#055: Convert More Customers with MARKETING MADE SIMPLE by Donald Miller - Book Summary #26
Play โ€ข 16 min

Let's explore three key insights from MARKETING MADE SIMPLE by Donald Miller.ย  This book is important because a business can fail even if it offers a truly great product. Itโ€™s not enough just to build something that people want. You must also have an effective way to attract and convert customers.ย 

Unfortunately, many entrepreneurs assume their product is an exception. They mistakenly believe that their idea is so good that it will just sell itself. So theyโ€™re caught off guard when their product later fails to attract meaningful attention. And, in some cases, this can result in the collapse of the business.

Marketing Made Simple explains how to create an effective sales funnel. It addresses the three stages for building customer relationships. And it provides actionable advice on how to produce the five marketing components needed to convert customers.

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Content by Rick Kettner
Produced by Kyle Trienke

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