#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1
Play • 18 min

The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.

Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service?  Let's get into it!

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Content by Rick Kettner
Produced by Kyle Trienke

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