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Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Dec 2, 2021
Episode #56: Jeff Scott - UX Research at Schwab, Human Factors at US Air Force, Ice Cube Fan
It may sound like a leap to go from aerospace and operational physiology to overseeing user experience research for a major financial services company, but Jeff Scott explains just how much these worlds have in common. Jeff shares his unique and fascinating journey from the US Air Force to Director of User Experience Research at Charles Schwab. He shows how each step along the way built upon the previous to make him perfectly suited for his role. Along the way, Jeff discusses what call center work shares in common with flying a fighter jet, the military lessons he applies every day at Schwab and how good vs. bad data can literally save lives. He also throws me for a loop with his desert island music choices!
Nov 22, 2021
Episode #55: Emmanuel Probst - Branding Expert at IPSOS, Best-Selling Author of Brand Hacks
“I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst’s best-selling book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.” Emmanuel is like a physician for brands. I couldn’t get enough of his ideas in our talk and we continued our conversation long after the podcast ended. Emmanuel began his research career humbly and has become one of the most trusted advisors for growing brands. Today he is Global Lead: Brand Thought Leadership for Brand Tracking at Ipsos. He is also a contributor to Forbes and Media Post, a reviewer for the Journal of Advertising Research and adjunct faculty at UCLA Extension. We dive deep into why and how brands must create meaning with consumers. We also discuss the power of nostalgia in branding and the appeal of Pink Floyd and Brittany Spears as a student learning English.
Nov 18, 2021
Episode #54: Leib Litman - Professor, Data Quality Expert, Co-Founder Cloud Research, Metalhead
As a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challenges and has since become a trusted leader in ensuring online data quality at the firm he co-founded, Cloud Research. Leib takes us on a journey into the world of survey participants, both genuine and bogus, identifying the scope and nature of the problems and how a blend of technology and cognitive psychology can help ensure high quality survey data. Leib also shares the records (highly approved by the host!) that he would want to keep him company on a desert island.
Nov 11, 2021
Episode #53: Dyna Boen - MD at Escalent, Start-up Addict, Founder WIRexec Leadership Summit
Dyna Boen has spent most of her career helping lead start-ups to success, including her own. She has seen it all, done it all and inspired many along the way. Yet, she has always made time to help others. Seven years ago, she and Heidi Dickert had an idea to create an offsite for executive women in research to share experiences and learn from each other. They saw it through and it became the WIRexec Leadership Summit which she has continued to help lead. Dyna discusses the early days of ResTech with MarketTools, her journey in research and what she has learned and applied along the way.
Nov 4, 2021
Episode #52: Michael Schonfeld - Brand Strategist, Formerly Def Jam, Hip Hop Writer
As a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fascinating story about that! Since joining the ad agency world, Michael has worked with meaningful brands like Mars, Sandy Hook Promise and Reebok. Today, he is Senior Strategist on Michelob Ultra in NYC at the iconic FCB, winners of the 2019 Cannes Lion North American Creative Agency of the Year, the 2020 Adweek Global Agency of the Year and countless other awards over the past 148 years. In this podcast, Michael shares his journey, his take on the relationship of brands with consumers and how brands can better understand the people they serve.
Oct 22, 2021
Episode #51: Jennie Finerty - Qualitative Expert, Artistic Swimmer for US National Team
Today Jennie Finerty has a very successful career in insights as VP, Qualitative Research for Magid’s Global Media & Entertainment practice. But before her career in research, Jennie spent much of her life as a successful competitive athlete. She spent countless hours over many years with her twin sister in the pool training as an Artistic Swimmer (then known as Synchronized Swimming), where she excelled and eventually went on to make the US National Team and the US Training Squad for the 2008 Beijing Olympics. Jennie shares her journey on today’s podcast, including how she got started, what she has learned from her experience in athletics, how qualitative research has changed and the “inspirational pressure” of representing her country in international competition. For more really cool insights from Magid, go here: https://www.youtube.com/channel/UCeuJSsivrUGht8ZimN7rLxA
Oct 15, 2021
Episode #50: Alfonso de la Nuez - Founder and CEO of UserZoom, Semi-Pro Basketball Player
Alfonso de la Nuez traces his fascinating journey from a childhood dream of playing point guard in the NBA to helping lead the revolution of user experience research as founder and CEO of UserZoom. He shares the lessons he applied from basketball to the business world and how Google and others in the early days pushed his consulting business to do user experience research at scale. What started as a services business evolved into a SaaS business that became UserZoom. Along the way, he discusses what’s next for the evolution of user experience research, the influence of people like Ricky Rubio and Pau Gasol on Spanish basketball and the music that means the most to him.
Oct 8, 2021
Episode #49: Nikki Lavoie - MindSpark Founder, ESOMAR VP, Ex-Pat, Belieber
“Making Research Inspirational” is what Nikki Lavoie’s company, MindSpark, does on a professional level every day. Like me, many are personally inspired by Nikki, and grateful for the leadership, expertise and energy she contributes to the insights industry through organizations like ESOMAR, The AQR and more. What I *really* wanted to know is the backstory of how she came to launch and lead a global qualitative research agency based in France after starting her career in the US. Nikki shares this story and more, including the importance of respecting research participants, why she’s still a Belieber and why she suspects you are, too.
Sep 30, 2021
Episode #48: The "Turntable Episode" - Mike Boyer interviews host Matt Valle
My good friend and Chief Architect at a major financial firm, Mike Boyer, had the idea to put the host on the hot seat in his aptly named "Turntable Episode." Mike gets me to share how I got into the field of market research, a self-deprecating jog through my humbling side gigs in music and a way-too-long list of records I'd want on a desert island.
Sep 24, 2021
Episode #47: Jessica Gomez - Digital Marketing Expert, Flamenco Dancer
Jessica Gomez is one-of-a-kind in all the best ways. She is someone who takes initiative and makes the most of her opportunities. She turned an entry level position at a TV station in San Antonio into digital sales management positions in Dallas, New York City and now Houston at Audacy, Inc., the second largest radio company in the US. But . . . she also mighta, coulda, shoulda, woulda been a Flamenco dancer (she is a great dancer, I can attest!). Jessica shares that story along with insights about digital marketing during the pandemic, the role of data in the marketing mix and the music that means the most to her.
Aug 27, 2021
Episode #46: Evan Dabbs - User Experience Designer, Band Director, Shreddin' Drummer
Evan Dabbs made a bet that a deep background in music would translate well to a career in user experience design. I’m convinced he’s right. I met Evan on LinkedIn after reading his Medium article, “The UX of Music.” The pandemic led him to explore new paths beyond his career as a band director (can you imagine conducting a school orchestra over Zoom?). Evan shares keen insight into how similar the processes are for composing music and creating user-centered design. Have you ever thought about that brief moment of satisfaction between when a live performance ends and when the applause starts? Evan has and he is exploring what it could mean for designing satisfying experiences. Evan’s second career in UX may just be getting started but it couldn’t have been built on a better foundation.
Aug 20, 2021
Episode #45: Alistair Vince - CEO of Watch Me Think, Producer of "The 100" Newsletter, NWA Fan
Alistair Vince traces his career path from Big Mac Constructor to CEO of Watch Me Think, an inventive ethnography and consumer empathy firm with offices in Australia, the UK and the US. He shares how a washing machine inspired the launch of the company and how it is ever guided by culture, people, ideas, stories and innovation. He also shares the lessons he’s learned from his passion project, 'The 100' newsletter, “A cheat-sheet way to stay on top of the world of market research,” which includes impartiality, “the rhythmic rule of 3” and the enduring appeal of PowerPoint. I won’t give away his desert island discs, but let’s just say that Alastair is Straight Outta Cliddesden. \m/
Aug 13, 2021
Episode #44: Orlando Wood - Advertising and Behavioral Science Expert, Author, Watercolorist
You may know Orlando Wood as the Chief Innovation Officer at System1, a foremost thought leader on behavioral science and advertising, or the author of the acclaimed book on advertising, “Lemon: How the Advertising Brain Turned Sour.” For those who’ve enjoyed “Lemon,” he has another book due out this October. You may not know that Orlando is a studious and talented watercolorist. He draws keen, common lessons among the disciplines of research, advertising, writing and art (“It’s important to respect spontaneity . . . and mistakes that you think are mistakes but might actually turn into something really interesting.”). Orlando shares his insights on why advertising’s creative devices have changed in recent years, how art reflects broader societal trends and the authors, media and music that inspire him.
Aug 6, 2021
Episode #43: Elena Erofeeva - Software Engineer, Extreme Metal Radio DJ
By day, Elena Erofeeva is an accomplished software engineer working with big data applications and many more. Her interest in computers was sparked early, at age 4, when her father built one of the first computers in her hometown region in Russia. But before moving to the US in her teens, Elena also discovered metal (\m/). Now steeped in the arcane worlds of black metal, symphonic metal and myriad other taxonomic branches, she eventually found her way to the mic as an on-air radio DJ at KFAI Fresh Air Radio in Minneapolis. Elena became a host of the Root of All Evil radio show, the longest continually running metal radio show on the planet founded by the Twin Cities metal godfather, Earl Root (RIP). She has since also launched and hosts the show, Shadow Planet, from 2am-4am on Saturday mornings. You haven’t heard a story quite like Elena's! \m/ \m/
Jul 30, 2021
Episode #42: Samiyyah Williams - Founder Divine Consultants, Global Wanderess
Where in the world is Samiyyah Williams today? She’s right here on the Rock n’ Roll Research Podcast! Spend a few minutes living vicariously through Samiyyah as she shares how her 18-month sabbatical from Ipsos, backpacking and motorbiking throughout Asia, transformed her lifestyle and awakened her soul. Follow Samiyyah’s continuing adventures on Instagram at @thewanderessadventure
Jul 16, 2021
Episode #41: Sarah Kotva - EVP at Fieldwork Inc., Event Planner turned Market Researcher
Based in Chicago, Sarah Kotva has spent most of her career at Fieldwork, Inc. where she has risen to the role of EVP. She is a highly organized and meticulous leader who loves to collaborate and interact with people. So perhaps it is not surprising that, inspired by Colin Cowie on Oprah, she originally set out to be a planner of fabulous parties. Fate eventually found her under the big tent of the market research industry where she discovered these two worlds are not so different as they may seem. Sarah shares her journey on today's podcast and discusses the enduring value of face-to-face consumer interaction, which snacks are most popular at focus groups and which hair metal record she'd listen to for all of eternity.
Jul 9, 2021
Episode #40: Brian Baecker - Innovation Expert, Bass Player, Deadhead
Brian Baecker doesn’t need 6 strings to shred, he can do it with 4. As a go-to innovation expert, Brian leads the Innovation and Market Strategy service line for Ipsos North America on the West Coast. His combination of intuition and disciplined thinking has fueled his 13-year rise at Ipsos from entry-level to Senior Vice President. As a cellist-turned-bass player, Brian has been composing, performing and recording music with family, friends, colleagues and even people he’s plucked off the sidewalk since he was a wee lad. He made the most of the pandemic by collaborating with other musicians to write and release a new album called, "Social Mixstancing.” Brian discusses his parallel journeys in insights and music and the increasing importance of collaboration in research. He also offers some intriguing choices for the music he’d want if stranded on a desert island.
Jun 25, 2021
Episode #39: Josh Kamowitz - Roku, BrainJuicer, Professional Poker Player
A basement poker game in Corona, Queens led to Josh Kamowitz’s first career as a professional poker player. What’s surprising is how well that experience translated to a career in insights with BrainJuicer (now System1) and in media with Roku. Josh’s story was one of the foundational inspirations for this podcast. In this episode, he shares how he approached the game and managed through the stress, and what he learned about the importance of research in both poker and in business.
Jun 17, 2021
Episode #38: Diane Hessan - Insights Entrepreneur, Best-Selling Author, A Capella Singer
Diane Hessan is a successful entrepreneur, board member, researcher and best-selling author of two books, including the June 2021 release, “Our Common Ground: Insights from Four Years of Listening to American Voters.” She is the founder and Chairman of C Space, formerly Communispace, which was the first company to build online communities for market research and was ultimately sold to Omnicom. Many people are familiar with Diane’s career. Far fewer know her passion for music, and that she founded an a capella singing group, The Sound Bytes, which has done large-scale custom performances at corporate conferences. Diane discusses her origin story with C Space, her upcoming book and why she’s “always found there’s so much room for music in business.”
Jun 11, 2021
Episode #37: Sam Albert - Measuring Shopper Behavior, Racing Motorcycles
Measuring shopper behavior by day and diving into hairpin turns by night, Sam Albert balances a life of research and racing motorcycles with precision and dedication. Sam is the Chief Digital Office of Behaviorally, formerly PRS INVIVO, where he has grown his career from the entry-level to the c-suite. Behaviorally are pioneering experts at defining and diagnosing the behaviors that drive shopper growth. Adding a product to the shopping cart is only the tip of the iceberg. So many factors influence which product is chosen, the key is to isolate and act upon what matters. Sam applies the same discipline to racing. Success on the track depends on what you can learn and apply while off the track - data, knowledge, insight and, finally, implementing the right changes. Smart, incremental improvements can be the difference between first and second place.
Jun 3, 2021
Episode #36 - Isaac Rogers: Research Innovator, Industry Executive, Beekeeper
Isaac Rogers is the Chief Innovation Officer at Schlesinger Group, a global leader in data collection and research services and one of the industry's most respected firms. Isaac originally came from outside the research industry. Inspired by Jim Bryson’s vision to disrupt the industry through new technology, Isaac joined 20/20 Research as a newly minted MBA with limited exposure to research. He worked his way to CEO in under 8 years and served in that capacity for 5 more when 20/20 was acquired by Schlesinger. As comfortable as he has become in this industry as a sought after innovator and thought leader, he is just as comfortable at home tending to his bee colonies. Yes, Isaac is an avid beekeeper. In this episode, Isaac shares insights on his career, the importance of speaking the language of business and what can be learned by studying the unheralded life of bees.
May 27, 2021
Episode #35: Steve Cohen - Analytics Pioneer, Research Hall of Famer, Shoe Collector
Who better to lead a conversational journey through the rich history of market research than Steve Cohen, co-founder of In4mation Insights? From Buck Weaver’s automobile surveys at General Motors in the 1930’s to Paul E. Green at Wharton to the modern day, Steve covers it all with distinctive insight and wit. But Steve also opens the closet, so to speak, and shares his attachment to his shoe collection, including his favorite pair of Chelsea boots, too long sitting idle through the pandemic! Steve has had a Hall of Fame career in market research with many firsts: first commercial MRer to do CBCA, first menu-based conjoint model, first paper for latent class CBCA and he introduced MaxDiff to the market. He has been awarded several of the most prestigious awards in the field for innovation, lifetime achievement and courage, yet he remains on the vanguard delivering world-class, aspirational analytics to solve his clients’ business challenges.
May 20, 2021
Episode #34: Priscilla McKinney - Marketing Maven, Podcaster, Childhood Entertainer
Priscilla McKinney is the CEO and “Momma Bird” of Little Bird Marketing, helping clients soar by creating and executing highly effective marketing plans. She is also a tireless advocate for research industry collaboration and produces an outstanding podcast, Ponderings from the Perch. If you know Priscilla, you know she is relentlessly positive, energetic and curious. But what you didn’t know is that her curiosity was seeded early while traveling throughout Spain in a childhood singing troupe with her four sisters (in matching dresses, no less!). Priscilla shares her story and offers sage advice to research firms looking to tell their own stories.
May 13, 2021
Episode #33: Joel Rubinson - Research luminary, harmonica player, pitcher at NYU
You probably know Joel Rubinson as one of the great independent thinkers in marketing and market research. His ideas on digital data and attribution, in particular, helped shape my own thinking long before we met. But do you know the Joel Rubinson who: * Sings and plays harmonica and guitar in bands on the side? * Threw a mean fastball as a pitcher for NYU? * Ran his own sabermetric analyses long before Bill James and Moneyball? With characteristic wit, Joel shares those experiences along with his take on the power of good marketing strategy+targeting and how he spent the pandemic hitting the books. Stick around to the end for his joke about economists! While Joel has already contributed so much to the profession, the data say his best work is ahead of him.
May 6, 2021
Episode #32: Susan Griffin - Expert in the Marketing Side of Research, Theater Catalyst
Susan Griffin knows the intersection of marketing and research better than anyone. She was previously CMO at System1 (formerly BrainJuicer) and today puts her hard-won experience to work for her clients as Principal at Griffin + Skeggs Collaborative. Susan shares her journey including why research firms should “think like a baker,” why she took a late-career internship and details of her side gig helping talented theater creatives with the business side of their craft. She also speaks with pride about her daughter, Emily Skeggs, who was part of the “Fun Home” cast on Broadway that won the Tony Award the year before “Hamilton.” Equal parts informative and entertaining, make sure you tune in to the end where she gets me to turn in my metal salute for jazz hands!
Apr 30, 2021
Episode #31: Ivan Rocabado - International Insights Executive, Former DJ, Risk Taker
Ivan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management. Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago. I have learned much from Ivan about telling data-supported stories that lead to winning business outcomes. He shares his fascinating journey and insights along the way on this podcast.
Apr 23, 2021
Episode #30: Charlie Rader - P&G, Video Analytics Innovator, Thespian
A trained chemist, Charlie Rader has spent over 26 years in Products Research at Procter & Gamble bringing new and improved products to consumers all over the world. In recent years, Charlie has played a leading industry role uncovering and developing digital capabilities that increase the quality, efficiency and scalability of research. But alongside corporate and industry roles, you can find Charlie in other roles like Nicely Nicely Johnson in Guys and Dolls or the Emcee in Cabaret. Charlie shares his acting stories and discusses P&G’s Products Research function, the importance of teamwork and the work yet to be done in consumer research.
Apr 15, 2021
Episode #29: Alisa Ben - Head of Analytics at Canvas, Band Manager at All-American Rejects
Alisa Ben has spent a lot of time in the driver’s seat - from a tour van back in the day to leading the analytics function at the world’s second largest independent media agency. In college, she managed and mentored a band of ambitious high-schoolers, The All-American Rejects, who went on to write four top-20 hits and sell over 10 million records. That experience launched a brilliant career in the music industry, and today she is SVP, Head of Analytics at Canvas Worldwide, named in 2020 as AdWeek’s Breakthrough Media Agency of the Year. Alisa has carved a path that uniquely blends her passion and leadership in chart-topping music, media, branding and data analytics. In this podcast, she shares her journey, what connects her experiences and her view on where data and technology are taking us. May she inspire and entertain you as she did me.
Mar 12, 2021
Episode #28: Patrick Adler - Researching the music festival economy
As a Research Associate at the University of Toronto Rotman School of Management, Patrick Adler studies the geography and curation of the music festival economy - where festivals are staged, where the acts come from and what that means for regional economies and urbanization. For example, just 4-5 cities account for 40% of the acts that play large festivals like Coachella, SXSW and Lollapalooza. What are the economic implications for the host city? For the cities the acts come from? In this episode, Patrick shares fascinating highlights of his soon-to-be-published work and offers a geographer's perspective on what the post-pandemic future holds. \m/ \m/
Mar 4, 2021
Episode #27: Whitney Dunlap-Fowler - Founder, Brand Strategist, Artist
“I’m essentially a historian and researcher.” Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight. In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career. Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.
Feb 26, 2021
Episode #26: Brian Hughes - Media Research Exec @ Magna, CBGB vet, Megadeth Cruise-Taker
Brian Hughes has spent most of his career at IPG amassing expertise in media research culminating in his current position as EVP, GM Audience Intelligence & Strategy at MAGNA. In parallel, he has spent much of his spare time playing guitar, bass and drums in bands that have taken him from a gig at the iconic CBGB on the eve of 9/11 to the present day. Brian shares how he found his way into research, the time he realized that the same rules don't apply to everyone and the importance of storytelling in research. Plus, wouldn't you have wanted to be on the inaugural Megadeth MegaCruise? He actually did that! Jealous.
Feb 18, 2021
Episode #25: Annie Pettit - Resolute Research Champion, Ukulele Player, Canadian Folk Music Enthusiast
Ukuleles and Canadian folk music! Annie Pettit works tirelessly to make the market research industry better in so many ways but there is much more that makes her tick. In today’s episode of the Rock n’ Roll Research podcast, Annie cuts to the chase about her market research origin story, her hopes for biometrics and neuroscience, her passion for the uke and the musicians that make her happy.
Feb 12, 2021
Episode #24: Paul Smith - Bestselling author, business storyteller, former P&G insights director
Paul Smith is a sought-after business storytelling coach and bestselling author of five books, including Lead With a Story. Paul talks about his career at P&G and the journey from finance to insights; how he discovered and acted upon his passion; and what he learned from insights that helped make his business a success. He also shares insightful tips on how to recognize and elicit stories in interviews and in everyday conversation. Learn more about Paul's books and coaching at leadwithastory.com.
Feb 5, 2021
Episode #23 - Winfred Samson: Research Executive, Entrepreneur, Keyboardist
From his base in India, Winfred Samson went from playing keyboards at Diwali celebrations in front of thousands to building a distinguished career in the market research industry. In this episode, Winfred shares the value of his upbringing, his experience in music, and the growth of his career from a young professional to an operations leader at MarketTools / MetrixLab and founder at InsightSutras. He draws poignant connections from his experience in music to his career and what it means for the future of research.
Jan 28, 2021
Episode #22: Charlene Adamah - Research Pro, Entrepreneur at Char's Cakery, Co-Founder at Colour of Research (CORe)
Starting with a part-time job while at university in the UK, Charlene Adamah has built a very successful and rewarding career in the market research industry. Along the way, she realized she had another talent . . . baking. In addition to her day job, nine years ago she founded Char's Cakery, making eye-popping confections of exquisite detail for a loyal and growing customer base. If that weren't enough, in 2020 Charlene co-founded Colour of Research (CORe) in the UK, dedicated to attracting and supporting diversity within the market research industry. You can find more information here: colourofresearch.org.
Jan 22, 2021
Episode #21: Scott Aaron - Insights Pro at Lovesac, Shredder for Lazy Old Son
Scott Aaron has had a fascinating journey through insights. Starting on the agency side helping P&G develop Swiffer, he spent years at Luxottica, P&G Gillette and now he heads up insights at the innovative furniture company, Lovesac. What people don't know about Scott is that he has a passion for the guitar, and he even performed on two records for a band called Lazy Old Son.
Jan 15, 2021
Episode #20: Dr. Douglas Gentile - Research Psychologist, Jazz Musician, Zen Monk
A research psychologist, a jazz musician and a Zen monk walk into a bar and say, “Hi, I’m Dr. Douglas Gentile.” As one of the most oft-cited researchers in the space, Doug shares fascinating insight into the links between violent video games and child aggression. With his signature dry humor, Doug also tells the tale of how he ended up performing the bumper music for the Dee Snider radio show (accompanied by yours truly) and how the absurdity of life connects his passions and interests.
Jan 8, 2021
Episode #19: Jim Sharples - Sr. Insights Exec, Pharma/Healthcare Expert, Thespian
Jim Sharples really knows the business of healthcare where he is a noted expert on strategy, trends and stakeholder insights. His clients at KS&R benefit from his deep experience as a leader and practitioner in product development and marketing. Beyond his expertise, Jim is known as an excellent storyteller. But it is no accident. Acting and the stage lit an early spark in Jim, and he has been performing in productions alongside his day job throughout his career. Jim shares why acting has been good for his professional career, what COVID-19 portends for the future of healthcare (hint: there are silver linings) and what 3 records would keep him company on a desert island.
Dec 18, 2020
Episode #18: Dane Mitchell - Mobile Phone Expert, Successful DJ, Mental Health Champion
Dane Mitchell, also known as DJ Marvel, is someone of many talents. More than that, he has always mustered the courage to confront the obstacles that stand in the way of pursuing his passions. Dane and I talk about the bumpy yet conquered road to becoming a mobile phone expert, the official DJ for a Power Rangers-themed convention called RangerStop and the investment he has made into his own mental health. Shout out to the Highland Cafe in Cincinnati where we first met - barista Jay Noel who traveled the world playing keys for Burning Spear, Caleb Hughes who edits these podcasts, not to mention the many friends who make this coffee shop special including Julian, Dale, Karin, Doc, Rob, Celeste, Sean, Matt H, Erica, Marty, Kiel, Mike S, Kelly K, Michael (Wie geht's?), Kenna, Melissa B., Tim and countless others.
Dec 11, 2020
Episode #17: Bill Trovinger - Insights Leader for Amazon Fresh, Four-Time World Wiffle Ball Champion
Bill Trovinger has a passion for consumer insights which he has put to good use at some of the world's greatest companies - P&G, General Mills, Microsoft and now Amazon.com. He was part of the team that helped transform Old Spice from your dad's brand to your son's. He is now helping develop Amazon's private label strategy for their Amazon Fresh stores. Yet, Bill's first love was and still is the game of Wiffle Ball. He and his team have been playing for around two decades and earned four world championships along the way. Go here to find everything you ever wanted to know about the World Wiffle Ball Championship: https://worldwiffleball.org/. \m/ \m/
Dec 4, 2020
Episode #16: Mark Loughney - Media Research Exec, Guitarist for 3rd Gear, Springsteen aficionado
Mark Loughney is a well-known name in media research circles. Mark has led world-class teams who have pioneered media and ad sales research since the earliest days of video streaming, notably with ABC TV and, most recently, WarnerMedia. All the while, Mark has never missed a gig. He has played guitar in some 10 bands over the years, including his band, 3rd Gear, for almost 20 years now. The lockdown hasn't stopped him. Instead, he has cultivated his community of friends, family and fans through weekly live streaming performances. Mark reflects here on his career thus far, the lessons he's learned from music and what it means to be a good leader.
Nov 25, 2020
Episode #15: Randy Hill: Air Force, Professional Drummer, Insights Pro
Randy Hill has had three careers. First in the Air Force. Second as a professional drummer in LA, the center of the 80s music universe. Third as a market researcher, currently in a global role with Cargill. Randy discusses his fascination with science that informed each step of the way and his unique perspective on insights and storytelling borne from his experiences. He also makes a compelling case for the importance of the drummer which I am only too quick to accept!
Nov 19, 2020
Episode #14: Mike Bellmont - Insights Executive, Six-String Shredder, Collegiate Hockey Goalie
MIke has spent over 20 years at IPSOS in myriad senior management and client roles. But in college, Mike did much more than study. He was a goalie for the University of St. Thomas hockey team, and he spent his nights rockin' St. Paul in his band, Empty Attic, culminating in a highly anticipated 2019 reunion gig. With humility and a dose of dry humor, Mike shares observations from his career in market research, his band days and why he hung up the six-string for a sample calculator.
Nov 13, 2020
Episode #13: AJ Keirans - Audience & Sampling Expert, Radio DJ and Band Manager
AJ Keirans is a recognizable face in the market research industry. Beyond his role as VP, Client Development at DISQO and as President-Elect of the Insights Association of Greater NY, AJ was recently named to the Remesh Top 50 Research & Equitable Leadership List. But before a career in research, AJ was a popular radio DJ in Connecticut and manager for the band, Scarecrow Collection, which led to a chance meeting with Robert Plant of Led Zeppelin.
Nov 6, 2020
Episode #12: Rene Huey-Lipton - Strategist, Activist, Author
Rene Huey-Lipton's career has taken her through advertising, planning, strategy, culture and insights. She has lived and witnessed the barriers that women and others face in the workplace and is tirelessly working to make change through her DAME Collective, speaking engagements and an upcoming book. Rene is an incisive observer of people and culture. She is also fun, thoughtful, brutally honest and earnestly crass in all the best ways.
Oct 29, 2020
Episode #11: Bob Lederer - Research industry journalist, successful author, NY Jets enthusiast
Bob Lederer is a Market Research industry institution. He began publishing the Research Business Report and related titles in 1995 and currently publishes a daily podcast, The Research Business Daily Report (RBDR). Bob also published a very successful book, "Beyond Broadway Joe," profiling the players - beyond Joe Namath - who were part of the 1969 Super Bowl championship. This interview is an enjoyable retrospective on the research industry and the glory days of the NFL. To subscribe to RBDR: https://www.linkedin.com/in/bob-lederer-rfl/ To buy the book: https://www.amazon.com/Beyond-Broadway-Joe-Changed-Football/dp/0062798049/ref=sr_1_1?crid=2G6R8CANNP06T&dchild=1&keywords=beyond+broadway+joe&qid=1603831762&sprefix=beyond+broa%2Caps%2C265&sr=8-1
Oct 23, 2020
Episode #10: Rick Garlick - Travel & Tourism Expert, Elvis Impersonator
"Never be boring" is a mantra Rick Garlick takes to heart. He puts that mantra to use as a highly sought-after consultant in the Travel & Tourism industry. Rick has made countless conference presentations and TV segment appearances in his career spanning Magid, JD Power, Maritz and Gallup. He got his start as a wee lad doing his best to sound like The King, Elvis Presley, which turned into a full-blown years-long side gig as an Elvis impersonator.
Oct 16, 2020
Episode #9: Paul Koelle - Garage Rock drummer, world tours, C Space insights leader
A chance meeting with Nirvana's Krist Novoselic propelled Paul's band, Read Yellow, to a successful 5-year run of records, tours and movie soundtracks. His music career laid a strong foundation to a successful career in consumer insights at C Space. Read Yellow, 'The Association:' https://www.youtube.com/watch?v=q2iIqkok-JM C Space 'Outside In' podcast: https://cspace.com/thinking/podcast/ C Space 'Better Why' conference: https://cspace.com/the-better-why/
Oct 13, 2020
Episode #8: Jorge Reyes - Arc of San Francisco, Upwave, Artist
Through the Arc of San Francisco, Jorge Reyes has been taking care of the Upwave (Survata) office for the past 3 years, making employees and guests feel welcome and comfortable. Jorge recently received an award for Employee of Year. What many people don't know about Jorge is that he is a talented artist. He reveals a few pieces here destined to a few of his coworkers. Enjoy!
Oct 9, 2020
Episode #7: Ro Fainstein - Strategist, Qual Expert, NYC Arts Underground
Ro is an accomplished strategy and insights pro, currently as Research Director at buzzback. She has a unique blend of creativity and a bias toward getting-it-done. Ro dishes about her career and the work she has done for herself and others in the underground NYC arts scene, along with some insights into the importance of 'community' now and in the future. \m/
Oct 1, 2020
Episode #6: Damion Smith - Child Psych, Metal Bassist, Ballet Dancer
*Accomplished psychologist by day, kickass metal musician by night and a former ballet dancer, Damion Smith has been carving his own path his entire life.*
Sep 25, 2020
Episode #5: Chris Post - Corporate Research Leader, Mentor, Big10 Marching Band Drummer
Sr. Director of Market Research and Competitive Intelligence at media powerhouse, Thomson Reuters, Chris Post, shares her story as a marching band drummer in the Big10 and what it taught her in her professional career.
Sep 18, 2020
Episode #4: Audra Priluck - child star, contemporary vocalist, expert in Media & Entertainment insights
Audra began her career at age 8 as the 'anchorkid' for Kid's Beat on TBS. That led to a career in broadcast television that eventually landed her in the field of market research and consumer insights. If that sounds strange, Audra details the path in this podcast. You can check out examples of her creative endeavors here: Kid's Beat: https://www.youtube.com/watch?v=Hrh7I9P5Bzo Solo Music: https://www.reverbnation.com/audralee
Sep 11, 2020
Episode #3: Philip Noyed -UX pioneer, world-class artist, CaringBridge designer
Philip Noyed has pursued parallel paths his entire life. One as an artist, another as a branding and user-experience expert. His path has led him to living and exhibiting all over the world. For me, being a production designer on Prince's Purple Rain is all I need to know but that only scratches the surface of his experiences and what he's learned along the way. Explore his incredible work here: http://www.philipnoyed.com/
Sep 4, 2020
Episode #2: Jordan Cusner - Polymath, Insights Pro, "Sage Against the Machine"
An interview with Jordan Cusner on his path from rabbinical school to the Berklee College of Music to law school to uncovering spicy insights and playing in "Sage Against the Machine" at McCormick & Co. Enjoy! \m/
Aug 31, 2020
Episode #1: Steve August - Founder, Coach and Board Director
Thrilled to chat with Steve August in this inaugural episode from a closet in Dallas to a backyard in Portland! In this episode, Steve shares his serendipitous entry into consumer insights, stories about opening for The Wallflowers in his band Falling August, and the lessons about performance and creativity relevant to anyone working in market research-related fields. You can find links to his super catchy music here: Fan page: http://www.erica-schultz.com/fallingaugust/ Soundcloud: https://soundcloud.com/user-489898143/sets/the-complete-falling-august To rave about his tunes and learn more, find Steve August on LinkedIn at https://www.linkedin.com/in/steve-august/