Did you know that when a client makes a buying decision 70% of their choice was made before they even talked with you? If you want your business to succeed you have to reach clients long before they give you a call. This week on the Thrive Collective Podcast StoryBrand Certified Guide Rob Hughes paradigm shifts you need to make to win in digital marketing.
- Embrace fear. Trust = relationship
- How do you build trust? Eliminate fear!
- “The greatest companies are obsessed with consumer fear. Eliminate fear, and trust is all that’s left.”
- Brainstorm every reason why someone would not want to buy from you.
- How many of these issues have already been addressed on your website or marketing?
2) Blog their questions - brainstorm the questions your ideal audience is googling, asking, and write articles on them!
- Compare A to B
- How much does XXX cost
- Best XXX in XXX city?
- What does the competition say negatively about your brand? (write a blog on it)
3) Think like a teacher
- Give knowledge away
- Share abundantly
- Teach generously