newport
5. INDISTRACTABLE by Nir Eyal
6. MAKE TIME by Jake Knapp and John Zeratsky
7. YOUR BRAIN AT WORK by David Rock
8. ATOMIC HABITS by James Clear
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.b…
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Jul 28, 2021
#086: TOP 3 TIPS from CHATTER by ETHAN KROSS - Book Summary #32
We all have an inner voice that we can use to evaluate our actions, learn from past mistakes, and better prepare for the future. Unfortunately, all too often, this voice turns into a stream of negative thoughts and emotions. And, rather than help us improve, it can hold us back by causing rumination, anxiety, and even self-sabotage.
Chatter by Ethan Kross is about how to tame and properly harness your inner voice. It covers practical tips for enjoying the many benefits of self-reflection and introspection while greatly reducing unproductive and negative self-talk. So, if you have a harsh inner critic that is stifling your growth or holding you back in life, this book can help.
Let’s explore three of my favorite insights from the book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/chatter-by-ethan-kross-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/i0gdp6cu5pQ
WANT TO PICK UP A COPY OF CHATTER?
Buy It…
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Jul 21, 2021
#085: TOP 3 TIPS from WRITE USEFUL BOOKS by ROB FITZPATRICK - Book Summary #31
Most nonfiction books either fail to attract an audience or achieve only short-term success. The few that manage to generate a high volume of sales often do so through expensive marketing campaigns, temporary media buzz, or author popularity. As a result, it’s rare for new authors to break through and create a lasting impact.
Write Useful Books by Rob Fitzpatrick provides an alternative path. It explains how to plan, write, test, and refine engaging nonfiction books using proven strategies from the world of entrepreneurship. The approach can help a new author create a truly useful book that automatically attracts new readers through word-of-mouth referrals.
Let’s explore three of my favorite insights from the book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/write-useful-books-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/bKuEySkYjV4
WANT TO PICK UP A COPY OF WRITE USEFUL BOOKS?
Buy It On Amazon…
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Jul 7, 2021
#084: The 5 Best Startup Tips & Advice From 281 Books
There are countless books, articles, and podcasts that cover helpful advice for startup founders. However, some insights are far more valuable and essential than others. So, I’d like to share 5 of the best startup tips and strategies from 281 business books that I’ve read over the last 22 years as an entrepreneur. Let’s dive right into it.
CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-5-best-startup-tips-and-advice
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/HaZLKONdFYQ
📚 BOOKS MENTIONED IN EPISODE
1. THE MOM TEST by Rob Fitzpatrick
2. THE LEAN STARTUP by Eric Ries
3. TRACTION by Gabriel Weinberg & Justin Mares
4. THE START-UP J CURVE by Howard Love
5. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
6. ZERO TO ONE by Peter Thiel
7. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries and Jack Trout
THE 10 BEST STARTUP BOOKS
📚https://rickkettner.com/the-10-best-startup-books/
THE 10 BEST ENTREP…
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Jun 30, 2021
#080: The 50 Best Business Books For Entrepreneurs To Read In 2021
Let’s explore 50 of the best business books of all time. This list is made up of influential classics and personal favorites that have guided my entrepreneurial journey over the last 22 years. Each one covers unique and valuable insights that I believe can help you achieve your goals in business and beyond.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-50-best-business-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/c5-d_3aBATo
STARTUP BOOKS
1. The Start-Up J Curve by Howard Love
2. The Lean Startup by Eric Ries
3. The Mom Test by Rob Fitzpatrick
4. The Hard Thing About Hard Things by Ben Horowitz
5. Zero To One by Peter Thiel
BUSINESS STRATEGY BOOKS
6. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
7. The Innovator’s Dilemma by Clayton Christensen
8. Understanding Michael Porter by Joan Magretta
9. Crossing The Chasm by Geoffrey A. Moore
10. Good Strategy / Bad Strategy by Richard Rumelt
11. Good…
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Jun 23, 2021
#080: The 10 Best Marketing Tips & Strategies From 281 Books
Many great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.
Some of the essential topics include:
➜ How to build momentum with a new product
➜ The right way to communicate your message
➜ How to identify the best marketing opportunities
➜ How to gain a big advantage over rival brands
➜ Creative ways to get people to try your product
➜ Simple ways to boost word-of-mouth referrals
CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-10-best-marketing-tips-and-strategies
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/a3a0SHcqpUQ
📚 BOOKS MENTIONED IN EPISODE
1. THIS IS MARKETING by Seth Godin
2. MARKETING MADE SIMPLE by Donald Miller
3. TRACTION by Gabriel Weinberg & Justin Mares
4. CONTAGIOUS by Jonah Berger
5. THE 22 IM…
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Jun 9, 2021
#079: The 9 Best Self-Improvement Books To Read in 2021
It’s easy to become so immersed in running a business that we neglect personal growth. And yet, developing our abilities is one of the best ways to unlock new opportunities for the future. So, let’s explore advice from the top 9 best self-improvement books to read in 2021. The books in this list can help you unlock your full potential while accomplishing your biggest goals.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/the-best-self-help-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/aLqq86Cphl8
📚 BOOKS MENTIONED IN EPISODE
1. ATOMIC HABITS by James Clear
Buy It On Amazon ➜ https://www.amazon.com/dp/0735211299/
2. MINDSET by Carol S. Dweck, Ph.D.
Buy It On Amazon ➜ https://www.amazon.com/dp/0345472322/
3. SO GOOD THEY CAN’T IGNORE YOU by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/1455509124/
4. ESSENTIALISM by Greg McKeown
Buy It On Amazon ➜ https://www.amazon.com/dp/0804137404/…
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Jun 2, 2021
#081: TOP 3 TIPS from HOW TO TAKE SMART NOTES by SÖNKE AHRENS - Book Summary #30
Personal growth involves more than just consuming books, articles, or podcasts. Our brains are not very good at storing and retaining information. As a result, we often forget valuable insights and life lessons long before having a chance to make full use of them.
How To Take Smart Notes by Sönke Ahrens is about how to better understand, retain, and benefit from great insights. The book exposes the flaws in common note-taking practices and presents a simple yet powerful way to capture insights and convert them into a growing web of knowledge. I highly recommend it if you’re a content creator, a researcher, or simply passionate about learning.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-take-smart-notes-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/0TuWGm9YiXw
WANT TO PICK UP A COPY OF HOW TO TAKE SMART NOTES?
Buy It On Amazon ➜ https://www.amazon.com/dp/1542866502/
DOWNLOAD THE OBSIDIAN AP…
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May 26, 2021
#078: The 5 Best Productivity Books To Read in 2021
It often feels like there just isn’t enough time to get everything done. No matter how many tasks we complete, it seems there is always more to be done. So, let’s explore advice from the 5 best productivity books to read in 2021. The books in this list can help increase your productivity and, more importantly, free up some time in your life.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-best-productivity-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/TLT3OhX5yKw
📚 BOOKS MENTIONED IN EPISODE
1. THE ONE THING by Gary Keller
Buy It On Amazon ➜ https://www.amazon.com/dp/1885167776/
2. DIGITAL MINIMALISM by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/0525536515/
3. FLOW by Mihaly Csikszentmihalyi
Buy It On Amazon ➜ https://www.amazon.com/dp/0061339202/
4. YOUR BRAIN AT WORK by David Rock
Book Summary ➜ https://rickkettner.com/your-brain-at-work-book-summary/
Buy It On Amazon ➜ htt…
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May 19, 2021
#077: The 5 Best Management Books To Read in 2021
Some people believe that being a manager means that you don’t have to do the real work. And others see the position as a chance to get a promotion or a pay raise. But of course, great managers are highly skilled at what they do. So, let’s explore advice from the best management books to read in 2021. The books in this list can help you improve the performance of everyone around you while becoming a great manager.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/the-best-management-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/VAG8fII9Tso
📚 BOOKS MENTIONED IN EPISODE
1. THE MAKING OF A MANAGER by Julie Zhuo
Buy It On Amazon ➜ https://www.amazon.com/dp/0735219567/
2. THE COACHING HABIT by Michael Bungay Stanier
Buy It On Amazon ➜ https://www.amazon.com/dp/0978440749/
3. FIRST, BREAK ALL THE RULES by Marcus Buckingham
Buy It On Amazon ➜ https://www.amazon.com/dp/1595621113/
4. MULTIPLIERS by Liz Wisema…
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May 12, 2021
#076: The Top 5 Best Leadership Books To Read in 2021
Leadership is one of the most valuable skills in the world. Great leaders don’t just tell other people what to do. Instead, they focus on creating the right conditions for the achievement of important goals. So, let’s explore advice from the top 5 best leadership books to read in 2021. The books in this list can help you inspire action while becoming a more effective leader.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:*
🌎 https://rickkettner.com/the-best-leadership-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/dDbI204NVXQ
📚 BOOKS MENTIONED IN EPISODE
1. START WITH WHY by Simon Sinek
Book Summary ➜ https://youtu.be/Iq6VfpJwHB4
Buy It On Amazon ➜ https://www.amazon.com/dp/1591846447/
2. THE DICHOTOMY OF LEADERSHIP by Jocko Willink and Leif Babin
Buy It On Amazon ➜ https://www.amazon.com/dp/1250247101/
3. LEADERS EAT LAST by Simon Sinek
Book Summary ➜ https://youtu.be/nkTCpcNn32k
Buy It On Amazon ➜ https://www.amazon.c…
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May 5, 2021
#075: The Best Product Development Books For Entrepreneurs To Read in 2021
Everything in business is more difficult when you’re selling a weak product that very few people want to buy. Life is so much easier when you have a great product that receives positive reviews, generates word-of-mouth referrals, and drives repeat purchases in the future.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:*
🌎https://rickkettner.com/the-best-product-development-books/
So, let’s explore six of the very best product development books to read in 2021. Each of the books in this list offers unique insights to help you create a great product or service.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Tvxd89zTyM4
📚 BOOKS MENTIONED IN EPISODE
1. SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/
2. HACKING GROWTH by Sean Ellis & Morgan Brown
Book Summary ➜ https://rickkettner.com/hacking-growth-book-summary/
Buy It On Amazon ➜ https://www.a…
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Apr 28, 2021
#074: The 9 Best Marketing Books For Entrepreneurs To Read in 2021
Marketing is the lifeblood of a business. It’s the key to attracting a steady and reliable stream of new customers to your products or services. So, let’s explore nine of the best marketing books to read in 2021 so that you can read to become a better marketer.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:*
🌎https://rickkettner.com/the-best-marketing-books/
Each of the books in this list can help you address important elements of marketing for your business. So, my advice is to take a few minutes to go through the entire list, because that will help you choose the most important and relevant books for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/3KEr24pliIk
📚 BOOKS MENTIONED IN EPISODE
1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
2. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettn…
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Apr 21, 2021
#073: The 6 Best Business Strategy Books To Read in 2021
Business strategy is often ignored until there is a problem. Until then, we often rely on strategy substitutes like a compelling vision or having ambitious goals.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:*
🌎 https://rickkettner.com/the-best-business-strategy-books/
So, let's explore advice from the 6 best business strategy books to read in 2021. The books in this list can help you build an effective strategy for business success.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/NX1bcEz6Rt8
📚 BOOKS MENTIONED IN EPISODE
1. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book Summary ➜ https://rickkettner.com/blue-ocean-strategy-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/
2. THE INNOVATOR'S DILEMMA by Clayton Christensen
Book Summary ➜ https://youtu.be/xzeq2Drm1o8
Buy It On Amazon ➜ https://www.amazon.com/dp/1633691780/
3. UNDERSTANDING MICHAEL PORTER by Joan Magretta
Buy It On Amazon ➜ https://w…
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Apr 14, 2021
#072: The 5 Best Startup Books For Entrepreneurs To Read In 2021
Many startups fail outright, and those that survive often fall short of their potential. However, there are steps you can take to increase your odds for success. So, lets explore advice from the 5 best startup books for entrepreneurs to read in 2021.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:*
🌎 https://rickkettner.com/the-best-startup-books/
The books in this list can help you adopt best practices and avoid common mistakes. So, if you only have time to read five books during your startup journey, these are the ones I recommend most.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/0CIy6Gvc6A0
📚 BOOKS MENTIONED IN EPISODE
1. THE START-UP J CURVE by Howard Love
Book Summary ➜ https://rickkettner.com/the-start-up-j-curve-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/162634292X/
2. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
3. THE M…
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Apr 7, 2021
#071: How To Use Marketing To Increase Product Sales ➜ 3 Critical Steps
A weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.
*CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
*🌎https://rickkettner.com/how-to-use-marketing-to-increase-sales/
If you believe in the value of your product, marketing is an essential part of serving your customers. It’s about helping them DISCOVER and BENEFIT from your solution. So, let’s explore how to make effective use of marketing in three steps.
*Want to leave a COMMENT or watch the VIDEO edition?
*► https://youtu.be/TfE3kbNE9Ow
📚 BOOKS MENTIONED IN THIS EPISODE
MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/
TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/tr…
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Mar 31, 2021
#070: How To Create A Successful Podcast By ‘Turning The Flywheel’
Most podcasts fail to attract a loyal audience. As a result, after months or even years of effort, teams often lose steam and abandon their podcasting goals. So, let’s take a look at a powerful five-step model that you can use to accelerate the growth of your audience. It’s the key to success for many popular podcasts, including The Joe Rogan Experience.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-create-a-successful-podcast/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/tJluB3YD8zE
WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/
WANT TO PICK UP A COPY OF TURNING THE FLYWHEEL?
Buy It On Amazon ➜ https://www.amazon.ca/dp/0062933795/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.c…
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Mar 23, 2021
#069: How To Identify Great Business Opportunities ➜ The Hedgehog Concept From Good To Great by Jim Collins
It can be challenging to identify the best opportunities to pursue in business. Some can unlock incredible growth, while others may lead to mediocre results or worse. So, let’s explore how ‘The Hedgehog Concept’ can help you choose better opportunities.
The Hedgehog Concept was first introduced in Good To Great by Jim Collins. While the book covers six key insights, The Hedgehog Concept is one of the most popular because it’s linked with achieving breakthrough results. It’s based on developing a deep understanding of three circles for identifying your own simple, crystalline concept. So, let’s take a look at all three.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-hedgehog-concept/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/HcgP6puXwHk
WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-be…
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Mar 17, 2021
#067: How To Become A Great Leader ➜ LEVEL 5 LEADERSHIP from Good To Great by Jim Collins
How can a good leader become a great leader? What traits do the most impactful leaders have that others are missing? To answer these questions, let’s explore Level 5 Leadership.
The concept of Level 5 Leadership was defined in Good To Great by Jim Collins. It was created based on identifying leadership traits during a five-year study of publicly-traded companies. Level 5 Leadership was impactful because all identified good-to-great companies began their transformation under a level 5 leader’s guidance.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/level-5-leadership/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Y-jdjZuA-lQ
WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/
THE 10 BEST LEADERSHIP BOO…
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Mar 12, 2021
#066: What To Do FIRST In A Startup Or New Business - Community Q&A
Two common questions among new entrepreneurs are:
1. "What are the top priorities in a startup business?"
2. "How should you be spending your time as an entrepreneur in the early days?"
In this episode of the Community Q&A series, I address a great question posted by ALEKSA in the YouTube comment section. The question was "how to best invest their time, resources, and money in business.” So, let's discuss how by identifying core assumptions and testing them as quickly and as inexpensively as possible. You can maximize your time, efforts, and results, in business.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/OsiWXqWffJ8
Here are the books that were mentioned in the episode:
THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 htt…
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Mar 9, 2021
#065: Accelerate Business Growth ➜ The Flywheel Concept from Good To Great
Many entrepreneurs fall into the trap of searching for the ‘one big thing’ that will lead to business success. So, they often jump from one promising opportunity to the next without creating meaningful momentum in any one direction. Let’s explore how successful companies like Amazon, and popular podcasts like The Joe Rogan Experience, accelerated their growth by using The Flywheel Concept from Good To Great.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-flywheel-concept/
Note: If you’re interested in exploring the entire good-to-great framework, be sure to check out my full book summary of Good To Great by Jim Collins.
BOOK SUMMARY OF GOOD TO GREAT BY JIM COLLINS
🌎 https://rickkettner.com/good-to-great-book-summary
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Oj_jnm5rDvg
WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/
WANT TO PICK UP A COPY OF TURNI…
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Mar 5, 2021
#064: How To Come Up With Great Business Ideas - Community Q&A
A common question among new entrepreneurs is: "How can I come up with great business ideas?"
In this episode of the Community Q&A series, I address a great question posted by SONU in the YouTube comment section. The question was "can you please recommend some books for getting startup ideas?” So, let's discuss a powerful exercise for generating business ideas and the value of looking at the world through the lens of "friction".
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/plRlqn0WVWU
Here are the books that were mentioned in the episode:
FRICTION by Roger Dooley
Book Summary ➜ https://youtu.be/IYveAkbZd50
Buy It On Amazon ➜ https://www.amazon.com/dp/1260135691/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://rickkettner.com/best-books-for-aspiring-entrepreneurs/
THE BEST SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://rickkettner.com/best-self-…
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Mar 2, 2021
#063: How To Build A Great Company with GOOD TO GREAT by Jim Collins - Book Summary #29
Good is often the enemy of great in business. The vast majority of companies never become great because they end up satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”
This book summary of Good To Great by Jim Collins explores the entire good-to-great framework, including all three stages: disciplined people, disciplined thought, and disciplined action. Each stage includes two key concepts and the entire model is surrounded by 'the flywheel'. You can learn more by checking out the full written summary linked below.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/good-to-great-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/o3U9mJh_pCw
WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST ST…
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Feb 26, 2021
#062: How To Attract And Convert More Customers - Community Q&A
One of the most common questions I hear from entrepreneurs is "how can I attract more prospects and convert them into customers?:"
In this episode of the Community Q&A series, I will be answering a question posted by Tauseef in the comment section. That question was "can you please help me to get some good books on how to increase website traffic and convert that traffic?” So, let's look at a great book for attracting more attention to your business, and another book that focuses on how to convert that attention into sales.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/lSpShOtIiBg
Here are the books that were mentioned in the episode:
1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
2. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.a…
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Feb 23, 2021
#061: The Best Self-Help Books For Entrepreneurs In 2021
Want to get more out of business and life? Let’s explore some of the best self-help books for entrepreneurs interested in improving themselves.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-self-help-books-for-entrepreneurs/
None of these books relate directly to the topic of business. Instead, they address areas for self-improvement that can help entrepreneurs be more effective in their role.
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/iHdbOLUHPfY
1. SO GOOD THEY CAN’T IGNORE YOU by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/1455509124/
2. MINDSET by Carol S. Dweck, Ph.D.
Buy It On Amazon ➜ https://www.amazon.com/dp/0345472322/
3. ATOMIC HABITS by James Clear
Buy It On Amazon ➜ https://www.amazon.com/dp/0735211299/
4. ESSENTIALISM by Greg McKeown
Buy It On Amazon ➜ https://www.amazon.com/dp/0804137404/
5. ULTRALEARNING by Scott H. Young
Book Summary ➜ https://youtu.be/nic3msyCmKI
Buy It…
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Feb 10, 2021
#060: The Best Productivity Books To Read In 2021 - Reading List
Have you ever felt like there just isn't enough time in the day to get everything done? Let's explore five of the best productivity books that can help turn things around. Each one covers a unique perspective on how to achieve the things that are most important to you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-productivity-books/
Each book covers a unique perspective on how to produce better results. The combined insights can transform the way you work so you can achieve more of what you want in life. As opposed to feeling overwhelmed, stressed, or anxious about how to keep up with the pace of work today.
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/bGzxe0S0ncE
1. THE ONE THING by Gary Keller
Buy It On Amazon ➜ https://www.amazon.com/dp/1885167776/
2. DIGITAL MINIMALISM by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/0525536515/
3. FLOW by Mihaly Csikszentmihalyi
Buy It On Amazon ➜ https://www.am…
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Feb 3, 2021
#059: How To Build A New Business with THE START-UP J CURVE by Howard Love - Book Summary #28
Startups tend to unfold in a predictable pattern. The more aware you are of this pattern, the better you’ll be able to capitalize on it. And, instead of feeling lost when you suffer inevitable setbacks, you’ll be able to put these problems in context.
This book summary of The Start-Up J Curve explores the six predictable phases of the startup journey, including Create, Release, Morph, Model, Scale, and Harvest. Knowing these phases and how to traverse them in the right way is critical for startup success.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-start-up-j-curve-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/d03SeUP6BJ8
WANT TO PICK UP A COPY OF THE START-UP J CURVE?
Buy It On Amazon ➜ https://www.amazon.com/dp/162634292X/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/
T…
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Jan 27, 2021
#058: The Best Advertising Books For Startups In 2021 - Reading List
The most common reason why businesses fail is due to a lack of customers. It’s not enough to just offer a great product or service. You must also attract potential customers, so let’s explore five of the best advertising books to read for startups and small businesses in 2021.
Each of these books provides an important perspective. Some directly address the topic of advertising, while others cover complementary topics that help maximize the value of your ad spend. So, even if you are eager to jump right into buying ads, I recommend that you carefully consider all five of the books on this list.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-advertising-books-for-startups/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/07Ar3gxMfpc
1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
2. THE ULTIMATE GUIDE…
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Jan 20, 2021
#057: Set Goals Like Google with MEASURE WHAT MATTERS by John Doerr - Book Summary #27
Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. “Measure What Matters” explains how Objectives and Key Results (OKRs) can help organizations thrive.
Successful businesses like Google, Disney, Dropbox, LinkedIn, Slack, Spotify, and Twitter use this approach. And in “Measure What Matters,” legendary venture capitalist John Doerr explains how you too can use OKRs to transform your organization.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/measure-what-matters-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/3sgpxBLOrKg
WANT TO PICK UP A COPY OF MEASURE WHAT MATTERS?
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZZ7KL4K/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-b…
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Jan 13, 2021
#056: The Best Books For Aspiring Entrepreneurs In 2021 - Reading List
It can be intimidating to start a new business. Especially when you learn that many startups fail within the first year or two, so let’s explore five of the best books for aspiring entrepreneurs to read in 2021.
Each of these books can improve your odds for success. They address common mistakes, best practices, and other helpful tips to give you an unfair advantage. So, rather than spending your time trying to learn everything from scratch, you can confidently apply proven strategies to build a great business.
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/wCN0Qk0eaio
1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
2. THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/
3. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy…
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Jan 6, 2021
#055: Convert More Customers with MARKETING MADE SIMPLE by Donald Miller - Book Summary #26
Let's explore three key insights from MARKETING MADE SIMPLE by Donald Miller. This book is important because a business can fail even if it offers a truly great product. It’s not enough just to build something that people want. You must also have an effective way to attract and convert customers.
Unfortunately, many entrepreneurs assume their product is an exception. They mistakenly believe that their idea is so good that it will just sell itself. So they’re caught off guard when their product later fails to attract meaningful attention. And, in some cases, this can result in the collapse of the business.
Marketing Made Simple explains how to create an effective sales funnel. It addresses the three stages for building customer relationships. And it provides actionable advice on how to produce the five marketing components needed to convert customers.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/marketing-made-simple-book-summary/
Want to l…
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Dec 30, 2020
#054: How To Read More Books: 5 Tips For Reading 125 Books In A Year
Let's tackle five practical tips for reading more books. These are the exact strategies that I used to read 125 books in 2020. And, while your goal may be larger or smaller, I believe the five tips that we're going to cover here can help you complete more books and retain more of what you read.
If you're interested in reading books about entrepreneurship, digital marketing, product management, business strategy, or startups, I have dedicated reading lists that cover my favorite books on those subjects and several others. I'll link them up for you below.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-read-125-books-in-a-year/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/L3t5UJwaLas
How To Choose A Really Great Book
📖 https://youtu.be/cwlG5qoHPgQ
How To Read More & Increase Retention
📖 https://youtu.be/c85XrCdGnw4
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10…
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Dec 23, 2020
#053: The Best Small Business Marketing Books To Read In 2021 - Reading List
Small business growth is driven by attracting and converting new customers. But many businesses fall into a pattern of relying on a few familiar marketing strategies. So let’s explore the best small business marketing books that can help reignite growth.
Each of the books on this list will be relevant for most small businesses. They tackle common marketing challenges and opportunities. So I recommend that you carefully consider each book by reviewing the entire list before getting started.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-best-small-business-marketing-books/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/iLkEu9UFXCM
1. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/
2. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It…
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Dec 16, 2020
#052: The Top 5 Excuses For NOT Reading AND How To Overcome Them
Most people appreciate the value of reading. And yet, many don’t read on a regular basis. So let’s tackle five common excuses that prevent people from enjoying the many benefits of reading. Here are the objections that we’ll be addressing:
Reason #1 - I Don’t Have Time To Read Books
Reason #2 - I Prefer Podcasts, Videos, Or Articles
Reason #3 - The Ideas In Books Are Old Or Outdated
Reason #4 - I Don’t Know Of Any Good Books To Read
Reason #5 - I’ve Tried Reading, But It’s Just Not For Me
If one or more of these reasons have prevented you from developing a daily reading habit, this episode is for you. We’ll tackle them one-by-one so you can decide whether or not they genuinely apply to you. And, if you know someone else that might benefit from reviewing this list, please consider sharing it with them as well.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/pVJrPMhkLPA
HOW TO START A DAILY READING HABIT
📖 https://youtu.be/_i6HcFGTy7w
How…
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Dec 9, 2020
#051: How To Start And Maintain A Daily Reading Habit In 3 Easy Steps
Do you want to learn how to start a daily reading habit? This episode covers three practical tips that can help you develop a rock-solid routine and maintain it over time. Each tip is practical, actionable, and easy to implement.
With a daily reading habit, you'll read more books and have an opportunity to learn things faster. It's one of the best ways to enjoy the many benefits of reading.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/how-to-start-a-daily-reading-habit/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/_i6HcFGTy7w
How To Choose A Really Great Book
📖 https://youtu.be/cwlG5qoHPgQ
How To Read More & Increase Retention
📖 https://youtu.be/c85XrCdGnw4
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digit…
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Dec 4, 2020
#050: The Top 10 Best Management Books To Read in 2021 - Reading List
Let's explore ten of the best management books. The concept of management is often misunderstood. Some people think that being a manager just means not having to do the real work. And others believe that becoming a manager is just an opportunity for a pay raise.
The truth is that great managers are highly skilled at what they do. They play a critical role in their organization. And that's because they multiply the performance of everyone else around them. So, if you’re an aspiring manager, a new manager, or even an experienced manager - these books can help you upgrade your skills and become more effective at managing people.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-management-books/
Want to leave a COMMENT or watch the VIDEO?
►https://youtu.be/5jGIWpDUp2o
1. THE MAKING OF A MANAGER by Julie Zhuo
Buy It On Amazon ➜ https://www.amazon.com/dp/0735219567/
2. FIRST, BREAK ALL THE RULES by Marcus Buckingham & Curt Coffman
Buy…
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Dec 1, 2020
#049: Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25
Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it. And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.
I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people. So in this episode, I’m going to provide examples of both the right way and the wrong way to apply three of the six principles. That way you can get a taste of what to expect from the book, and a sense of how to use these ideas in an ethical way.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/wRhQDG34RQQ
WANT TO PICKUP A COPY OF INFLUENCE?
Buy It On Amazon ➜ https://www.amazon.com/dp/006124189X/
THE 10 BEST BUSINESS BOOKS…
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Nov 25, 2020
#048: The Top 10 Best Social Media Marketing Books To Read in 2021 - Reading List
Let's explore ten of the best social media marketing books. Each of these books provides a unique and valuable perspective. And, rather than focusing on any one social network, most of the books here address the high level skills that apply to ANY platform.
Topics include: how to create viral content, how to attract loyal followers, how to influence people, how to build trust and authority, and perhaps most important how to build initial momentum when first getting started. So if you're interested in learning more about social media marketing, I recommend that you review the books in this list.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-social-media-marketing-books/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/vlYC6jWS-Ps
1. CONTAGIOUS by Jonah Berger
Book Summary ➜ https://rickkettner.com/contagious-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1451686587/
2. START WITH WHY by Simon Sinek
Bu…
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Nov 20, 2020
#047: The Top 10 Best Leadership Books To Read in 2021 - Reading List
Let's explore ten of the best books for leaders. As you may know, leadership is one of the most valuable skills in business. It’s important for CEOs, managers, and anyone else interested in inspiring or influencing others.
So regardless of your role in business, if you're interested in becoming a better leader, these books can help. Each one covers a unique and valuable perspective, so be sure to review the list to choose the ones that are most relevant to you. I believe they are 10 of the very best leadership books available today.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-leadership-books/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/LOPOgLReZd4
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-bo…
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Nov 17, 2020
#046: Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24
Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive.
If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if the book is right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/r_NE-EQ9tp8
WANT TO PICKUP A COPY OF CROSSING THE CHASM?
Buy It On Amazon ➜ https://www.amazon.com/dp/0062292986/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGI…
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Nov 13, 2020
#045: The Top 10 Best Business Books To Give As Gifts - Reading List
Let's explore ten of the best business-related books to give as gifts for birthdays, new years, Christmas, or any other special event you might be celebrating. For this list, I've focused on compelling books that are FUN to read and are often entertaining. They relate to business, but can be enjoyed by almost anyone so they make great gift ideas.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-business-book-gift-ideas/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/3DdoJLm0i4Q
NOTE ➜ If you're looking for EDUCATIONAL BOOKS on digital marketing, entrepreneurship, product management or other business-related topics - I have reading lists that include my favourite books on those subjects and more. See the links below if you're interested.
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 B…
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Nov 10, 2020
#044: Attract loyal customers with START WITH WHY by Simon Sinek - Book Summary #23
Let's explore three key insights from START WITH WHY by Simon Sinek. This book is about how great leaders inspire people to take action. And when it comes to business, this can help you attract loyal customers, build a strong internal culture, and create a greater impact in the world - all by sharing the deeper purpose behind your business or your brand.
So, if you’re a leader, founder, entrepreneur, or anyone else that wants to inspire others to take action - review this book summary of START WITH WHY by Simon Sinek to decide if the book is right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Iq6VfpJwHB4
WANT TO PICKUP A COPY OF START WITH WHY?
Buy It On Amazon ➜ https://www.amazon.com/dp/1591846447/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-…
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Nov 6, 2020
#043: How To Choose A Great Book To Read Next For Personal Growth
Let's go over five tips for how to choose a book to read. This is important because reading is a great way to learn from the experiences of others. It’s a chance to avoid wasting your time, energy, and money rediscovering things that others have already solved for you.
But of course, it’s critical to know how to find the best books. Those that will have the greatest impact for you. So that is the goal here. By the end of this episode you'll have a simple strategy that you can use to select a great book to read.
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/cwlG5qoHPgQ
If you're looking for EDUCATIONAL BOOKS on digital marketing, entrepreneurship, product management or other business-related topics - I have reading lists that include my favourite books on those subjects and more. See the links below if you're interested.
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.co…
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Nov 3, 2020
#042: Achieve Bigger Results with WHO NOT HOW by Dan Sullivan & Benjamin Hardy - Book Summary #22
Let's explore three powerful insights from WHO NOT HOW by Dan Sullivan and Dr. Benjamin Hardy. This book is about how to achieve bigger goals through accelerating teamwork. It’s a must-read for anyone trying to do everything on their own.
Not only does it explain the benefits of collaborating with others, but also provides tips on how to do so more effectively. So, if you’re a leader, founder, entrepreneur, or anyone else that wants to achieve bigger results through collaboration with others - review this book summary of WHO NOT HOW to decide if it's right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/DP4N4fuH774
WANT TO PICKUP A COPY OF WHO NOT HOW?
Buy It On Amazon ➜ https://www.amazon.com/dp/1401962327/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com…
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Oct 30, 2020
#041: The Top 10 Best Content Marketing Books To Read in 2021 - Reading List
Let's discuss ten of the very best content marketing books. I’ve used content marketing as a core strategy to build six and seven figure businesses. It’s a very well established approach for attracting an audience and establishing trust with that audience.
It’s grown in popularity over the last decade or so - especially as it’s become easier and easier to publish articles, videos, podcasts, and other forms of content. And as a result, there are some really great resources that can help you get started.
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/16L00y4S_Uc
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/
1. THEY ASK YOU ANSWER by Marcus Sheridan
Book Summary ➜ https://youtu.be/rqX3SwX_1pk
Buy It On Amazon ➜ ht…
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Oct 27, 2020
#040: Learn Things Faster With ULTRALEARNING by Scott H. Young - Book Summary #21
Let's explore three interesting insights from ULTRALEARNING by Scott H. Young. This book is about how to rapidly acquire new skills and knowledge. It explains nine powerful principles that you can use to learn things more effectively.
So, if you’re interested in learning a new skill like public speaking, programming, marketing, a new language, or anything else that might be important to you or your career - listen to this book summary of ULTRALEARNING by Scott H. Young to decide if the book is right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/nic3msyCmKI
WANT TO PICKUP A COPY OF ULTRALEARNING?
Buy It On Amazon ➜ https://www.amazon.com/dp/006285268X/
WANT TO LEARN HOW TO READ MORE BOOKS?
📚 https://youtu.be/c85XrCdGnw4
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
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► https://www.youtub…
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Oct 23, 2020
#039: The 10 Best Startup Books For Founders To Read In 2021 - Reading List
Let's explore 10 of the very best startup books for founders to read. Each of the books included in this list cover unique insights on how to build a better startup. They can help you gather important feedback, iterate and improve your idea, and turn it into a sustainable business.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-startup-books/
Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/J_rLYMDq1YE
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
2. SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/
3. THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/
4.…
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Oct 20, 2020
#038: Create a movement with THIS IS MARKETING by Seth Godin - Book Summary #20
Let's explore three interesting insights from THIS IS MARKETING by Seth Godin. This book is about how to create a movement. It explains how to build momentum with a new product, service, or idea. The reality is that there is a lot of noise in the marketplace, and marketing is about cutting through that noise and creating an impact. And this book explains how to do that more effectively.
So, if you’re a founder, entrepreneur, marketer, or anyone else trying to build momentum with a new product, service, or idea - listen to this book summary of THIS IS MARKETING by Seth Godin to decide if the book is right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/51_8pQv6TUk
WANT TO PICKUP A COPY OF THIS IS MARKETING?
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZTL3NNX/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST…
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Oct 16, 2020
#037: Here’s Why Apple's iPhone Dominates The US Smartphone Market ➜ 3 Marketing Insights
With the recent announcement of Apple's iPhone 12 and iPhone 12 Pro phones, let's talk about the iPhone's dominant position in the US smartphone market. How has it managed to stay at the top for so long?
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/pF68o9SPhA0
Tech enthusiasts come up with all kinds of explanations for why the iPhone remains at the top. And their reasons tend to change over time. Historically, they have included things like: better cameras, faster processors, iMessage lock-in, App Store exclusives, ecosystem lock-in, and most popular of all - Apple's impressive marketing.
But while some of those things may play a role, they do not explain Apple's consistent dominance in the US market. So in this episode, we're going to look at this from a business perspective... Why is the iPhone so dominant? Why is Samsung the only brand to put up a decent fight? And perhaps most interesting of all, why isn't the iPhone as dominant in international marke…
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Oct 13, 2020
#036: Lead a strong culture with LEADERS EAT LAST by Simon Sinek - Book Summary #19
Lets explore three powerful insights from LEADERS EAT LAST by Simon Sinek. This book is about how leaders can build a strong and effective culture. It explains why it's critical to build a circle of safety inside an organization, and how to make that happen.
So, if you're a leader, founder, CEO, manager, or anyone else that wants to lead a strong culture - I recommend that you go through this book summary of LEADERS EAT LAST to find out if it's the right book for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/nkTCpcNn32k
WANT TO PICKUP A COPY OF LEADERS EAT LAST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1591848016/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettn…
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Oct 9, 2020
#035: How To Read More Books AND Improve Reading Retention
Do you want to learn how to read more books and improve your reading retention? This episode covers five practical tips that can help you read books faster and remember more of what you've read along the way. Each of the tips are practical, actionable, and easy to implement.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/c85XrCdGnw4
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/…
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Oct 6, 2020
#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18
Learn how timeless products are made and marketed. Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.
Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers. And this book helps to explain the factors that go into creating such a product.
If you're an inventor, product manager, entrepreneur, or anyone else interested in creating timeless or classic products - consider reviewing this book summary of PERENNIAL SELLER by Ryan Holiday to find out if it's the right book for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/iESUyAfyvgk
WANT TO PICKUP A COPY OF PERENNIAL SELLER?
Buy It On Amazon ➜ https://www.amazon.com/dp/1781257663/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-bu…
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Oct 2, 2020
#033: The 10 Best Business Books To Read In 2021 - Reading List
This list covers ten of the very best business books. I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world. So for this list I've done something different. I've focused on books that cover foundational business concepts.
So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
2. HACKING GROWTH by Sean Ellis & Morgan Brown
Book Summary ➜ https://rickkettner.com/hacking-growth-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0753545373/
3. THE INNOVAT…
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Sep 30, 2020
#032: Build A Valuable Business With ZERO TO ONE By Peter Thiel - Book Summary #17
Learn how to build companies that create NEW things. Zero To One by Peter Thiel explains that improving on existing products only takes the world from 1 to N. One to two, two to three, three to four - iterative improvement over time. Whereas creating something that never existed before is moving the world from zero to one.
Peter calls on entrepreneurs to build valuable businesses around Zero To One opportunities. Not only to make money, but to build a better future for humanity.
So, if you’re an entrepreneur, founder, investor, or anyone else interested in building innovative new businesses, review this book summary of ZERO TO ONE by Peter Thiel to decide if this book is right for you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/zero-to-one-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/7tyQ012BsE8
WANT TO PICKUP A COPY OF ZERO TO ONE?
Buy It On Amazon ➜ https://www.amazon.com/dp/0753555190/
THE 1…
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Sep 25, 2020
#031: The 10 Best Books For Entrepreneurs To Read In 2021
Let's explore ten of the very best books for entrepreneurs to read in 2021. Each of these books cover unique entrepreneurial insights that can save you wasted time, energy, and money. All while helping you have a greater impact as an entrepreneur.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/YrfihWIFEKg
Here are the 10 entrepreneur books covered in the list. Links to follow-up episodes are included when available. And I've included links to buy each book on Amazon.
1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
2. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
3. SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sp…
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Sep 23, 2020
#030: Create A Successful Business With THE LEAN STARTUP By Eric Ries - Book Summary #16
Want to learn how to turn a startup idea into a sustainable business? THE LEAN STARTUP book can help you build the right product or the right service with as little wasted time or effort as possible. It's not just about building something faster. It's about giving yourself the best opportunity to turn your initial idea into a functional and growing business.
If you're an entrepreneur, founder, or anyone else interested in turning an idea into a real business - I recommend that you review this book summary of THE LEAN STARTUP by Eric Ries to decide if it's the right book for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/zofgIYOCpec
Want to pickup a copy of THE LEAN STARTUP?
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://…
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Sep 18, 2020
#029: Attract More Customers With THEY ASK YOU ANSWER by Marcus Sheridan - Book Summary #15
Learn how to use content marketing to grow your business. THEY ASK YOU ANSWER explains how to create the right content to attract potential customers and establish your brand as a trusted authority.
There are a lot of great books out there on content marketing but, when it comes to optimizing for business success, this is my personal favorite. It's very actionable and very approachable.
If you're an entrepreneur, marketer, salesperson, or anyone else interested in learning how to use content marketing to grow a business, I recommend that you review this book summary of THEY ASK YOU ANSWER by Marcus Sheridan to decide if the book is right for you.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/rqX3SwX_1pk
Want to pickup a copy of THEY ASK YOU ANSWER?
Buy It On Amazon ➜ https://www.amazon.com/dp/1119610141/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-…
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Sep 16, 2020
#028: Learn How To Work Smarter With YOUR BRAIN AT WORK By David Rock - Book Summary #14
Want to learn how to work smarter by understanding how the brain operates? This book can help you become more focused, productive, and creative. Plus, it can help when it comes to collaborating effectively with others.
So, if you're a leader, entrepreneur, or anyone else that wants to be more effective at work by understanding how the brain operates - I recommend that you consider reading YOUR BRAIN AT WORK by David Rock.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/your-brain-at-work-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/x31QCxEtLdQ
Want to pickup a copy of YOUR BRAIN AT WORK?
Buy It On Amazon ➜ https://www.amazon.com/dp/0062312820/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-mark…
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Sep 11, 2020
#027: The Top 10 Best Product Management Books To Read In 2021 - Reading List
Let's review ten of the best product management books to read in 2021. Each of the books cover essential tips when it comes to creating a great product or service. I recommend that you go through this entire episode to familiarize yourself with each of them. That way you can pick the one that is most interesting to you!
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-product-management-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/D1auOgpkMJM
Here are the 10 product management books covered in the list. Links to follow-up episodes are included when available. And I've included links to buy each book on Amazon.
1. SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/
2. START AT THE END by Matt Wallaert
Book Summary ➜ https://youtu.be/JPFyQEd1Ddk
Buy It On Amazon ➜ https://www.amazon.com/dp/0525534423/
3. THE…
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Sep 9, 2020
#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13
Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product. And then it will help you design the product in such a way that it's more likely to cause the desired outcome.
If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/JPFyQEd1Ddk
Want to pickup a copy of START AT THE END?
Buy It On Amazon ➜ https://www.amazon.com/dp/0525534423/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-bes…
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Sep 4, 2020
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Learn how to properly talk to customers so you can learn more from them. This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.
If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/pk3VOO9WT8o
Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-…
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Aug 28, 2020
#024: The Top 10 Best Digital Marketing Books To Read In 2021 - Reading List
Let's explore 10 of the best digital marketing books to read in 2021. Each of the books in this reading list covers a unique and valuable perspective when it comes to creating a digital marketing strategy. And below you can find links to follow-up episodes that cover some of the top insights from these books.
Here are the top 10 digital marketing books included in this list. I've included links to follow-up episodes where available, as well as links to buy the book on Amazon.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-digital-marketing-books/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/2pJo_BLd5cM
1. TRACTION BY Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
2. BUILDING A STORYBRAND by Donald Miller
Book Summary ➜ https://rickkettner.com/building-a-story-brand-book-summary/
Buy It On Amazon…
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Aug 26, 2020
#023: Overcome Disruptive Innovation With THE INNOVATOR'S DILEMMA By Clayton Christensen - Book Summary #11
Discover why great businesses often fail in the face of disruptive technology. The Innovator's Dilemma is NOT about bureaucracy, arrogance, poor planning, short-term investments, or any of the common things we may associate with business failure. Instead, it's about why the strengths of well-managed, customer-driven businesses often cause them to fail - when it comes to adopting disruptive technologies.
This message is important for both emerging businesses looking to disrupt existing industries AND for established leaders seeking to avoid disruption. So, if you're an entrepreneur, founder, CEO, or anyone else interested in business strategy - I recommend that you pick up a copy of this popular and influential book.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/xzeq2Drm1o8
Want to pickup a copy of THE INNOVATOR'S DILEMMA?
Buy It On Amazon ➜ https://www.amazon.com/dp/1633691780/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business…
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Aug 21, 2020
#022: The REAL Cause Of UBER'S Incredible Business Results - Bold Moves #8
Let's talk about Uber and their remarkable success. They took on the well entrenched taxi industry and, while much of the narrative today focuses on their aggressive tactics, reckless culture, and pursuit of growth at all costs, those things alone don't explain their incredible results.
So in this episode, we're going to focus on how they created value, how they won customers over, and the practical business lessons that we can extract from their success. We're going to cover three valuable insights so that, by the end of this episode, you'll have some new tools to add to your business strategy toolbox.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/3Mdzss_lHZM
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Aug 19, 2020
#021: Clarify Your Message With BUILDING A STORYBRAND By Donald Miller - Book Summary #10
Learn how to clarify your message so customers will listen with BUILDING A STORYBRAND by Donald Miller. This book covers the StoryBrand 7-part framework which uses the universal elements of storytelling to improve brand communication. I can transform the way you talk about who you are, what you do, and how you help customers.
If you're an entrepreneur, founder, marketer, or anyone else that needs to communicate the value of your brand more effectively - consider picking up a copy of this book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/building-a-story-brand-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/-7Xf5smkxD0
Want to pickup a copy of BUILDING A STORYBRAND?
Buy It On Amazon ➜ https://www.amazon.com/dp/1404107215/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BE…
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Aug 14, 2020
#020: Why Apple's PRIVACY Focus Is A Brilliant Business Strategy - Bold Moves #7
Let's talk about Apple and their focus on PRIVACY. Over the last few years they've stood up to the FBI regarding encryption, they've made it harder for ad companies to track user behavior, and they've taken a leadership role in the industry when it comes to personal privacy.
And, while all of this has been great for consumers, what we want to focus on here is the business impact. Specifically, WHY this move is brilliant for Apple's long-term strategy and how we can develop a similar game plan for our own businesses.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/KhKZKR-vqDw
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Aug 12, 2020
#019: How To Create Habit Forming Products With HOOKED By Nir Eyal - Book Summary #9
Learn how to create habit forming products with HOOKED by Nir Eyal. This book is ideal for anyone with a product or service that could serve customers better through long-term repeat engagement. It covers The Hook Model, a four phase process for creating user habits.
If you're an entrepreneur, product developer, marketer, or anyone else interested in driving user engagement - I recommend you check it out.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/hooked-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/ZmXt6Bjzs90
Want to buy a copy of HOOKED?
Buy It On Amazon ➜ https://www.amazon.com/dp/0241184835/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT…
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Aug 7, 2020
#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6
Let's talk about Samsung and it's dominant position among Android smartphones in North America. They've consistently lead the pack quarter after quarter, sometimes selling 3x as many phones as their next Android rival.
As is always the case, what we're interested in here is the business perspective. How was Samsung able to become the leading Android option in the US? Why have others struggled to find success? Most important of all, what can we learn by studying their strategy?
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/6qzzqs4lvdM
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Aug 5, 2020
#017: The Four BEST BUSINESS BOOKS For New Entrepreneurs - Reading List
Let's explore four of the best business books for new entrepreneurs. These books are perfect if you're starting a new business, thinking of starting a business, or if you recently started your first business. They cover essential topics that can increase your odds for success.
Normally when I create a list like this I include 5-7 books with one or two being more specialized for those interested in specific topics. In this case, because I know you're busy with your new business, I focused on the four books that I believe every new entrepreneur should read. The very BEST business books for new businesses.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Fiw8YXwHYLs
Want to pickup the books covered in this reading list?
1. BUILDING A STORYBRAND by Donald Miller
Book Summary ➜ https://rickkettner.com/building-a-story-brand-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1404107215/
2. TRACTION BY Gabriel Weinberg & Justin Mares
Book Summary ➜ h…
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Jul 31, 2020
#016: Why Spotify’s ENDGAME Will Transform Podcasting Forever - Bold Moves #5
Spotify is best known for bringing streaming music to the masses, but they now have their sights set on dominating the podcast industry. Over the last 18 months or so, they've acquired Anchor, Gimlet Media, The Ringer, and they signed a multi-year licensing deal with The Joe Rogan Experience.
As is always the case, we're interested in exploring the business perspective. What is Spotify's endgame here? Can they really dominate the podcast market? And most important of all, what can we learn by studying their strategy?
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/19oCG4_ua3Y
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Jul 29, 2020
#015: Make Customers Happier With FRICTION By Roger Dooley - Book Summary #8
Let's explore three of the top insights from FRICTION by Roger Dooley. This book is about identifying and eliminating friction from your products and services. Anything that wastes the value time, energy, or money of your customers. It's about figuring out how you can make it easier for them to achieve their goals and make better use of your solutions.
If you're an entrepreneur, product manager, or marketer - check out this book to familiarize yourself with the concept of friction, so that you can more easily identify opportunities to reduce or eliminate it for your customers.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/IYveAkbZd50
Want to pickup a copy of FRICTION?
Buy It On Amazon ➜ https://www.amazon.com/dp/1260135691/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettne…
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Jul 24, 2020
#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4
TikTok is a rapidly growing social network that has been building momentum over the last couple of years. More recently it's come under scrutiny for privacy and security concerns based on their relationship with the Chinese government.
As is always the case, we're interested in exploring the business perspective. Why is TikTok growing so rapidly? How were they able to establish momentum in the first place? Can they really overtake an established platform like Instagram? And most important of all, what can we learn by studying their strategy?
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/-jLSADhKreg
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Jul 22, 2020
#013: The 5 BEST MARKETING METRICS For Business Or Startup Growth
Whether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.
These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.
They can be used as a basic marketing funnel, but are best used to measure the overall health and growth of your business over time. Be sure to identify and measure these marketing metrics within your own business.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/X5nfM-L2nKo
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettne…
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Jul 17, 2020
#012: Why QUIBI IS FAILING To Reinvent Mobile Video Entertainment - Bold Moves #3
Quibi is a new mobile video streaming service that debuted earlier this year. It raised $1.75 billion dollars prior to launch. They produce original movie-quality content designed for mobile devices. Each episode is no more than 10 minutes in length. And they leverage their unique "turnstyle" technology to make it easy to watch in portrait or landscape view.
As is always the case, we're most interested in the business perspective. Will Quibi succeed? Will it fail? And most important of all, what practical lessons and business insights can we pickup by studying their early strategy?
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/mlRgmZM6u2I
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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Jul 15, 2020
#011: How To Become A Successful Entrepreneur → The 3 Core Principles
Want to learn how to become an entrepreneur? This episode explores three core principles that I've picked up over the past 20+ years. Adopting these ideas can have a profound impact on your success as an entrepreneur and overall satisfaction from life.
So, if you want to become an entrepreneur, you know someone else that wants to be an entrepreneur, or you want to raise entrepreneurial kids - I recommend familiarizing yourself with these principles and WHY they are so powerful.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/CiSM9tFCpms
Follow Rick Kettner for episode updates, book recommendations, and more.
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Jul 13, 2020
#010: Q&A Follow-Up - Basecamp Aims To Reinvent Email With 'HEY'
This is a Q&A follow-up to Bold Moves In Business episode #001 where we talked about how HEY By Basecamp aims to reinvent email. We discuss some interesting perspectives and go deeper into some of the ideas covered in the original episode.
Want to leave a COMMENT or watch the VIDEO of this Q&A?
► https://youtu.be/OlJFuT1xBjU
Want to leave a COMMENT or watch the VIDEO for episode #001?
► https://youtu.be/8jYeq-XJ2Fg
Follow Rick Kettner for episode updates, book recommendations, and more.
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► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Jul 10, 2020
#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2
Amazon is a massively successful e-commerce giant today, but they didn't start out by trying to sell everything to everyone. They started with just books. So in this episode we're going to explore WHY they started with books.
What is so special about selling books on the Internet? And most important of all, what practical lessons can we learn from studying Amazon's early strategy? To answer these questions, we're going to explore their early strategy.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/kns5l4nxWeY
Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke
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Jul 8, 2020
#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/contagious-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Yt9rL2YT8ZE
Want to pickup a copy of CONTAGIOUS?
Buy It On Amazon ➜ https://www.amazon.com/dp/1451686587/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
T…
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Jul 3, 2020
#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1
The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.
Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service? Let's get into it!
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/8jYeq-XJ2Fg
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
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► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
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Jun 26, 2020
#006: Sell To A Skeptical Audience With THE LANGUAGE OF TRUST By Michael Maslansky - Book Summary #6
Let's explore three of the top insights from THE LANGUAGE OF TRUST by Michael Maslansky. This book will help you learn how to sell products, services, or ideas to a skeptical public. It's all about how to build trust with prospects, clients, and customers by communicating with them on their own terms.
If you're in sales, marketing, brand communication, or if you just want to become a better communicator - check out this book summary to decide if this is the right book for you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-language-of-trust-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/ZtsrVLqU5No
Want to pickup a copy of THE LANGUAGE OF TRUST?
Buy It On Amazon ➜ https://www.amazon.com/dp/073520456X/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETI…
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Jun 19, 2020
#005: Solve Big Problems Faster With SPRINT by Jake Knapp - Book Summary #5
Let's dive into three of the top insights from SPRINT by Jake Knapp, John Zeratsky, and Braden Kowitz. This book is all about prototyping and testing ideas with potential customers. Whether you're creating a new product, new service, or an entirely new business - the SPRINT five-day process can help you answer critical questions and increase your chances for success.
If you're interested in rapid prototyping or testing new ideas, I recommend you watch this book summary to decide if this is the right book for you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/sprint-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Ka6h99buw24
Want to pickup a copy of SPRINT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL…
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Jun 12, 2020
#004: Build A Stronger Brand With THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout - Book Summary #4
Let's explore three of the top insights from my favorite marketing book of all time. It's a book I've read multiple times over the past fifteen years and one that has had a profound impact on my businesses over that time.
It's The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. In this short book summary I'm going to share the first, second, and ninth laws from the book. Be sure to read the entire book if you're interested in exploring these ideas in far more detail. It's a relatively short read, so I recommend it to anyone interested in business, marketing, or business strategy.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-22-immutable-laws-of-marketing-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Q5mjuCkheQk
Want to pickup a copy of THE 22 IMMUTABLE LAWS OF MARKETING?
Buy It On Amazon ➜ https://www.amazon.com/dp/0887306667/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-…
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Jun 5, 2020
#003: Make The Competition Irrelevant With BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne - Book Summary #3
Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.
We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/blue-ocean-strategy-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/UKDxj6W7CXs
Want to pickup a copy of BLUE OCEAN STRATEGY?
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-…
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May 29, 2020
#002: Achieve Breakout Results With HACKING GROWTH By Sean Ellis & Morgan Brown - Book Summary #2
Here's a look at HACKING GROWTH by Sean Ellis and Morgan Brown. This book is geared towards marketers, managers, founders, or leaders that want to drive product or business growth. It's geared towards technology related products, but much of the advice can easily be applied to almost any kind of business.
So whether you're a growth hacker or you're just interested in taking your business to the next level, you'll want to watch this book summary to decide if Hacking Growth is right for you.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/hacking-growth-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/2RO56G_wPt4
Want to pickup a copy of HACKING GROWTH?
Buy It On Amazon ➜ https://www.amazon.com/dp/0753545373/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETIN…
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May 22, 2020
#001: Explosive Customer Growth With TRACTION By Gabriel Weinberg & Justin Mares - Book Summary #1
Let's take a look at TRACTION by Gabriel Weinberg and Justin Mares. This book is for marketers, founders, or anyone else interested in attracting customers to a startup or new business. It's especially appropriate for teams that are overly focused on product development at the cost of early marketing efforts.
We'll go through a quick book summary covering three of the most valuable insights from TRACTION and then talk about who would benefit most by reading it in its entirety.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/traction-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/51jNnthREjo
Want to pickup a copy of TRACTION?
Buy It On Amazon* ➜ *https://www.amazon.com/dp/0241242533/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://ri…
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